Rugby World Cup Audience in United Kingdom
Rugby World Cup has an estimated audience of 3,082,263 people in United Kingdom. 39.1% are female, 60.9% are male, average age 41.3. Top regions: England, South East, South West. Top brand affinities: Six Nations Championship, Rugby sevens, National Rugby League, English Premiership (rugby union), Rugby union.
The average Rugby World Cup fan in United Kingdom is 41.3 years old, more male, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Six Nations Championship, Rugby sevens, National Rugby League, with strongest over-indexing on Six Nations Championship (14.03× the country average). Demographically, the Rugby World Cup audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Rugby
Demographics of Rugby World Cup fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 41.3 |
| Estimated audience size | 3,082,263 |
Audience persona
The typical Rugby World Cup fan in United Kingdom is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Six Nations Championship.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,159,549 | 0.4× |
| South East | 472,881 | 1.14× |
| South West | 439,382 | 1.73× |
| Greater London | 358,112 | 0.89× |
| Scotland | 314,935 | 1.13× |
| East of England | 296,794 | 1.05× |
| North West | 282,540 | 0.86× |
| East Midlands | 255,854 | 1.18× |
| Wales | 249,577 | 1.42× |
| Yorkshire and the Humber | 163,898 | 0.66× |
| North East | 101,047 | 0.84× |
| Northern Ireland | 98,774 | 1.04× |
| West Midlands | 84,172 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Six Nations Championship | 14.03× | Sports |
| Rugby sevens | 12.95× | Sports |
| National Rugby League | 10.67× | Sports |
| English Premiership (rugby union) | 15.4× | Sports |
| Rugby union | 4.41× | Sports |
| Wales national rugby union team | 12.51× | Sports |
| FIFA World Cup | 1.95× | Sports |
| Manchester United F.C. | 1.75× | Sports |
| Welsh Rugby Union | 9.17× | Sports |
| Rugby School | 14.17× | Business & Career |
| England Rugby | 8.09× | Sports |
| rugby | 4.03× | Sports |
| Scotland national rugby union team | 8.8× | Sports |
| The Rugby Championship | 20.74× | Sports |
| Northampton Saints | 10.02× | Sports |
| Leicester Tigers | 10.12× | Sports |
| World Rugby | 16.42× | Sports |
| France national rugby union team | 14.87× | Sports |
| England national rugby league team | 6.57× | Sports |
| Irish Rugby Football Union | 12.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.27 |
| Quality Awareness | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.11 |
| Risk Appetite | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 19.9% |
| France | 12.4% |
See Rugby World Cup audiences in other countries
More Rugby audiences in United Kingdom
- National Rugby League (2,595,039)
- Six Nations Championship (2,305,290)
- Super Rugby (1,998,804)
- England national rugby league team (1,759,382)
- England Rugby (1,387,057)
Frequently asked questions
How many fans does Rugby World Cup have in United Kingdom?
Rugby World Cup has an estimated audience of 3,082,263 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Rugby World Cup fans?
39.1% of Rugby World Cup fans are female, 60.9% are male, with an average age of 41.3 years.
Which brands do Rugby World Cup fans like most?
Rugby World Cup fans show strongest brand affinity for Six Nations Championship (14.03×), Rugby sevens (12.95×), and National Rugby League (10.67×) over the country average.
Where do Rugby World Cup fans live in United Kingdom?
Rugby World Cup fans in United Kingdom are most concentrated in England (reach 1,159,549), South East (reach 472,881), and South West (reach 439,382). These three regions account for the largest share of the active audience.
What other brands do Rugby World Cup fans also like?
Beyond Rugby World Cup itself, the audience over-indexes on Rugby sevens (12.95×), National Rugby League (10.67×), English Premiership (rugby union) (15.4×), and Rugby union (4.41×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.