Highlanders (rugby union) Audience in United States

Highlanders (rugby union) logo

Highlanders (rugby union) has an estimated audience of 758,847 people in United States. 45.7% are female, 54.3% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Historic site, Pro-Ject, Product design, Mangaka.

The average Highlanders (rugby union) fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Historic site, Pro-Ject, with strongest over-indexing on JDSU (12.84× the country average). Demographically, the Highlanders (rugby union) audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Highlanders (rugby union) fans

Demographic split for Highlanders (rugby union) audience in United States
MetricValue
Female45.7%
Male54.3%
Average age32.3
Estimated audience size758,847

Audience persona

The typical Highlanders (rugby union) fan in United States is balanced, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Highlanders (rugby union) in United States
RegionReachAffinity
California84,9491.02×
Texas65,4571×
Florida50,5500.98×
New York37,2850.88×
Pennsylvania22,6600.89×
North Carolina22,0940.97×
Illinois22,0440.87×
Georgia20,8540.89×
Ohio20,5850.88×
Virginia20,3841.1×
Washington19,1121.26×
New Jersey16,4990.85×
Michigan16,2960.82×
Tennessee16,2431.07×
Arizona15,9491.03×
Massachusetts14,0620.94×
Missouri12,8981.05×
Indiana12,5990.91×
Colorado11,8360.99×
Maryland11,7910.9×
Oregon11,5891.33×
Alabama10,6561.01×
Kentucky10,4721.1×
Wisconsin9,9720.87×
South Carolina9,8830.87×
Louisiana9,5490.98×
Minnesota9,5370.88×
Oklahoma9,0041.07×
Utah7,2051.06×
Nevada6,3470.86×
Arkansas6,2271×
Iowa6,1380.98×
Connecticut6,0150.79×
Mississippi5,7660.92×
Kansas5,7180.96×
Idaho5,6311.48×
Nebraska4,3171.13×
West Virginia3,9671.12×
New Mexico3,4870.92×
Montana3,4871.66×
Hawaii3,2981.01×
New Hampshire2,7900.93×
Maine2,6470.97×
Alaska2,3231.43×
Rhode Island2,2360.93×
Washington, District of Columbia1,9390.85×
South Dakota1,5540.89×
Delaware1,5260.73×
North Dakota1,5220.98×
Vermont1,4241.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highlanders (rugby union) audience
BrandAffinityCategory
JDSU12.84×Business & Career
Historic site14.94×Arts & Culture
Pro-Ject12.49×Music & Radio
Product design5.12×Business & Career
Mangaka5.86×Literature
UK garage7.45×Music & Radio
Glossier5.91×Beauty & Wellness
Nebraska Cornhuskers football3.75×Sports
Fairy godmother6.86×Literature
Guitarist (magazine)9.79×Music & Radio
Mathcore6.79×Music & Radio
Mara Escalante27.68×Movies & TV
Harlow9.45×Travel & Leisure
Goop4.26×Internet & Social Media
Elsword12.86×Games
Hipster7.4×Politics & Society
Governor of Michigan5.43×Politics & Society
Tezz5.15×Movies & TV
Home staging3.7×Home & Garden
Stamp collecting3.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highlanders (rugby union) audience
TraitClusterScore
Risk AppetiteTHRILL1.18
LGBTQ+ IdentityOPEN1.16
SpiritualityBALANCE1.14
Pet OwnershipJOY1.12
IndividualismJOY1.1
DIY MentalityTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Highlanders (rugby union)
CountryShare
United States17.2%
Brazil7.5%
United Kingdom6.3%

See Highlanders (rugby union) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Highlanders (rugby union) have in United States?

Highlanders (rugby union) has an estimated audience of 758,847 people in United States, concentrated in California and Texas.

What is the gender split and age of Highlanders (rugby union) fans?

45.7% of Highlanders (rugby union) fans are female, 54.3% are male, with an average age of 32.3 years.

Which brands do Highlanders (rugby union) fans like most?

Highlanders (rugby union) fans show strongest brand affinity for JDSU (12.84×), Historic site (14.94×), and Pro-Ject (12.49×) over the country average.

Where do Highlanders (rugby union) fans live in United States?

Highlanders (rugby union) fans in United States are most concentrated in California (reach 84,949), Texas (reach 65,457), and Florida (reach 50,550). These three regions account for the largest share of the active audience.

What other brands do Highlanders (rugby union) fans also like?

Beyond Highlanders (rugby union) itself, the audience over-indexes on Historic site (14.94×), Pro-Ject (12.49×), Product design (5.12×), and Mangaka (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highlanders (rugby union). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.