Rascasse Audience Intelligence

Non-dairy creamer Audience in United States

A data profile of the people who buy, follow and care about Non-dairy creamer in United States — modelled from more than twelve digital signal sources. Non-dairy creamer has an estimated audience of 1,600,801 people in United States.

#7061among Topic in United States#1007in Food & Beverages

The average Non-dairy creamer fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rice milk, Soy milk, Edible Arrangements, with strongest over-indexing on Rice milk (57.14× the country average).

Demographically, the Non-dairy creamer audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Non-dairy creamer fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Rice milk.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-dairy creamer profile in United States.

Audience size
1.6M
in United States
Gender
71.0%♀
29.0% male
Age
39.4
average years
Country rank
#16899
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-dairy creamer fans

71.0% are female, 29.0% are male, average age 39.4.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Non-dairy creamer audience in United States
MetricValue
Female71.0%
Male29.0%
Average age39.4
Estimated audience size1,600,801
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Non-dairy creamer audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3921%
40-4924%
50+17%
Fig. 04

Worldwide distribution

68.0%

of the worldwide Non-dairy creamer audience comes from United States.

Worldwide audience distribution share by country for Non-dairy creamer
CountryShare
United States68.0%
Thailand4.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-dairy creamer audience in United States is strongest.

Fig. 05

Top regions by affinity

Non-dairy creamer fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.29×
02Louisiana~20K1.13×
03Georgia~60K1.12×
04Nevada~20K1.11×
05Connecticut~20K1.10×
06Hawaii~8K1.09×
07Virginia~40K1.08×
08Arizona~40K1.08×
09Texas~100K1.07×
10Washington~30K1.07×
11Maine~6K1.07×
12Florida~100K1.06×
13North Carolina~50K1.06×
14Tennessee~30K1.06×
15New Hampshire~7K1.06×
16New Jersey~40K1.05×
17Maryland~30K1.05×
18Pennsylvania~60K1.03×
19Oregon~20K1.03×
20Illinois~50K1.02×
21Ohio~50K1.02×
22Michigan~40K1.02×
23Idaho~8K1.02×
24Rhode Island~5K1.02×
25New York~90K1.01×
26South Carolina~20K1.01×
27Alabama~20K1.00×
28New Mexico~8K1.00×
29Missouri~30K0.99×
30Oklahoma~20K0.99×
31Mississippi~10K0.99×
32North Dakota~3K0.99×
33Massachusetts~30K0.98×
34Kentucky~20K0.98×
35West Virginia~7K0.98×
36Vermont~3K0.98×
37Montana~4K0.97×
38Alaska~3K0.97×
39Arkansas~10K0.96×
40Kansas~10K0.96×
41Iowa~10K0.95×
42Nebraska~8K0.95×
43South Dakota~4K0.95×
44Indiana~30K0.94×
45Wyoming~2K0.94×
46Minnesota~20K0.93×
47Wisconsin~20K0.92×
48Colorado~20K0.88×
49Washington, District of Columbia~4K0.88×
50Utah~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Non-dairy creamer, United States
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-dairy creamer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-dairy creamer audience
#·InterestCategoryAffinity×
01Rice milkFood & Beverages57.14×
02Soy milkFood & Beverages28.96×
03OatlyFood & Beverages27.87×
04Coconut milkFood & Beverages12.05×
05Edible ArrangementsFood & Beverages10.50×
06SteviaFood & Beverages10.23×
07Coconut oilFood & Beverages9.69×
08Almond milkFood & Beverages8.52×
09Sugar substituteFood & Beverages4.46×
10Paleolithic dietHealth3.33×
11SmoothieFood & Beverages3.10×
12Microwave ovenHome & Garden2.83×
13Trader Joe'sShopping2.36×
14Organic foodFood & Beverages1.99×
15CVS PharmacyShopping1.92×
16MilkFood & Beverages1.82×
17BreakfastFood & Beverages1.79×
18WalgreensShopping1.66×
19Pizza HutFood & Beverages1.66×
20StarbucksFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-dairy creamer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-dairy creamer audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.59×
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-dairy creamer audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
TraditionCONSERVATISM0.77×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-dairy creamer have in United States?

Non-dairy creamer has an estimated audience of 1,600,801 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Non-dairy creamer fans?

71.0% of Non-dairy creamer fans are female, 29.0% are male, with an average age of 39.4 years.

03

Which brands do Non-dairy creamer fans like most?

Non-dairy creamer fans show strongest brand affinity for Rice milk (57.14×), Soy milk (28.96×), and Edible Arrangements (10.5×) over the country average.

04

Where do Non-dairy creamer fans live in United States?

Non-dairy creamer fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Non-dairy creamer fans also like?

Beyond Non-dairy creamer itself, the audience over-indexes on Soy milk (28.96×), Edible Arrangements (10.5×), Trader Joe's (2.36×), and Sugar substitute (4.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Non-dairy creamer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-dairy creamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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