Rascasse Audience Intelligence

Octopus Audience in United States

A data profile of the people who buy, follow and care about Octopus in United States — modelled from more than twelve digital signal sources. Octopus has an estimated audience of 3,516,131 people in United States.

#4648among Topic in United States#193in Pets & Animals

The average Octopus fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LICE, Squid, Britney Spears, with strongest over-indexing on LICE (20.6× the country average).

Demographically, the Octopus audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Octopus fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for LICE.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Octopus profile in United States.

Audience size
3.5M
in United States
Gender
52.3%♀
47.7% male
Age
39.8
average years
Country rank
#8979
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Octopus fans

52.3% are female, 47.7% are male, average age 39.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Octopus audience in United States
MetricValue
Female52.3%
Male47.7%
Average age39.8
Estimated audience size3,516,131
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Octopus audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Octopus audience comes from United States.

Worldwide audience distribution share by country for Octopus
CountryShare
United States14.9%
Japan9.9%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Octopus audience in United States is strongest.

Fig. 05

Top regions by affinity

Octopus fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.48×
02Alaska~10K1.34×
03Washington~90K1.27×
04Utah~40K1.27×
05Oregon~50K1.16×
06Idaho~20K1.10×
07California~400K1.09×
08Texas~300K1.06×
09Florida~300K1.05×
10Maine~10K1.05×
11North Carolina~100K1.04×
12Colorado~60K1.04×
13Massachusetts~70K1.02×
14Indiana~70K1.02×
15Virginia~90K1.01×
16Arizona~70K1.01×
17Missouri~60K1.01×
18Kansas~30K1.01×
19Pennsylvania~100K1.00×
20Georgia~100K1.00×
21Kentucky~40K0.99×
22Arkansas~30K0.99×
23Nebraska~20K0.99×
24Vermont~6K0.99×
25South Carolina~50K0.98×
26Oklahoma~40K0.98×
27Ohio~100K0.97×
28Iowa~30K0.96×
29Montana~9K0.96×
30New York~200K0.95×
31Maryland~60K0.95×
32Connecticut~30K0.95×
33New Mexico~20K0.95×
34South Dakota~8K0.95×
35Michigan~90K0.94×
36New Jersey~80K0.94×
37Minnesota~50K0.94×
38Louisiana~40K0.94×
39Nevada~30K0.94×
40Rhode Island~10K0.94×
41North Dakota~7K0.94×
42Illinois~100K0.93×
43Alabama~40K0.91×
44Mississippi~30K0.91×
45New Hampshire~10K0.91×
46Tennessee~60K0.90×
47Wisconsin~50K0.90×
48West Virginia~10K0.89×
49Delaware~8K0.87×
50Washington, District of Columbia~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Octopus, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Octopus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Octopus audience
#·InterestCategoryAffinity×
01LICEMusic & Radio20.60×
02SquidPets & Animals20.60×
03GoldilocksLiterature16.57×
04Reef aquariumHome & Garden8.31×
05CarideaPets & Animals6.94×
06TunaFood & Beverages6.12×
07OysterPets & Animals5.39×
08CrabPets & Animals3.77×
09Britney SpearsMusic & Radio3.21×
10SiblingKids & Family1.99×
11GratitudePolitics & Society1.83×
12PeacemakerMovies & TV1.65×
13PriceShopping1.63×
14HumourLiterature1.62×
15Instant messagingInternet & Social Media1.60×
16Google MapsInternet & Social Media1.59×
17TattoosFashion & Accessoires1.57×
18FriendshipKids & Family1.55×
19Music videosMusic & Radio1.52×
20CBSMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Octopus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Octopus audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.78×
Risk AppetiteTHRILL1.36×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Octopus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Design AffinityPREMIUM0.93×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Octopus have in United States?

Octopus has an estimated audience of 3,516,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Octopus fans?

52.3% of Octopus fans are female, 47.7% are male, with an average age of 39.8 years.

03

Which brands do Octopus fans like most?

Octopus fans show strongest brand affinity for LICE (20.6×), Squid (20.6×), and Britney Spears (3.21×) over the country average.

04

Where do Octopus fans live in United States?

Octopus fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Octopus fans also like?

Beyond Octopus itself, the audience over-indexes on Squid (20.6×), Britney Spears (3.21×), Caridea (6.94×), and Humour (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Octopus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Octopus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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