Octopus Audience in Germany
Octopus has an estimated audience of 353,198 people in Germany. 45.3% are female, 54.7% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shopping, Germany, Commerzbank, Aral AG, Hornbach.
The average Octopus fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shopping, Germany, Commerzbank, with strongest over-indexing on Shopping (1.91× the country average). Demographically, the Octopus audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Octopus fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 38.2 |
| Estimated audience size | 353,198 |
Audience persona
The typical Octopus fan in Germany is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,811 | 1.2× |
| Bayern | 65,611 | 1.16× |
| Baden-Württemberg | 55,471 | 1.15× |
| Niedersachsen | 34,964 | 1.02× |
| Hessen | 31,085 | 1.15× |
| Berlin | 18,457 | 1.17× |
| Rheinland-Pfalz | 17,477 | 0.99× |
| Sachsen | 16,377 | 0.95× |
| Schleswig-Holstein | 12,069 | 0.95× |
| Brandenburg | 9,809 | 0.9× |
| Hamburg | 8,980 | 1.13× |
| Thüringen | 7,752 | 0.86× |
| Sachsen-Anhalt | 6,601 | 0.72× |
| Mecklenburg-Vorpommern | 5,457 | 0.81× |
| Saarland | 3,851 | 0.89× |
| Bremen | 2,973 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 1.91× | Shopping |
| Germany | 1.7× | Travel & Leisure |
| Commerzbank | 2.53× | Business & Career |
| Aral AG | 2.44× | Cars & Mobility |
| Hornbach | 2.43× | Shopping |
| EBay | 2.04× | Shopping |
| Kaufland | 2.05× | Shopping |
| Obi (store) | 1.91× | Shopping |
| Bild | 1.74× | News |
| Netto Marken-Discount | 1.97× | Shopping |
| Globus Baumarkt | 2.13× | Shopping |
| Vodafone | 2.26× | Technology & Electronics |
| REWE | 1.75× | Shopping |
| Edeka | 1.78× | Shopping |
| Rossmann | 2× | Shopping |
| Aldi | 1.76× | Shopping |
| 1.76× | Internet & Social Media | |
| Sparkasse | 2.22× | Business & Career |
| Kino (band) | 3.44× | Music & Radio |
| 1.79× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.7 |
| Urban Lifestyle | OPEN | 1.51 |
| Sustainability | BALANCE | 1.47 |
| Tradition | CONSERVATISM | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 9.9% |
| Italy | 6.2% |
See Octopus audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Octopus have in Germany?
Octopus has an estimated audience of 353,198 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Octopus fans?
45.3% of Octopus fans are female, 54.7% are male, with an average age of 38.2 years.
Which brands do Octopus fans like most?
Octopus fans show strongest brand affinity for Shopping (1.91×), Germany (1.7×), and Commerzbank (2.53×) over the country average.
Where do Octopus fans live in Germany?
Octopus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,811), Bayern (reach 65,611), and Baden-Württemberg (reach 55,471). These three regions account for the largest share of the active audience.
What other brands do Octopus fans also like?
Beyond Octopus itself, the audience over-indexes on Germany (1.7×), Commerzbank (2.53×), Aral AG (2.44×), and Hornbach (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Octopus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.