Soy milk Audience in United States

Soy milk logo

Soy milk has an estimated audience of 894,576 people in United States. 65.5% are female, 34.5% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Milk substitute, Rice milk, Silk (soy milk), Oatly.

The average Soy milk fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Milk substitute, Rice milk, with strongest over-indexing on Yahoo!奇摩名人娛樂 (53.79× the country average). Demographically, the Soy milk audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Soy milk fans

Demographic split for Soy milk audience in United States
MetricValue
Female65.5%
Male34.5%
Average age34.1
Estimated audience size894,576

Audience persona

The typical Soy milk fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Soy milk in United States
RegionReachAffinity
California169,2291.72×
Texas98,4671.28×
New York69,9391.4×
Florida65,5681.08×
Illinois33,8461.14×
Georgia33,2661.21×
Pennsylvania28,9000.96×
North Carolina27,7551.03×
New Jersey25,4601.12×
Ohio24,6810.9×
Washington23,9091.33×
Virginia22,9511.05×
Michigan21,8180.93×
Massachusetts19,4501.1×
Maryland17,3731.13×
Arizona17,3220.95×
Tennessee16,8430.94×
Indiana16,7731.03×
Minnesota14,1641.11×
Louisiana13,3381.16×
Missouri13,2320.92×
Colorado12,4680.88×
South Carolina12,2730.91×
Wisconsin12,2680.91×
Alabama11,6060.93×
Oregon11,4981.12×
Nevada10,6931.24×
Kentucky10,1980.91×
Connecticut9,5281.06×
Oklahoma9,4720.95×
Hawaii7,7192.01×
Utah7,2020.9×
Arkansas7,0570.96×
Mississippi6,9880.95×
Iowa6,9310.94×
Kansas6,3950.91×
Nebraska4,3290.96×
New Mexico4,2140.94×
Idaho3,4980.78×
West Virginia2,8650.69×
New Hampshire2,7570.78×
Washington, District of Columbia2,6710.99×
Rhode Island2,5090.88×
Maine2,3700.74×
Delaware2,3570.95×
South Dakota1,6180.78×
Montana1,6060.65×
Alaska1,5930.83×
North Dakota1,4310.78×
Vermont1,0680.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soy milk audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂53.79×Internet & Social Media
Milk substitute110.41×Food & Beverages
Rice milk250.61×Food & Beverages
Silk (soy milk)104.35×Food & Beverages
Oatly151.35×Food & Beverages
Almond milk34.52×Food & Beverages
Plant milk32.71×Food & Beverages
Coconut milk33.52×Food & Beverages
Vegan nutrition10.9×Health
Plant-based diet11.58×Health
Non-dairy creamer28.96×Food & Beverages
Freestyle BMX25.6×Sports
Dairy cattle8.92×Pets & Animals
Healthy habits5.53×Health
Self care3.8×Health
Powerade30.89×Food & Beverages
G.E.M. 鄧紫棋18.71×Music & Radio
Whole Foods Market3.21×Shopping
BMX racing18.02×Sports
Healthy food6.46×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soy milk audience
TraitClusterScore
Luxury OrientationPREMIUM2.61
Convenience OrientationPREMIUM2.15
Healthy LifestyleBALANCE2.12
Design AffinityPREMIUM1.87
LGBTQ+ IdentityOPEN1.58
Early Adopter MentalityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Soy milk
CountryShare
Taiwan19.5%
United States13.1%
Thailand9.8%

See Soy milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Soy milk have in United States?

Soy milk has an estimated audience of 894,576 people in United States, concentrated in California and Texas.

What is the gender split and age of Soy milk fans?

65.5% of Soy milk fans are female, 34.5% are male, with an average age of 34.1 years.

Which brands do Soy milk fans like most?

Soy milk fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (53.79×), Milk substitute (110.41×), and Rice milk (250.61×) over the country average.

Where do Soy milk fans live in United States?

Soy milk fans in United States are most concentrated in California (reach 169,229), Texas (reach 98,467), and New York (reach 69,939). These three regions account for the largest share of the active audience.

What other brands do Soy milk fans also like?

Beyond Soy milk itself, the audience over-indexes on Milk substitute (110.41×), Rice milk (250.61×), Silk (soy milk) (104.35×), and Oatly (151.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soy milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.