Silk (soy milk) Audience in United States

Silk (soy milk) has an estimated audience of 1,768,653 people in United States. 62.9% are female, 37.1% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Soy milk, Rice milk, Oatly, Autism Awareness, Diabetes mellitus awareness.

The average Silk (soy milk) fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Soy milk, Rice milk, Oatly, with strongest over-indexing on Soy milk (119.21× the country average). Demographically, the Silk (soy milk) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Silk (soy milk) fans

Demographic split for Silk (soy milk) audience in United States
MetricValue
Female62.9%
Male37.1%
Average age39.8
Estimated audience size1,768,653

Audience persona

The typical Silk (soy milk) fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Soy milk.

Top regions in United States

Top regions ranked by reach for Silk (soy milk) in United States
RegionReachAffinity
California246,4571.27×
Texas184,3671.21×
Florida144,4501.21×
New York102,8071.04×
Georgia73,1511.34×
Illinois61,3471.04×
North Carolina55,9921.05×
Pennsylvania51,9130.87×
Virginia50,2451.17×
Ohio48,0620.88×
Washington47,0161.33×
New Jersey46,2401.03×
South Carolina43,9601.65×
Maryland43,5961.43×
Arizona41,5891.15×
Michigan40,9330.89×
Tennessee35,2420.99×
Indiana34,9121.08×
Wisconsin33,7321.27×
Massachusetts31,4440.9×
Alabama27,6621.12×
Missouri26,8900.94×
Colorado25,1530.9×
Louisiana21,5500.94×
Oregon20,6711.02×
Kentucky20,3300.92×
Minnesota19,4650.77×
Utah18,4371.16×
Arkansas18,2981.26×
Oklahoma18,1090.92×
Nevada17,4891.02×
Mississippi17,0341.17×
Connecticut16,3240.92×
Kansas12,9650.93×
Iowa11,3410.78×
Idaho9,2741.05×
New Mexico7,7250.87×
Alaska7,3391.94×
Nebraska6,7110.76×
Hawaii6,4210.84×
New Hampshire6,3520.91×
Washington, District of Columbia5,5061.04×
West Virginia5,4520.66×
Rhode Island4,5000.8×
Maine4,4770.71×
Delaware3,5780.73×
Montana3,0220.62×
South Dakota2,7440.67×
North Dakota2,4700.68×
Vermont1,8560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silk (soy milk) audience
BrandAffinityCategory
Soy milk119.21×Food & Beverages
Rice milk185.62×Food & Beverages
Oatly200.67×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.07×Cars & Mobility
Almond milk19.69×Food & Beverages
Income tax13.19×Business & Career
Coconut milk21.12×Food & Beverages
Aubrey Plaza9.58×Movies & TV
Milk substitute14.25×Food & Beverages
Plant milk16.33×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Natural foods5.75×Food & Beverages
Honda HR-V18.04×Cars & Mobility
Livemusic3.7×Music & Radio
Target Corporation2.18×Shopping
Buttermilk17.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silk (soy milk) audience
TraitClusterScore
Convenience OrientationPREMIUM1.7
Healthy LifestyleBALANCE1.58
LGBTQ+ IdentityOPEN1.44
Price SensitivityPREMIUM1.4
ExtroversionTHRILL1.34
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Silk (soy milk)
CountryShare
China29.5%
United States22.3%
Japan4.2%

See Silk (soy milk) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Silk (soy milk) have in United States?

Silk (soy milk) has an estimated audience of 1,768,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Silk (soy milk) fans?

62.9% of Silk (soy milk) fans are female, 37.1% are male, with an average age of 39.8 years.

Which brands do Silk (soy milk) fans like most?

Silk (soy milk) fans show strongest brand affinity for Soy milk (119.21×), Rice milk (185.62×), and Oatly (200.67×) over the country average.

Where do Silk (soy milk) fans live in United States?

Silk (soy milk) fans in United States are most concentrated in California (reach 246,457), Texas (reach 184,367), and Florida (reach 144,450). These three regions account for the largest share of the active audience.

What other brands do Silk (soy milk) fans also like?

Beyond Silk (soy milk) itself, the audience over-indexes on Rice milk (185.62×), Oatly (200.67×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silk (soy milk). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.