Vegan nutrition Audience in Germany
Vegan nutrition has an estimated audience of 4,511,272 people in Germany. 60.1% are female, 39.9% are male, average age 38.1. Top regions: Thüringen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Real property, Tagesschau, Pets, Natural foods, Spiegel Online.
The average Vegan nutrition fan in Germany is 38.1 years old, more female, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Real property, Tagesschau, Pets, with strongest over-indexing on Real property (7.81× the country average). Demographically, the Vegan nutrition audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Food type
Demographics of Vegan nutrition fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.1 |
| Estimated audience size | 4,511,272 |
Audience persona
The typical Vegan nutrition fan in Germany is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 183,906 | 1.6× |
| Sachsen-Anhalt | 181,916 | 1.56× |
| Nordrhein-Westfalen | 178,309 | 0.18× |
| Baden-Württemberg | 167,607 | 0.27× |
| Rheinland-Pfalz | 163,975 | 0.73× |
| Brandenburg | 163,499 | 1.17× |
| Bayern | 162,145 | 0.22× |
| Mecklenburg-Vorpommern | 152,724 | 1.77× |
| Niedersachsen | 152,218 | 0.35× |
| Sachsen | 151,442 | 0.68× |
| Bremen | 141,895 | 3.68× |
| Schleswig-Holstein | 140,438 | 0.87× |
| Berlin | 135,796 | 0.67× |
| Hessen | 114,095 | 0.33× |
| Hamburg | 93,630 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 7.81× | Home & Garden |
| Tagesschau | 2.59× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
| Natural foods | 4.2× | Food & Beverages |
| Spiegel Online | 2.03× | News |
| Transfermarkt | 2.47× | Sports |
| Felix Baumgartner | 4.02× | Sports |
| Gina Tricot | 5.04× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Rossmann | 1.99× | Shopping |
| Drop shipping | 2.46× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Netto Marken-Discount | 1.7× | Shopping |
| Airbnb | 1.81× | Travel & Leisure |
| Veganism | 1.66× | Food & Beverages |
| Fast food | 2.02× | Food & Beverages |
| Organic food | 1.93× | Food & Beverages |
| REWE | 1.52× | Shopping |
| Flower bouquet | 2.62× | Home & Garden |
| McCafé | 5.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Healthy Lifestyle | BALANCE | 1.74 |
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Germany | 6.9% |
| Italy | 6.2% |
See Vegan nutrition audiences in other countries
More Food type audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vegan nutrition have in Germany?
Vegan nutrition has an estimated audience of 4,511,272 people in Germany, concentrated in Thüringen and Sachsen-Anhalt.
What is the gender split and age of Vegan nutrition fans?
60.1% of Vegan nutrition fans are female, 39.9% are male, with an average age of 38.1 years.
Which brands do Vegan nutrition fans like most?
Vegan nutrition fans show strongest brand affinity for Real property (7.81×), Tagesschau (2.59×), and Pets (1.75×) over the country average.
Where do Vegan nutrition fans live in Germany?
Vegan nutrition fans in Germany are most concentrated in Thüringen (reach 183,906), Sachsen-Anhalt (reach 181,916), and Nordrhein-Westfalen (reach 178,309). These three regions account for the largest share of the active audience.
What other brands do Vegan nutrition fans also like?
Beyond Vegan nutrition itself, the audience over-indexes on Tagesschau (2.59×), Pets (1.75×), Natural foods (4.2×), and Spiegel Online (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegan nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.