Vegan nutrition Audience in United States

Vegan nutrition has an estimated audience of 12,472,223 people in United States. 60.1% are female, 39.9% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, CarGurus.

The average Vegan nutrition fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (17.68× the country average). Demographically, the Vegan nutrition audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Food type

Demographics of Vegan nutrition fans

Demographic split for Vegan nutrition audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.5
Estimated audience size12,472,223

Audience persona

The typical Vegan nutrition fan in United States is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Vegan nutrition in United States
RegionReachAffinity
California795,2110.58×
New York474,2420.68×
Texas429,9920.4×
Florida335,0150.4×
Virginia197,9910.65×
Pennsylvania195,0410.46×
Tennessee183,4580.73×
Illinois182,9370.44×
New Jersey169,9630.54×
Washington160,5460.64×
Massachusetts159,3260.65×
Ohio158,4800.41×
Georgia157,8350.41×
Michigan157,7650.48×
Arizona139,9290.55×
Maryland133,1050.62×
North Carolina129,6580.35×
Kentucky127,8940.82×
Oregon124,6200.87×
Colorado120,0740.61×
Louisiana110,8270.69×
Alabama110,0400.63×
Missouri104,3510.52×
Mississippi99,7180.97×
Indiana88,7350.39×
Arkansas88,5880.86×
Wisconsin87,1810.46×
Oklahoma86,6350.63×
Minnesota83,0850.46×
West Virginia82,3221.42×
Alaska82,1513.08×
South Carolina78,0620.42×
Connecticut77,3730.62×
Nevada76,8370.64×
Kansas76,0380.77×
Idaho76,0201.22×
Hawaii72,6201.35×
Iowa72,1860.7×
Montana71,6142.07×
South Dakota70,6862.45×
North Dakota68,8252.69×
New Hampshire67,8301.38×
Wyoming66,5943.6×
Nebraska66,4201.06×
New Mexico66,0741.06×
Rhode Island65,4981.65×
Maine65,4581.47×
Utah64,6310.58×
Vermont64,4212.94×
Delaware58,6551.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegan nutrition audience
BrandAffinityCategory
Capital One17.68×Business & Career
Google Maps17.13×Internet & Social Media
Indeed.com12.76×Business & Career
Circle K18.33×Shopping
CarGurus14.52×Cars & Mobility
DeviantArt15.32×Internet & Social Media
AccuWeather13.28×Home & Garden
Diane Keaton12.73×Movies & TV
Autism Awareness19.03×Health
Enterprise Rent-A-Car12.24×Cars & Mobility
Beetlejuice9.66×Movies & TV
Khan Academy16.45×Business & Career
Diabetes mellitus awareness12.48×Health
Bruce Willis13.37×Movies & TV
Google News10.48×News
Kendra Scott18.58×Fashion & Accessoires
Billy Bob Thornton15.31×Movies & TV
ICloud15.93×Technology & Electronics
Dakota Johnson16.26×Movies & TV
Aaron Rodgers10.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegan nutrition audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
Healthy LifestyleBALANCE1.8
Design AffinityPREMIUM1.72
MindfulnessBALANCE1.67
SustainabilityBALANCE1.65
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Vegan nutrition
CountryShare
United States19.0%
Germany6.9%
Italy6.2%

See Vegan nutrition audiences in other countries

More Food type audiences in United States

Frequently asked questions

How many fans does Vegan nutrition have in United States?

Vegan nutrition has an estimated audience of 12,472,223 people in United States, concentrated in California and New York.

What is the gender split and age of Vegan nutrition fans?

60.1% of Vegan nutrition fans are female, 39.9% are male, with an average age of 38.5 years.

Which brands do Vegan nutrition fans like most?

Vegan nutrition fans show strongest brand affinity for Capital One (17.68×), Google Maps (17.13×), and Indeed.com (12.76×) over the country average.

Where do Vegan nutrition fans live in United States?

Vegan nutrition fans in United States are most concentrated in California (reach 795,211), New York (reach 474,242), and Texas (reach 429,992). These three regions account for the largest share of the active audience.

What other brands do Vegan nutrition fans also like?

Beyond Vegan nutrition itself, the audience over-indexes on Google Maps (17.13×), Indeed.com (12.76×), Circle K (18.33×), and CarGurus (14.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegan nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.