Rascasse Audience Intelligence

Rugby World Cup Audience in United States

A data profile of the people who buy, follow and care about Rugby World Cup in United States — modelled from more than twelve digital signal sources. Rugby World Cup has an estimated audience of 3,228,163 people in United States.

#3among Rugby in United States#119among Event in United States#851in Sports

The average Rugby World Cup fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Women's sports, Hurricanes (rugby union), rugby, with strongest over-indexing on Women's sports (214.9× the country average).

Demographically, the Rugby World Cup audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rugby World Cup fan in United States is more male, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for Women's sports.

Category: Sports · Type: Event · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rugby World Cup profile in United States.

Audience size
3.2M
in United States
Gender
43.8%♀
56.2% male
Age
30.4
average years
Country rank
#9658
Event in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby World Cup fans

43.8% are female, 56.2% are male, average age 30.4.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Rugby World Cup audience in United States
MetricValue
Female43.8%
Male56.2%
Average age30.4
Estimated audience size3,228,163
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Rugby World Cup audience in United States
Age bracketShare%
16-1948%
20-2919%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Rugby World Cup audience comes from United States.

Worldwide audience distribution share by country for Rugby World Cup
CountryShare
United States18.5%
United Kingdom18.0%
France11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugby World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Rugby World Cup fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K2.23×
02Washington, District of Columbia~20K2.02×
03Hawaii~20K1.53×
04Massachusetts~90K1.48×
05Colorado~70K1.42×
06Vermont~8K1.36×
07Washington~80K1.30×
08Alaska~9K1.30×
09New York~200K1.24×
10Utah~30K1.19×
11New Hampshire~10K1.17×
12Connecticut~40K1.13×
13Maine~10K1.12×
14Virginia~90K1.10×
15Oregon~40K1.10×
16California~400K1.08×
17Maryland~60K1.06×
18Montana~9K1.04×
19Kansas~30K1.02×
20Rhode Island~10K0.99×
21Idaho~20K0.98×
22Illinois~100K0.97×
23New Jersey~80K0.96×
24Pennsylvania~100K0.91×
25North Carolina~90K0.91×
26Missouri~50K0.91×
27Nevada~30K0.90×
28New Mexico~10K0.90×
29South Dakota~7K0.90×
30Florida~200K0.89×
31Delaware~8K0.87×
32Arizona~60K0.86×
33Georgia~80K0.85×
34South Carolina~40K0.85×
35Minnesota~40K0.85×
36Nebraska~10K0.85×
37Texas~200K0.81×
38Wisconsin~40K0.81×
39West Virginia~10K0.80×
40Iowa~20K0.79×
41Tennessee~50K0.78×
42Ohio~80K0.77×
43Arkansas~20K0.77×
44Oklahoma~30K0.76×
45Indiana~40K0.74×
46Louisiana~30K0.74×
47Mississippi~20K0.74×
48Kentucky~30K0.73×
49Alabama~30K0.70×
50Michigan~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Rugby World Cup, United States
0.69×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rugby World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rugby World Cup audience
#·InterestCategoryAffinity×
01Women's sportsTopic214.90×
02World Rugby ShopWebsite / Newspaper / Magazine103.89×
03Six Nations ChampionshipSports103.04×
04F1 AcademySports72.52×
05Irish Rugby Football UnionSports61.73×
06Hurricanes (rugby union)Sports60.85×
07SpringboksSports54.81×
08The SpongeBob Movie: Sponge Out of WaterMovies & TV51.72×
09naruto movieMovies & TV49.09×
10England RugbySports48.96×
11Eden ParkFashion & Accessoires41.18×
12rugbySports41.14×
13Brighton & Hove Albion F.C.Sports27.05×
14National Rugby LeagueSports18.26×
15Cocktail (1988 film)Movies & TV17.61×
16Rugby sevensSports16.67×
17Rugby unionSports10.23×
18Rhianna (singer)Music & Radio5.71×
19FIFA World CupSports2.12×
20FIFA World Cup 2026Sports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rugby World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rugby World Cup audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
Sports ActivityPOWER1.37×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rugby World Cup audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Family OrientationCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rugby World Cup have in United States?

Rugby World Cup has an estimated audience of 3,228,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rugby World Cup fans?

43.8% of Rugby World Cup fans are female, 56.2% are male, with an average age of 30.4 years.

03

Which brands do Rugby World Cup fans like most?

Rugby World Cup fans show strongest brand affinity for Women's sports (214.9×), Hurricanes (rugby union) (60.85×), and rugby (41.14×) over the country average.

04

Where do Rugby World Cup fans live in United States?

Rugby World Cup fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rugby World Cup fans also like?

Beyond Rugby World Cup itself, the audience over-indexes on Hurricanes (rugby union) (60.85×), rugby (41.14×), Six Nations Championship (103.04×), and The SpongeBob Movie: Sponge Out of Water (51.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in United States

See Rugby World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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