Goldilocks Audience in United States

Goldilocks has an estimated audience of 542,972 people in United States. 64.3% are female, 35.7% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Chick-fil-A.

The average Goldilocks fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Goldilocks audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Record label

Demographics of Goldilocks fans

Demographic split for Goldilocks audience in United States
MetricValue
Female64.3%
Male35.7%
Average age30.8
Estimated audience size542,972

Audience persona

The typical Goldilocks fan in United States is more female, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Goldilocks in United States
RegionReachAffinity
California107,8141.81×
Texas49,3571.06×
Florida39,2951.07×
New York38,9881.28×
Illinois20,5591.14×
Pennsylvania19,0451.04×
Georgia17,4961.05×
North Carolina16,4471.01×
New Jersey15,5751.13×
Ohio14,8970.89×
Virginia14,6091.1×
Michigan14,1210.99×
Massachusetts13,5641.27×
Washington12,7331.17×
Arizona10,6290.96×
Tennessee10,0040.92×
Maryland9,7981.05×
Nevada8,9901.71×
Indiana8,9210.9×
Missouri8,2800.95×
Colorado7,9930.93×
South Carolina7,8670.96×
Minnesota7,7711×
Wisconsin7,4340.91×
Connecticut6,8181.25×
Louisiana6,5520.94×
Alabama6,4670.85×
Oregon6,4431.04×
Kentucky6,0420.89×
Oklahoma5,1830.86×
Utah5,0921.05×
Iowa4,1180.92×
Arkansas3,7700.84×
Kansas3,7610.88×
Mississippi3,6890.82×
Hawaii2,9681.27×
Nebraska2,4910.91×
Idaho2,4280.89×
West Virginia2,1160.84×
New Hampshire2,0690.97×
New Mexico2,0150.74×
Washington, District of Columbia1,9201.18×
Rhode Island1,8491.07×
Maine1,7260.89×
Delaware1,3590.91×
Montana1,1530.77×
Vermont9881.04×
South Dakota9470.75×
Alaska9140.79×
North Dakota8470.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldilocks audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Chick-fil-A4.54×Food & Beverages
Income tax13.19×Business & Career
Natalie Dormer20×Movies & TV
Josh Duhamel12.38×Fashion & Accessoires
Aaron Paul16.91×Movies & TV
Erin Andrews20×Sports
Rose Leslie20×Movies & TV
Octopus12.86×Pets & Animals
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.51×Music & Radio
Indeed.com2.69×Business & Career
Soy milk20×Food & Beverages
Transistor23.1×Technology & Electronics
Kia Sportage12.02×Cars & Mobility
Longchamp10.75×Fashion & Accessoires
Planet Fitness2.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldilocks audience
TraitClusterScore
Luxury OrientationPREMIUM1.78
Career OrientationPOWER1.77
Design AffinityPREMIUM1.56
SustainabilityBALANCE1.54
IndulgenceJOY1.53
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Goldilocks
CountryShare
United States33.8%
Finland23.4%
United Kingdom8.6%

See Goldilocks audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Goldilocks have in United States?

Goldilocks has an estimated audience of 542,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Goldilocks fans?

64.3% of Goldilocks fans are female, 35.7% are male, with an average age of 30.8 years.

Which brands do Goldilocks fans like most?

Goldilocks fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Goldilocks fans live in United States?

Goldilocks fans in United States are most concentrated in California (reach 107,814), Texas (reach 49,357), and Florida (reach 39,295). These three regions account for the largest share of the active audience.

What other brands do Goldilocks fans also like?

Beyond Goldilocks itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Chick-fil-A (4.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldilocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.