Octopus Audience in United States
Octopus has an estimated audience of 3,516,131 people in United States. 52.3% are female, 47.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: LICE, Squid, Caridea, Friends, Humour.
The average Octopus fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LICE, Squid, Caridea, with strongest over-indexing on LICE (20.6× the country average). Demographically, the Octopus audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Octopus fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.8 |
| Estimated audience size | 3,516,131 |
Audience persona
The typical Octopus fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for LICE.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 435,003 | 1.13× |
| Texas | 316,287 | 1.05× |
| Florida | 278,362 | 1.17× |
| New York | 205,104 | 1.04× |
| Pennsylvania | 115,471 | 0.98× |
| North Carolina | 113,828 | 1.08× |
| Illinois | 113,637 | 0.97× |
| Georgia | 109,203 | 1.01× |
| Ohio | 105,932 | 0.98× |
| Washington | 93,723 | 1.33× |
| Michigan | 90,962 | 0.99× |
| Virginia | 88,103 | 1.03× |
| New Jersey | 86,888 | 0.97× |
| Massachusetts | 76,212 | 1.1× |
| Arizona | 73,250 | 1.02× |
| Tennessee | 67,768 | 0.96× |
| Indiana | 63,549 | 0.99× |
| Maryland | 59,938 | 0.99× |
| Colorado | 59,491 | 1.07× |
| Missouri | 57,442 | 1.01× |
| South Carolina | 49,661 | 0.94× |
| Oregon | 49,179 | 1.22× |
| Minnesota | 48,777 | 0.97× |
| Wisconsin | 46,721 | 0.88× |
| Alabama | 44,882 | 0.91× |
| Kentucky | 43,369 | 0.98× |
| Louisiana | 42,888 | 0.95× |
| Utah | 39,790 | 1.26× |
| Oklahoma | 37,209 | 0.95× |
| Connecticut | 34,705 | 0.98× |
| Nevada | 32,341 | 0.95× |
| Arkansas | 28,049 | 0.97× |
| Kansas | 26,973 | 0.97× |
| Iowa | 26,665 | 0.92× |
| Mississippi | 25,434 | 0.88× |
| Hawaii | 22,035 | 1.46× |
| Idaho | 19,055 | 1.08× |
| Nebraska | 16,649 | 0.94× |
| New Mexico | 15,981 | 0.91× |
| West Virginia | 13,974 | 0.85× |
| Maine | 12,838 | 1.02× |
| New Hampshire | 12,468 | 0.9× |
| Rhode Island | 10,446 | 0.93× |
| Alaska | 9,622 | 1.28× |
| Montana | 9,028 | 0.93× |
| Washington, District of Columbia | 8,753 | 0.83× |
| Delaware | 8,168 | 0.84× |
| South Dakota | 6,621 | 0.81× |
| North Dakota | 5,912 | 0.82× |
| Vermont | 5,789 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LICE | 20.6× | Music & Radio |
| Squid | 20.6× | Pets & Animals |
| Caridea | 6.94× | Pets & Animals |
| Friends | 1.73× | Movies & TV |
| Humour | 1.62× | Literature |
| Reef aquarium | 8.31× | Home & Garden |
| Peacemaker | 1.65× | Movies & TV |
| Friendship | 1.55× | Kids & Family |
| Oyster | 5.39× | Pets & Animals |
| Price | 1.63× | Shopping |
| Sibling | 1.99× | Kids & Family |
| Music videos | 1.52× | Music & Radio |
| Gratitude | 1.83× | Politics & Society |
| Google Maps | 1.59× | Internet & Social Media |
| Tuna | 6.12× | Food & Beverages |
| Instant messaging | 1.6× | Internet & Social Media |
| Goldilocks | 16.57× | Literature |
| CBS | 1.51× | Movies & TV |
| Crab | 3.77× | Pets & Animals |
| Tattoos | 1.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.09 |
| Urban Lifestyle | OPEN | 1.67 |
| Travelling | THRILL | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.23 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 9.9% |
| Italy | 6.2% |
See Octopus audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Octopus have in United States?
Octopus has an estimated audience of 3,516,131 people in United States, concentrated in California and Texas.
What is the gender split and age of Octopus fans?
52.3% of Octopus fans are female, 47.7% are male, with an average age of 39.8 years.
Which brands do Octopus fans like most?
Octopus fans show strongest brand affinity for LICE (20.6×), Squid (20.6×), and Caridea (6.94×) over the country average.
Where do Octopus fans live in United States?
Octopus fans in United States are most concentrated in California (reach 435,003), Texas (reach 316,287), and Florida (reach 278,362). These three regions account for the largest share of the active audience.
What other brands do Octopus fans also like?
Beyond Octopus itself, the audience over-indexes on Squid (20.6×), Caridea (6.94×), Friends (1.73×), and Humour (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Octopus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.