Coconut milk Audience in United States

Coconut milk logo

Coconut milk has an estimated audience of 1,536,186 people in United States. 74.2% are female, 25.8% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Milk substitute, Soy milk, Rice milk, Silk (soy milk), Peking duck.

The average Coconut milk fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Milk substitute, Soy milk, Rice milk, with strongest over-indexing on Milk substitute (30.32× the country average). Demographically, the Coconut milk audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Coconut milk fans

Demographic split for Coconut milk audience in United States
MetricValue
Female74.2%
Male25.8%
Average age35.3
Estimated audience size1,536,186

Audience persona

The typical Coconut milk fan in United States is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Milk substitute.

Top regions in United States

Top regions ranked by reach for Coconut milk in United States
RegionReachAffinity
California225,8271.34×
Texas149,9751.14×
Florida127,3491.22×
New York110,2141.28×
Illinois58,7051.15×
Georgia54,4511.15×
North Carolina51,9721.12×
Pennsylvania51,9071×
New Jersey46,7181.2×
Ohio42,6270.9×
Michigan40,1941×
Virginia38,6201.03×
Washington38,4721.25×
Massachusetts35,1221.16×
Maryland29,6601.12×
Tennessee29,2590.95×
Arizona28,6560.91×
Indiana26,5880.95×
Minnesota25,0631.14×
South Carolina22,8880.99×
Missouri22,8430.92×
Colorado22,6800.94×
Wisconsin22,0220.95×
Louisiana20,6961.04×
Alabama18,3340.85×
Connecticut18,1731.18×
Oregon17,2300.98×
Kentucky16,0250.83×
Nevada15,8191.06×
Oklahoma15,1100.89×
Utah13,7751×
Hawaii13,1031.98×
Arkansas11,2720.89×
Mississippi11,1140.88×
Kansas10,8610.9×
Iowa10,5960.84×
Idaho7,0720.92×
New Mexico6,8420.89×
Nebraska6,8160.88×
New Hampshire5,7500.95×
Maine4,7610.87×
West Virginia4,7040.66×
Rhode Island4,6900.96×
Washington, District of Columbia4,2270.92×
Delaware4,0570.96×
Montana3,7150.87×
Alaska3,2270.98×
North Dakota2,7290.86×
South Dakota2,6440.74×
Vermont1,9370.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coconut milk audience
BrandAffinityCategory
Milk substitute30.32×Food & Beverages
Soy milk38.78×Food & Beverages
Rice milk57.95×Food & Beverages
Silk (soy milk)24.13×Food & Beverages
Peking duck53.13×Food & Beverages
Whole Foods Market2.99×Shopping
Starbucks2.94×Food & Beverages
Self care3.21×Health
Red wine5.63×Food & Beverages
Almond milk9.52×Food & Beverages
Oatly35×Food & Beverages
Organic product4.05×Food & Beverages
Aldi2.23×Shopping
Healthy habits3.11×Health
Plant-based diet5.49×Health
Merrill Lynch10×Business & Career
Healthy diet2.58×Health
Vegan nutrition4.91×Health
Dollar Tree2.25×Shopping
Macy's2.17×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coconut milk audience
TraitClusterScore
IndulgenceJOY1.76
Healthy LifestyleBALANCE1.74
Luxury OrientationPREMIUM1.63
Price SensitivityPREMIUM1.62
Design AffinityPREMIUM1.6
SustainabilityBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Coconut milk
CountryShare
United States24.2%
Malaysia8.6%
Indonesia5.5%

See Coconut milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Coconut milk have in United States?

Coconut milk has an estimated audience of 1,536,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Coconut milk fans?

74.2% of Coconut milk fans are female, 25.8% are male, with an average age of 35.3 years.

Which brands do Coconut milk fans like most?

Coconut milk fans show strongest brand affinity for Milk substitute (30.32×), Soy milk (38.78×), and Rice milk (57.95×) over the country average.

Where do Coconut milk fans live in United States?

Coconut milk fans in United States are most concentrated in California (reach 225,827), Texas (reach 149,975), and Florida (reach 127,349). These three regions account for the largest share of the active audience.

What other brands do Coconut milk fans also like?

Beyond Coconut milk itself, the audience over-indexes on Soy milk (38.78×), Rice milk (57.95×), Silk (soy milk) (24.13×), and Peking duck (53.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coconut milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.