A data profile of the people who buy, follow and care about Vegan nutrition in Italy — modelled from more than twelve digital signal sources. Vegan nutrition has an estimated audience of 4,100,425 people in Italy.
Vegan nutrition has an estimated audience of 4,100,425 people in Italy. 61.8% are female, 38.2% are male, average age 44.1. Top brand affinities: Do it yourself (DIY), Local food, Gourmet Foods, Wine tasting, Coop.
Top brand affinities include Do it yourself (DIY), Local food, Gourmet Foods, with strongest over-indexing on Do it yourself (DIY) (2.1× the country average).
Demographically, the Vegan nutrition audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
The typical Vegan nutrition fan in Italy is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Vegan nutrition profile in Italy.
61.8% are female, 38.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.1 |
| Estimated audience size | 4,100,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Vegan nutrition audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.0% |
| Germany | 6.9% |
| Italy | 6.2% |
The strongest cross-interests of the Vegan nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ethical consumerism | Shopping | 4.07× | ||
| 02 | Simple living | Politics & Society | 3.68× | ||
| 03 | Diet food | Food & Beverages | 3.65× | ||
| 04 | Chocolate brownie | Food & Beverages | 3.28× | ||
| 05 | Red wine | Food & Beverages | 3.00× | ||
| 06 | Home Delivery | Food & Beverages | 2.98× | ||
| 07 | Michelin Guide | Food & Beverages | 2.96× | ||
| 08 | Eye shadow | Beauty & Wellness | 2.93× | ||
| 09 | Gourmet Foods | Food & Beverages | 2.73× | ||
| 10 | White wine | Food & Beverages | 2.73× | ||
| 11 | Local food | Food & Beverages | 2.36× | ||
| 12 | Fast food restaurants | Food & Beverages | 2.33× | ||
| 13 | Wine tasting | Food & Beverages | 2.31× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 2.10× | ||
| 15 | Coop | Food & Beverages | 2.00× | ||
| 16 | Superman | Movies & TV | 2.00× | ||
| 17 | Confectionery | Food & Beverages | 1.97× | ||
| 18 | Batman | Movies & TV | 1.91× | ||
| 19 | Singer-songwriter | Music & Radio | 1.80× | ||
| 20 | Harry Potter | Movies & TV | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| DIY Mentality | THRILL | 1.40× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Tradition | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vegan nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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