Rascasse Audience Intelligence

Silk (soy milk) Target Market in United States

A data profile of the people who buy, follow and care about Silk (soy milk) in United States — modelled from more than twelve digital signal sources. Silk (soy milk) has an estimated audience of 1,793,011 people in United States.

#1592among Brand in United States#939in Food & Beverages

The average Silk (soy milk) fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rice milk, Soy milk, Oatly, with strongest over-indexing on Rice milk (170.33× the country average).

Demographically, the Silk (soy milk) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silk (soy milk) fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Rice milk.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silk (soy milk) profile in United States.

Audience size
1.8M
in United States
Gender
62.9%♀
37.1% male
Age
39.8
average years
Country rank
#15505
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Silk (soy milk)

62.9% are female, 37.1% are male, average age 39.8.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Silk (soy milk) audience in United States
MetricValue
Female62.9%
Male37.1%
Average age39.8
Estimated audience size1,793,011
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Silk (soy milk) audience in United States
Age bracketShare%
16-1910%
20-2927%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Silk (soy milk) audience comes from United States.

Worldwide audience distribution share by country for Silk (soy milk)
CountryShare
China29.2%
United States22.4%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silk (soy milk) audience in United States is strongest.

Fig. 05

Top regions by affinity

Silk (soy milk) customers by region in United States
#RegionReachAffinity×
01South Carolina~50K1.84×
02Alaska~7K1.74×
03Indiana~60K1.73×
04Maryland~50K1.51×
05Georgia~70K1.34×
06Alabama~30K1.30×
07Virginia~50K1.27×
08Washington~40K1.24×
09Arkansas~20K1.17×
10Florida~100K1.15×
11California~200K1.14×
12Texas~200K1.14×
13Wisconsin~30K1.14×
14Utah~20K1.14×
15Idaho~10K1.14×
16Arizona~40K1.13×
17Kentucky~30K1.13×
18Illinois~70K1.12×
19North Carolina~60K1.12×
20Pennsylvania~60K1.08×
21Ohio~60K1.08×
22Missouri~30K1.08×
23Mississippi~20K1.07×
24New Mexico~9K1.02×
25Colorado~30K0.99×
26Oklahoma~20K0.98×
27Oregon~20K0.94×
28Kansas~10K0.93×
29New Jersey~40K0.92×
30Rhode Island~5K0.91×
31New York~90K0.90×
32Nevada~20K0.90×
33Louisiana~20K0.89×
34Tennessee~30K0.88×
35Michigan~40K0.87×
36Washington, District of Columbia~5K0.86×
37Delaware~4K0.85×
38New Hampshire~6K0.83×
39Massachusetts~30K0.82×
40Connecticut~10K0.82×
41Nebraska~7K0.80×
42Iowa~10K0.78×
43Hawaii~6K0.77×
44South Dakota~3K0.76×
45North Dakota~3K0.72×
46Montana~3K0.71×
47Minnesota~20K0.70×
48Maine~4K0.68×
49West Virginia~5K0.66×
50Vermont~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Silk (soy milk), United States
0.64×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silk (soy milk) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silk (soy milk) audience
#·InterestCategoryAffinity×
01Rice milkFood & Beverages170.33×
02OatlyFood & Beverages132.94×
03Soy milkFood & Beverages104.35×
04Coconut milkFood & Beverages24.13×
05Almond milkFood & Beverages19.22×
06Plant milkFood & Beverages17.26×
07Milk substituteFood & Beverages16.07×
08QVCMovies & TV4.32×
09Trader Joe'sShopping4.17×
10Discount storesShopping3.54×
11FedExBusiness & Career3.51×
12Pizza HutFood & Beverages2.93×
13SubwayFood & Beverages2.83×
14Domino's PizzaFood & Beverages2.73×
15Mortgage loansBusiness & Career2.62×
16Shopping mallsShopping2.55×
17Organic foodFood & Beverages2.34×
18PinterestInternet & Social Media2.21×
19McDonald'sFood & Beverages2.21×
20StarbucksFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silk (soy milk) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silk (soy milk) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.68×
Price SensitivityPREMIUM2.03×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silk (soy milk) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Risk AppetiteTHRILL0.89×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Silk (soy milk)'s target market in United States?

Silk (soy milk)'s target market in United States covers an estimated 1,793,011 people, concentrated in California and Texas.

02

What is the gender split and age of Silk (soy milk) customers?

62.9% of the Silk (soy milk) audience are female, 37.1% are male, with an average age of 39.8 years.

03

Which brands do Silk (soy milk) fans like most?

Silk (soy milk) fans show strongest brand affinity for Rice milk (170.33×), Soy milk (104.35×), and Oatly (132.94×) over the country average.

04

Where do Silk (soy milk) fans live in United States?

Silk (soy milk) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Silk (soy milk) fans also like?

Beyond Silk (soy milk) itself, the audience over-indexes on Soy milk (104.35×), Oatly (132.94×), Almond milk (19.22×), and Trader Joe's (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Silk (soy milk). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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