Chef (film) Audience in United States

Chef (film) has an estimated audience of 1,527,534 people in United States. 62.6% are female, 37.4% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Midnight in Paris, Moonrise Kingdom, Waffle House, The Holiday, Super Size Me.

The average Chef (film) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Midnight in Paris, Moonrise Kingdom, Waffle House, with strongest over-indexing on Midnight in Paris (110.28× the country average). Demographically, the Chef (film) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Chef (film) fans

Demographic split for Chef (film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age41.1
Estimated audience size1,527,534

Audience persona

The typical Chef (film) fan in United States is more female, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Midnight in Paris.

Top regions in United States

Top regions ranked by reach for Chef (film) in United States
RegionReachAffinity
California218,7921.3×
New York165,9811.94×
Texas154,1891.17×
Florida112,4881.09×
Georgia51,2941.09×
Illinois50,6320.99×
Pennsylvania49,8460.97×
North Carolina44,7700.97×
New Jersey43,0661.11×
Ohio42,6870.91×
Arizona41,6911.34×
Virginia41,2291.11×
Michigan37,7140.94×
Tennessee32,6571.07×
Washington31,8591.04×
Massachusetts28,9020.96×
Maryland27,6931.05×
Louisiana27,1491.38×
Indiana25,2300.9×
Missouri24,4350.99×
Colorado23,4040.97×
Alabama22,4111.05×
South Carolina21,4770.93×
Wisconsin19,1890.83×
Minnesota19,0740.87×
Oregon18,0081.03×
Connecticut16,8271.1×
Nevada16,2371.1×
Kentucky15,6780.82×
Oklahoma15,6170.92×
Arkansas14,6041.16×
Kansas13,7091.14×
Utah11,7700.86×
Mississippi11,6760.93×
Iowa10,3950.83×
New Mexico8,1761.07×
Hawaii7,0371.07×
Idaho7,0020.91×
Nebraska6,6990.87×
West Virginia5,7460.81×
New Hampshire5,0520.84×
Washington, District of Columbia4,6251.01×
Maine4,3140.79×
Rhode Island4,2940.88×
Montana3,6110.85×
Alaska3,5731.09×
Delaware3,5350.84×
South Dakota2,6450.75×
North Dakota2,3930.76×
Vermont2,2950.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chef (film) audience
BrandAffinityCategory
Midnight in Paris110.28×Movies & TV
Moonrise Kingdom83.2×Movies & TV
Waffle House15.69×Food & Beverages
The Holiday26.28×Movies & TV
Super Size Me55.72×Movies & TV
Sixteen Candles54.92×Movies & TV
French toast43.7×Food & Beverages
Wes Anderson30.77×Movies & TV
Luca Guadagnino66.58×Movies & TV
Noah Baumbach67.98×Movies & TV
Mrs. Doubtfire28.29×Movies & TV
Google Maps5.93×Internet & Social Media
Love Actually23.61×Movies & TV
Indeed.com5.29×Business & Career
Humidifier26.53×Home & Garden
Enterprise Rent-A-Car7.19×Cars & Mobility
Intuit15.71×Technology & Electronics
Desperate Housewives16.63×Movies & TV
Google News6.32×News
Fandango10.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chef (film) audience
TraitClusterScore
Urban LifestyleOPEN1.68
IndulgenceJOY1.31
Healthy LifestyleBALANCE1.29
Luxury OrientationPREMIUM1.29
Career OrientationPOWER1.23
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Chef (film)
CountryShare
United States28.5%
India9.3%
Italy6.2%

See Chef (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Chef (film) have in United States?

Chef (film) has an estimated audience of 1,527,534 people in United States, concentrated in California and New York.

What is the gender split and age of Chef (film) fans?

62.6% of Chef (film) fans are female, 37.4% are male, with an average age of 41.1 years.

Which brands do Chef (film) fans like most?

Chef (film) fans show strongest brand affinity for Midnight in Paris (110.28×), Moonrise Kingdom (83.2×), and Waffle House (15.69×) over the country average.

Where do Chef (film) fans live in United States?

Chef (film) fans in United States are most concentrated in California (reach 218,792), New York (reach 165,981), and Texas (reach 154,189). These three regions account for the largest share of the active audience.

What other brands do Chef (film) fans also like?

Beyond Chef (film) itself, the audience over-indexes on Moonrise Kingdom (83.2×), Waffle House (15.69×), The Holiday (26.28×), and Super Size Me (55.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.