Rascasse Audience Intelligence

Ground meat Audience in United States

A data profile of the people who buy, follow and care about Ground meat in United States — modelled from more than twelve digital signal sources. Ground meat has an estimated audience of 10,868,451 people in United States.

#25among Dish in United States#2136among Topic in United States#259in Food & Beverages

The average Ground meat fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, California.

Top brand affinities include Outback Steakhouse, Italian cuisine, Global warming, with strongest over-indexing on Outback Steakhouse (4.45× the country average).

Demographically, the Ground meat audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ground meat fan in United States is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ground meat profile in United States.

Audience size
10.9M
in United States
Gender
52.5%♀
47.5% male
Age
43.4
average years
Country rank
#3300
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ground meat fans

52.5% are female, 47.5% are male, average age 43.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Ground meat audience in United States
MetricValue
Female52.5%
Male47.5%
Average age43.4
Estimated audience size10,868,451
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Ground meat audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Ground meat audience comes from United States.

Worldwide audience distribution share by country for Ground meat
CountryShare
United States30.4%
United Kingdom6.6%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ground meat audience in United States is strongest.

Fig. 05

Top regions by affinity

Ground meat fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1M8.53×
02Texas~2M2.05×
03Pennsylvania~500K1.38×
04Mississippi~100K1.24×
05New Jersey~300K1.11×
06New York~600K1.05×
07North Carolina~300K1.03×
08Arkansas~90K0.99×
09Alaska~20K0.99×
10North Dakota~20K0.98×
11Vermont~20K0.98×
12Rhode Island~30K0.97×
13South Dakota~20K0.97×
14Florida~700K0.96×
15Alabama~100K0.96×
16Montana~30K0.96×
17Connecticut~100K0.95×
18New Mexico~50K0.95×
19Hawaii~40K0.95×
20Delaware~30K0.95×
21Nevada~100K0.94×
22Utah~90K0.94×
23West Virginia~50K0.94×
24Maine~40K0.94×
25Nebraska~50K0.93×
26Idaho~50K0.93×
27New Hampshire~40K0.93×
28Maryland~200K0.92×
29Kansas~80K0.92×
30Washington, District of Columbia~30K0.92×
31California~1M0.91×
32Massachusetts~200K0.91×
33Kentucky~100K0.91×
34Oklahoma~100K0.91×
35Ohio~300K0.90×
36Georgia~300K0.90×
37Virginia~200K0.89×
38Wisconsin~100K0.89×
39Iowa~80K0.89×
40Illinois~300K0.88×
41Indiana~200K0.88×
42South Carolina~100K0.88×
43Oregon~100K0.87×
44Washington~200K0.85×
45Minnesota~100K0.85×
46Arizona~200K0.84×
47Missouri~100K0.84×
48Tennessee~200K0.82×
49Colorado~100K0.80×
50Michigan~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Ground meat, United States
0.77×1.00×8.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ground meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ground meat audience
#·InterestCategoryAffinity×
01Global warmingPolitics & Society6.19×
02Smoked meatFood & Beverages5.31×
03ShellfishFood & Beverages4.58×
04Outback SteakhouseFood & Beverages4.45×
05SausageFood & Beverages3.64×
06Web serverTechnology & Electronics3.38×
07Non-alcoholic beverageFood & Beverages3.21×
08Fast food restaurantsFood & Beverages3.15×
09Italian cuisineFood & Beverages2.87×
10Street foodFood & Beverages2.71×
11SteakhouseFood & Beverages2.66×
12DoughFood & Beverages2.64×
13Microwave ovenHome & Garden2.55×
14Fast casual restaurantsFood & Beverages2.53×
15Take-outFood & Beverages2.35×
16LunchFood & Beverages2.06×
17Texas RoadhouseFood & Beverages2.02×
18MeatFood & Beverages1.86×
19DinnerFood & Beverages1.76×
20GrillingFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ground meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ground meat audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
PatriotismCONSERVATISM1.52×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ground meat audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
CreativityOPEN0.86×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ground meat have in United States?

Ground meat has an estimated audience of 10,868,451 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Ground meat fans?

52.5% of Ground meat fans are female, 47.5% are male, with an average age of 43.4 years.

03

Which brands do Ground meat fans like most?

Ground meat fans show strongest brand affinity for Outback Steakhouse (4.45×), Italian cuisine (2.87×), and Global warming (6.19×) over the country average.

04

Where do Ground meat fans live in United States?

Ground meat fans in United States are most concentrated in Texas (reach ~2M), Louisiana (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ground meat fans also like?

Beyond Ground meat itself, the audience over-indexes on Italian cuisine (2.87×), Global warming (6.19×), Smoked meat (5.31×), and Fast food restaurants (3.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ground meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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