Rugby World Cup Audience in United States

Rugby World Cup logo

Rugby World Cup has an estimated audience of 3,213,503 people in United States. 43.8% are female, 56.2% are male, average age 30.4. Top regions: California, New York, Texas. Top brand affinities: Women's sports, rugby, Hurricanes (rugby union), Six Nations Championship, The SpongeBob Movie: Sponge Out of Water.

The average Rugby World Cup fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Women's sports, rugby, Hurricanes (rugby union), with strongest over-indexing on Women's sports (214.9× the country average). Demographically, the Rugby World Cup audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Rugby

Demographics of Rugby World Cup fans

Demographic split for Rugby World Cup audience in United States
MetricValue
Female43.8%
Male56.2%
Average age30.4
Estimated audience size3,213,503

Audience persona

The typical Rugby World Cup fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Women's sports.

Top regions in United States

Top regions ranked by reach for Rugby World Cup in United States
RegionReachAffinity
California443,9461.26×
New York272,2901.52×
Texas263,3330.95×
Florida232,8791.07×
Illinois124,4351.16×
Pennsylvania106,4110.98×
Virginia102,4031.31×
Massachusetts100,6911.59×
Georgia94,9560.96×
North Carolina92,3220.95×
New Jersey91,3241.12×
Ohio81,5150.82×
Washington81,2881.26×
Colorado73,6161.45×
Arizona66,3951.01×
Maryland61,8371.12×
Michigan61,5850.73×
Tennessee51,1830.79×
Missouri50,2350.97×
Indiana45,5830.78×
Wisconsin42,0390.87×
Minnesota40,3510.88×
Oregon39,8631.08×
South Carolina39,7930.82×
Connecticut38,8331.2×
Utah33,1691.15×
Louisiana31,7600.77×
Nevada30,8510.99×
Alabama29,2790.65×
Kentucky26,4310.66×
Oklahoma25,3640.71×
Kansas24,0950.95×
Hawaii23,2621.68×
Washington, District of Columbia23,0482.39×
Iowa20,6370.78×
Arkansas19,5280.74×
New Hampshire15,6531.24×
Mississippi14,4250.54×
Idaho14,4010.89×
New Mexico13,4270.83×
Nebraska12,8110.79×
Maine10,5970.92×
Rhode Island9,4750.93×
West Virginia9,3570.63×
Montana8,8801×
Vermont6,6571.18×
Alaska6,2250.91×
South Dakota6,0870.82×
Delaware6,0610.68×
North Dakota4,5040.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rugby World Cup audience
BrandAffinityCategory
Women's sports214.9×
rugby41.14×Sports
Hurricanes (rugby union)60.85×Sports
Six Nations Championship103.04×Sports
The SpongeBob Movie: Sponge Out of Water51.72×Movies & TV
Rugby union10.23×Sports
National Rugby League18.26×Sports
F1 Academy72.52×Sports
Springboks54.81×Sports
Cocktail (1988 film)17.61×Movies & TV
Irish Rugby Football Union61.73×Sports
England Rugby48.96×Sports
World Rugby Shop103.89×
Rugby sevens16.67×Sports
Rhianna (singer)5.71×Music & Radio
naruto movie49.09×Movies & TV
Brighton & Hove Albion F.C.27.05×Sports
Cooking Mama20×Games
Boruto: Naruto the Movie38.02×Movies & TV
FIFA World Cup2.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rugby World Cup audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Luxury OrientationPREMIUM1.48
Sports ActivityPOWER1.42
SustainabilityBALANCE1.37
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Rugby World Cup
CountryShare
United States20.8%
United Kingdom19.9%
France12.4%

See Rugby World Cup audiences in other countries

More Rugby audiences in United States

Frequently asked questions

How many fans does Rugby World Cup have in United States?

Rugby World Cup has an estimated audience of 3,213,503 people in United States, concentrated in California and New York.

What is the gender split and age of Rugby World Cup fans?

43.8% of Rugby World Cup fans are female, 56.2% are male, with an average age of 30.4 years.

Which brands do Rugby World Cup fans like most?

Rugby World Cup fans show strongest brand affinity for Women's sports (214.9×), rugby (41.14×), and Hurricanes (rugby union) (60.85×) over the country average.

Where do Rugby World Cup fans live in United States?

Rugby World Cup fans in United States are most concentrated in California (reach 443,946), New York (reach 272,290), and Texas (reach 263,333). These three regions account for the largest share of the active audience.

What other brands do Rugby World Cup fans also like?

Beyond Rugby World Cup itself, the audience over-indexes on rugby (41.14×), Hurricanes (rugby union) (60.85×), Six Nations Championship (103.04×), and The SpongeBob Movie: Sponge Out of Water (51.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.