Rice milk Audience in United States

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Rice milk has an estimated audience of 364,067 people in United States. 74.8% are female, 25.2% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Milk substitute, Silk (soy milk), Oatly, Non-dairy creamer, Coconut milk.

The average Rice milk fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Milk substitute, Silk (soy milk), Oatly, with strongest over-indexing on Milk substitute (191.49× the country average). Demographically, the Rice milk audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Rice milk fans

Demographic split for Rice milk audience in United States
MetricValue
Female74.8%
Male25.2%
Average age38.0
Estimated audience size364,067

Audience persona

The typical Rice milk fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Milk substitute.

Top regions in United States

Top regions ranked by reach for Rice milk in United States
RegionReachAffinity
California57,9351.45×
Texas39,8111.27×
Florida27,0441.1×
New York21,9981.08×
Illinois14,7571.22×
Georgia13,4811.2×
North Carolina13,1261.2×
Pennsylvania11,7900.96×
Ohio10,8590.97×
New Jersey10,6841.15×
Michigan9,6551.01×
Virginia9,5151.07×
Arizona8,8471.19×
Washington8,5971.18×
Massachusetts7,4771.04×
Maryland7,2681.16×
Tennessee6,8730.94×
Indiana6,6711×
Colorado5,8231.01×
Missouri5,5790.95×
Minnesota5,2601.01×
South Carolina5,2580.96×
Wisconsin5,1990.95×
Alabama4,9660.98×
Oregon4,9241.18×
Louisiana4,8041.02×
Nevada4,4951.28×
Oklahoma4,3831.08×
Connecticut4,2291.16×
Kentucky4,0580.89×
Utah3,3281.02×
Arkansas3,0501.02×
Kansas2,8000.98×
Iowa2,6790.89×
Mississippi2,5670.86×
Nebraska1,8291×
New Mexico1,8201×
Idaho1,7750.97×
Hawaii1,5430.99×
West Virginia1,2320.73×
Rhode Island1,0980.95×
New Hampshire1,0960.76×
Maine1,0390.8×
Delaware9660.96×
Washington, District of Columbia8370.76×
Montana7500.74×
Alaska7380.95×
South Dakota6770.8×
North Dakota5970.8×
Wyoming4390.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice milk audience
BrandAffinityCategory
Milk substitute191.49×Food & Beverages
Silk (soy milk)170.33×Food & Beverages
Oatly262.5×Food & Beverages
Non-dairy creamer57.14×Food & Beverages
Coconut milk55.13×Food & Beverages
Vegan nutrition15.93×Health
Califia Farms56.25×
Healthy habits7.31×Health
Almond milk20×Food & Beverages
Plant-based diet12.32×Health
Sex and the City7.77×Movies & TV
Self care5.22×Health
Organic product7.47×Food & Beverages
Healthy food8.84×Health
Final Destination4.9×Movies & TV
White wine10.88×Food & Beverages
Google Docs4.08×Internet & Social Media
Red wine9×Food & Beverages
Whole Foods Market3.77×Shopping
Plant milk20×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice milk audience
TraitClusterScore
IndulgenceJOY2.32
Design AffinityPREMIUM2.23
Luxury OrientationPREMIUM2.03
Healthy LifestyleBALANCE1.89
SustainabilityBALANCE1.87
Convenience OrientationPREMIUM1.8

Worldwide distribution

Worldwide audience distribution share by country for Rice milk
CountryShare
Ukraine30.0%
United States17.2%
Myanmar11.4%

See Rice milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Rice milk have in United States?

Rice milk has an estimated audience of 364,067 people in United States, concentrated in California and Texas.

What is the gender split and age of Rice milk fans?

74.8% of Rice milk fans are female, 25.2% are male, with an average age of 38.0 years.

Which brands do Rice milk fans like most?

Rice milk fans show strongest brand affinity for Milk substitute (191.49×), Silk (soy milk) (170.33×), and Oatly (262.5×) over the country average.

Where do Rice milk fans live in United States?

Rice milk fans in United States are most concentrated in California (reach 57,935), Texas (reach 39,811), and Florida (reach 27,044). These three regions account for the largest share of the active audience.

What other brands do Rice milk fans also like?

Beyond Rice milk itself, the audience over-indexes on Silk (soy milk) (170.33×), Oatly (262.5×), Non-dairy creamer (57.14×), and Coconut milk (55.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.