Rascasse Audience Intelligence

Coconut milk Audience in United States

A data profile of the people who buy, follow and care about Coconut milk in United States — modelled from more than twelve digital signal sources. Coconut milk has an estimated audience of 1,536,186 people in United States.

#43among Beverage in United States#7192among Topic in United States#1031in Food & Beverages

The average Coconut milk fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milk substitute, Soy milk, Rice milk, with strongest over-indexing on Milk substitute (30.32× the country average).

Demographically, the Coconut milk audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coconut milk fan in United States is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Milk substitute.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coconut milk profile in United States.

Audience size
1.5M
in United States
Gender
74.2%♀
25.8% male
Age
35.3
average years
Country rank
#17438
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coconut milk fans

74.2% are female, 25.8% are male, average age 35.3.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Coconut milk audience in United States
MetricValue
Female74.2%
Male25.8%
Average age35.3
Estimated audience size1,536,186
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Coconut milk audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Coconut milk audience comes from United States.

Worldwide audience distribution share by country for Coconut milk
CountryShare
United States24.2%
Malaysia8.6%
Indonesia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coconut milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Coconut milk fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.97×
02California~200K1.35×
03Washington~40K1.21×
04New York~100K1.20×
05Florida~100K1.16×
06New Jersey~40K1.14×
07Connecticut~20K1.13×
08Massachusetts~30K1.12×
09Nevada~20K1.11×
10Illinois~60K1.10×
11Georgia~50K1.10×
12Maryland~30K1.10×
13Minnesota~20K1.10×
14Texas~100K1.09×
15Alaska~4K1.08×
16North Carolina~50K1.07×
17Virginia~40K1.02×
18Oregon~20K1.01×
19Utah~10K1.01×
20Louisiana~20K1.00×
21Delaware~4K0.99×
22Pennsylvania~50K0.98×
23Michigan~40K0.98×
24Arizona~30K0.97×
25South Carolina~20K0.97×
26Rhode Island~5K0.97×
27Idaho~7K0.96×
28Wisconsin~20K0.95×
29New Mexico~7K0.95×
30New Hampshire~6K0.94×
31North Dakota~3K0.94×
32Tennessee~30K0.93×
33Colorado~20K0.93×
34Kansas~10K0.93×
35Nebraska~7K0.93×
36Indiana~30K0.92×
37Arkansas~10K0.92×
38Montana~4K0.91×
39Missouri~20K0.90×
40Oklahoma~20K0.90×
41Washington, District of Columbia~4K0.90×
42Maine~5K0.89×
43Alabama~20K0.88×
44Mississippi~10K0.88×
45South Dakota~3K0.88×
46Iowa~10K0.87×
47Ohio~40K0.86×
48Kentucky~20K0.83×
49Vermont~2K0.82×
50West Virginia~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Coconut milk, United States
0.76×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coconut milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coconut milk audience
#·InterestCategoryAffinity×
01Rice milkFood & Beverages57.95×
02Peking duckFood & Beverages53.13×
03Soy milkFood & Beverages38.78×
04OatlyFood & Beverages35.00×
05Milk substituteFood & Beverages30.32×
06Silk (soy milk)Food & Beverages24.13×
07Merrill LynchBusiness & Career10.00×
08Almond milkFood & Beverages9.52×
09Red wineFood & Beverages5.63×
10Plant-based dietHealth5.49×
11Vegan nutritionHealth4.91×
12Organic productFood & Beverages4.05×
13Self careHealth3.21×
14Healthy habitsHealth3.11×
15Whole Foods MarketShopping2.99×
16StarbucksFood & Beverages2.94×
17Trader Joe'sShopping2.72×
18Healthy dietHealth2.58×
19Dollar TreeShopping2.25×
20AldiShopping2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coconut milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coconut milk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.52×
Healthy LifestyleBALANCE2.45×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coconut milk audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM1.03×
TraditionCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coconut milk have in United States?

Coconut milk has an estimated audience of 1,536,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coconut milk fans?

74.2% of Coconut milk fans are female, 25.8% are male, with an average age of 35.3 years.

03

Which brands do Coconut milk fans like most?

Coconut milk fans show strongest brand affinity for Milk substitute (30.32×), Soy milk (38.78×), and Rice milk (57.95×) over the country average.

04

Where do Coconut milk fans live in United States?

Coconut milk fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coconut milk fans also like?

Beyond Coconut milk itself, the audience over-indexes on Soy milk (38.78×), Rice milk (57.95×), Silk (soy milk) (24.13×), and Peking duck (53.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Coconut milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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