Rascasse Audience Intelligence

Vegan nutrition Audience in Germany

A data profile of the people who buy, follow and care about Vegan nutrition in Germany — modelled from more than twelve digital signal sources. Vegan nutrition has an estimated audience of 4,511,272 people in Germany.

#778among Topic in Germany#38in Health

The average Vegan nutrition fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Luxury goods, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.06× the country average).

Demographically, the Vegan nutrition audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Vegan nutrition fan in Germany is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegan nutrition profile in Germany.

Audience size
4.5M
in Germany
Gender
60.1%♀
39.9% male
Age
38.1
average years
Country rank
#1250
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegan nutrition fans

60.1% are female, 39.9% are male, average age 38.1.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Vegan nutrition audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age38.1
Estimated audience size4,511,272
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Vegan nutrition audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Vegan nutrition audience comes from Germany.

Worldwide audience distribution share by country for Vegan nutrition
CountryShare
United States19.0%
Germany6.9%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegan nutrition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vegan nutrition fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.46×
02Mecklenburg-Vorpommern~100K1.14×
03Thüringen~100K1.11×
04Sachsen-Anhalt~100K1.10×
05Brandenburg~100K1.03×
06Schleswig-Holstein~200K0.98×
07Hamburg~100K0.98×
08Rheinland-Pfalz~200K0.95×
09Sachsen~200K0.94×
10Berlin~200K0.92×
11Niedersachsen~400K0.89×
12Hessen~300K0.88×
13Baden-Württemberg~500K0.86×
14Bayern~600K0.85×
15Nordrhein-Westfalen~800K0.83×
Fig. 06

Affinity by region

Affinity by region — Vegan nutrition, Germany
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegan nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegan nutrition audience
#·InterestCategoryAffinity×
01McCaféFood & Beverages5.77×
02Plant-based dietHealth5.70×
03Real propertyHome & Garden3.56×
04Robert RedfordMovies & TV2.99×
05Chihuahua (dog)Pets & Animals2.48×
06Organic farmingFood & Beverages2.23×
07Luxury goodsFashion & Accessoires2.22×
08Fast foodFood & Beverages2.16×
09HugendubelShopping2.14×
10HobbyHome & Garden2.08×
11TagesschauMovies & TV2.06×
12Organic foodFood & Beverages2.02×
13DessertsFood & Beverages1.97×
14RossmannShopping1.95×
15House musicMusic & Radio1.89×
16AirbnbTravel & Leisure1.81×
17Netto Marken-DiscountShopping1.79×
18VeganismFood & Beverages1.76×
19Do it yourself (DIY)Home & Garden1.68×
20IKEAHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegan nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegan nutrition audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.94×
Healthy LifestyleBALANCE1.83×
IndulgenceJOY1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegan nutrition audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
SpiritualityBALANCE0.96×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegan nutrition have in Germany?

Vegan nutrition has an estimated audience of 4,511,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vegan nutrition fans?

60.1% of Vegan nutrition fans are female, 39.9% are male, with an average age of 38.1 years.

03

Which brands do Vegan nutrition fans like most?

Vegan nutrition fans show strongest brand affinity for Tagesschau (2.06×), Luxury goods (2.22×), and Netto Marken-Discount (1.79×) over the country average.

04

Where do Vegan nutrition fans live in Germany?

Vegan nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vegan nutrition fans also like?

Beyond Vegan nutrition itself, the audience over-indexes on Luxury goods (2.22×), Netto Marken-Discount (1.79×), Rossmann (1.95×), and Real property (3.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Vegan nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vegan nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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