Rascasse Audience Intelligence

Rice milk Audience in United States

A data profile of the people who buy, follow and care about Rice milk in United States — modelled from more than twelve digital signal sources. Rice milk has an estimated audience of 364,067 people in United States.

#77among Beverage in United States#12700among Topic in United States#2280in Food & Beverages

The average Rice milk fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milk substitute, Silk (soy milk), Oatly, with strongest over-indexing on Milk substitute (191.49× the country average).

Demographically, the Rice milk audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice milk fan in United States is more female, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Milk substitute.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice milk profile in United States.

Audience size
364K
in United States
Gender
74.8%♀
25.2% male
Age
38.0
average years
Country rank
#43694
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice milk fans

74.8% are female, 25.2% are male, average age 38.0.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Rice milk audience in United States
MetricValue
Female74.8%
Male25.2%
Average age38.0
Estimated audience size364,067
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Rice milk audience in United States
Age bracketShare%
16-1914%
20-2928%
30-3926%
40-4920%
50+13%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Rice milk audience comes from United States.

Worldwide audience distribution share by country for Rice milk
CountryShare
Ukraine29.8%
United States17.1%
Myanmar11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice milk fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.39×
02Texas~40K1.21×
03Georgia~10K1.20×
04Nevada~4K1.20×
05Washington~8K1.16×
06Illinois~10K1.15×
07Maryland~7K1.15×
08New Jersey~10K1.14×
09Oregon~5K1.14×
10North Carolina~10K1.13×
11Connecticut~4K1.13×
12Hawaii~2K1.13×
13Arizona~8K1.12×
14Florida~30K1.07×
15Virginia~9K1.06×
16New York~20K1.05×
17Oklahoma~4K1.05×
18Utah~3K1.04×
19Arkansas~3K1.03×
20Massachusetts~7K1.02×
21Louisiana~5K1.02×
22Nebraska~2K1.02×
23Indiana~7K1.01×
24Michigan~10K1.00×
25Kansas~3K1.00×
26Rhode Island~1K1.00×
27Alaska<1K1.00×
28Minnesota~5K0.99×
29New Mexico~2K0.99×
30Idaho~2K0.98×
31Delaware<1K0.98×
32Colorado~6K0.97×
33South Carolina~5K0.97×
34Alabama~5K0.97×
35Pennsylvania~10K0.96×
36Missouri~6K0.95×
37Wisconsin~5K0.95×
38Tennessee~7K0.94×
39South Dakota<1K0.94×
40Kentucky~4K0.93×
41Iowa~3K0.93×
42North Dakota<1K0.93×
43Mississippi~3K0.92×
44Washington, District of Columbia~1K0.92×
45Ohio~10K0.91×
46Montana<1K0.91×
47Maine~1K0.90×
48Vermont<1K0.89×
49West Virginia~1K0.87×
50New Hampshire~1K0.87×
Fig. 06

Affinity by region

Affinity by region — Rice milk, United States
0.87×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice milk audience
#·InterestCategoryAffinity×
01OatlyFood & Beverages262.50×
02Milk substituteFood & Beverages191.49×
03Silk (soy milk)Food & Beverages170.33×
04Non-dairy creamerFood & Beverages57.14×
05Califia FarmsTopic56.25×
06Coconut milkFood & Beverages55.13×
07Almond milkFood & Beverages20.00×
08Plant milkFood & Beverages20.00×
09Vegan nutritionHealth15.93×
10Plant-based dietHealth12.32×
11White wineFood & Beverages10.88×
12Red wineFood & Beverages9.00×
13Healthy foodHealth8.84×
14Sex and the CityMovies & TV7.77×
15Organic productFood & Beverages7.47×
16Healthy habitsHealth7.31×
17Self careHealth5.22×
18Google DocsInternet & Social Media4.08×
19Whole Foods MarketShopping3.77×
20FIFA World CupSports3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice milk audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.98×
Design AffinityPREMIUM3.85×
IndulgenceJOY3.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice milk audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
SpiritualityBALANCE0.82×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice milk have in United States?

Rice milk has an estimated audience of 364,067 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rice milk fans?

74.8% of Rice milk fans are female, 25.2% are male, with an average age of 38.0 years.

03

Which brands do Rice milk fans like most?

Rice milk fans show strongest brand affinity for Milk substitute (191.49×), Silk (soy milk) (170.33×), and Oatly (262.5×) over the country average.

04

Where do Rice milk fans live in United States?

Rice milk fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rice milk fans also like?

Beyond Rice milk itself, the audience over-indexes on Silk (soy milk) (170.33×), Oatly (262.5×), Non-dairy creamer (57.14×), and Coconut milk (55.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Rice milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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