Rascasse Audience Intelligence

Soy milk Audience in United States

A data profile of the people who buy, follow and care about Soy milk in United States — modelled from more than twelve digital signal sources. Soy milk has an estimated audience of 894,576 people in United States.

#55among Beverage in United States#9092among Topic in United States#1424in Food & Beverages

The average Soy milk fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Milk substitute, Rice milk, Silk (soy milk), with strongest over-indexing on Milk substitute (110.41× the country average).

Demographically, the Soy milk audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soy milk fan in United States is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Milk substitute.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soy milk profile in United States.

Audience size
895K
in United States
Gender
65.5%♀
34.5% male
Age
34.1
average years
Country rank
#25504
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soy milk fans

65.5% are female, 34.5% are male, average age 34.1.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Soy milk audience in United States
MetricValue
Female65.5%
Male34.5%
Average age34.1
Estimated audience size894,576
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Soy milk audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Soy milk audience comes from United States.

Worldwide audience distribution share by country for Soy milk
CountryShare
Taiwan19.5%
United States13.1%
Thailand9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soy milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Soy milk fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.83×
02California~100K1.49×
03New York~60K1.26×
04Washington~20K1.25×
05Texas~90K1.19×
06Nevada~10K1.15×
07Georgia~30K1.14×
08Maryland~20K1.12×
09Oregon~10K1.12×
10Louisiana~10K1.10×
11Massachusetts~20K1.08×
12Illinois~30K1.06×
13Minnesota~10K1.05×
14Connecticut~9K1.05×
15North Carolina~30K1.04×
16New Jersey~20K1.04×
17Alaska~2K1.03×
18Florida~60K1.01×
19Virginia~20K1.00×
20Mississippi~7K0.99×
21Indiana~20K0.98×
22Arkansas~7K0.98×
23Nebraska~4K0.98×
24Washington, District of Columbia~3K0.98×
25Alabama~10K0.97×
26Oklahoma~10K0.97×
27Kansas~7K0.97×
28New Mexico~4K0.97×
29Delaware~2K0.97×
30Iowa~7K0.96×
31Arizona~20K0.95×
32Kentucky~10K0.95×
33Rhode Island~3K0.95×
34Pennsylvania~30K0.93×
35North Dakota~2K0.93×
36Michigan~20K0.92×
37Tennessee~20K0.92×
38Wisconsin~10K0.92×
39South Carolina~10K0.92×
40Utah~7K0.92×
41Missouri~10K0.90×
42South Dakota~2K0.90×
43Ohio~20K0.89×
44Idaho~4K0.89×
45Colorado~10K0.87×
46Vermont~1K0.87×
47New Hampshire~3K0.86×
48Maine~3K0.85×
49West Virginia~3K0.84×
50Montana~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Soy milk, United States
0.83×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soy milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soy milk audience
#·InterestCategoryAffinity×
01Rice milkFood & Beverages250.61×
02OatlyFood & Beverages151.35×
03Milk substituteFood & Beverages110.41×
04Silk (soy milk)Food & Beverages104.35×
05Almond milkFood & Beverages34.52×
06Coconut milkFood & Beverages33.52×
07Plant milkFood & Beverages32.71×
08PoweradeFood & Beverages30.89×
09Califia FarmsTopic30.41×
10Non-dairy creamerFood & Beverages28.96×
11Freestyle BMXSports25.60×
12BMX racingSports18.02×
13Plant-based dietHealth11.58×
14Vegan nutritionHealth10.90×
15Dairy cattlePets & Animals8.92×
16Healthy foodHealth6.46×
17Healthy habitsHealth5.53×
18Organic productFood & Beverages5.33×
19Self careHealth3.80×
20Whole Foods MarketShopping3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soy milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soy milk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.82×
Quality AwarenessPREMIUM2.76×
Healthy LifestyleBALANCE2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soy milk audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.83×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soy milk have in United States?

Soy milk has an estimated audience of 894,576 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soy milk fans?

65.5% of Soy milk fans are female, 34.5% are male, with an average age of 34.1 years.

03

Which brands do Soy milk fans like most?

Soy milk fans show strongest brand affinity for Milk substitute (110.41×), Rice milk (250.61×), and Silk (soy milk) (104.35×) over the country average.

04

Where do Soy milk fans live in United States?

Soy milk fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Soy milk fans also like?

Beyond Soy milk itself, the audience over-indexes on Rice milk (250.61×), Silk (soy milk) (104.35×), Oatly (151.35×), and Almond milk (34.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Soy milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soy milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →