Non-dairy creamer Audience in United States
Non-dairy creamer has an estimated audience of 1,600,801 people in United States. 71.0% are female, 29.0% are male, average age 39.4. Top brand affinities: Rice milk, Soy milk, Edible Arrangements, Oatly, Bachelor of Business Administration.
Top brand affinities include Rice milk, Soy milk, Edible Arrangements, with strongest over-indexing on Rice milk (56.92× the country average). Demographically, the Non-dairy creamer audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Non-dairy creamer fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 39.4 |
| Estimated audience size | 1,600,801 |
Audience persona
The typical Non-dairy creamer fan in United States is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rice milk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rice milk | 56.92× | Food & Beverages |
| Soy milk | 30.24× | Food & Beverages |
| Edible Arrangements | 11.34× | Food & Beverages |
| Oatly | 38.46× | Food & Beverages |
| Bachelor of Business Administration | 20.59× | Business & Career |
| Almond milk | 7.98× | Food & Beverages |
| Hormone | 4.09× | Health |
| Sugar substitute | 3.78× | Food & Beverages |
| Dollar General | 1.82× | Shopping |
| Coconut oil | 8.13× | Food & Beverages |
| Made in USA | 2.62× | Business & Career |
| Take-out | 2.14× | Food & Beverages |
| Target Corporation | 1.51× | Shopping |
| Organic food | 1.8× | Food & Beverages |
| Walgreens | 1.62× | Shopping |
| Kroger | 1.85× | Food & Beverages |
| Texas Roadhouse | 1.61× | Food & Beverages |
| Starbucks | 1.59× | Food & Beverages |
| CVS Pharmacy | 1.96× | Shopping |
| Dentistry | 2.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.1% |
| Thailand | 4.7% |
| United Kingdom | 4.5% |
See Non-dairy creamer audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Non-dairy creamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.