A data profile of the people who buy, follow and care about Rugby World Cup in United Kingdom — modelled from more than twelve digital signal sources. Rugby World Cup has an estimated audience of 3,152,143 people in United Kingdom.
The average Rugby World Cup fan in United Kingdom is 41.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Six Nations Championship, Rugby sevens, National Rugby League, with strongest over-indexing on Six Nations Championship (14.03× the country average).
Demographically, the Rugby World Cup audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Rugby World Cup fan in United Kingdom is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Six Nations Championship.
The key figures that characterise the Rugby World Cup profile in United Kingdom.
39.1% are female, 60.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 41.3 |
| Estimated audience size | 3,152,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 28% |
of the worldwide Rugby World Cup audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 18.0% |
| France | 11.1% |
Where the Rugby World Cup audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.73× | |
| 02 | Wales | ~200K | 1.41× | |
| 03 | East Midlands | ~300K | 1.17× | |
| 04 | South East | ~500K | 1.14× | |
| 05 | Scotland | ~300K | 1.13× | |
| 06 | East of England | ~300K | 1.05× | |
| 07 | Northern Ireland | ~100K | 1.04× | |
| 08 | Greater London | ~400K | 0.89× | |
| 09 | North West | ~300K | 0.86× | |
| 10 | North East | ~100K | 0.85× | |
| 11 | Yorkshire and the Humber | ~200K | 0.67× | |
| 12 | West Midlands | ~80K | 0.64× | |
| 13 | England | ~1M | 0.41× |
The strongest cross-interests of the Rugby World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Rugby Championship | Sports | 20.74× | ||
| 02 | World Rugby | Sports | 16.42× | ||
| 03 | English Premiership (rugby union) | Sports | 15.40× | ||
| 04 | France national rugby union team | Sports | 14.87× | ||
| 05 | Rugby School | Business & Career | 14.17× | ||
| 06 | Six Nations Championship | Sports | 14.03× | ||
| 07 | Rugby sevens | Sports | 12.95× | ||
| 08 | Wales national rugby union team | Sports | 12.51× | ||
| 09 | National Rugby League | Sports | 10.67× | ||
| 10 | Northampton Saints | Sports | 10.02× | ||
| 11 | Welsh Rugby Union | Sports | 9.17× | ||
| 12 | Scotland national rugby union team | Sports | 8.80× | ||
| 13 | England Rugby | Sports | 8.09× | ||
| 14 | England national rugby league team | Sports | 6.57× | ||
| 15 | Rugby union | Sports | 4.41× | ||
| 16 | rugby | Sports | 4.03× | ||
| 17 | BBC Sport | Sports | 2.03× | ||
| 18 | FIFA World Cup | Sports | 1.95× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.84× | ||
| 20 | Manchester United F.C. | Sports | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Sports Activity | POWER | 1.37× | |
| Risk Appetite | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Tradition | CONSERVATISM | 0.77× | |
| Extroversion | THRILL | 0.81× |
Rugby World Cup has an estimated audience of 3,152,143 people in United Kingdom, concentrated in England and South East.
39.1% of Rugby World Cup fans are female, 60.9% are male, with an average age of 41.3 years.
Rugby World Cup fans show strongest brand affinity for Six Nations Championship (14.03×), Rugby sevens (12.95×), and National Rugby League (10.67×) over the country average.
Rugby World Cup fans in United Kingdom are most concentrated in England (reach ~1M), South East (reach ~500K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Rugby World Cup itself, the audience over-indexes on Rugby sevens (12.95×), National Rugby League (10.67×), English Premiership (rugby union) (15.4×), and Rugby union (4.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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