A data profile of the people who buy, follow and care about Vegan nutrition in United Kingdom — modelled from more than twelve digital signal sources. Vegan nutrition has an estimated audience of 3,433,879 people in United Kingdom.
The average Vegan nutrition fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Plant-based diet, Local food, Do it yourself (DIY), with strongest over-indexing on Plant-based diet (6.01× the country average).
Demographically, the Vegan nutrition audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vegan nutrition fan in United Kingdom is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Plant-based diet.
The key figures that characterise the Vegan nutrition profile in United Kingdom.
65.5% are female, 34.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 42.8 |
| Estimated audience size | 3,433,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Vegan nutrition audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| Germany | 6.9% |
| Italy | 6.2% |
Where the Vegan nutrition audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.21× | |
| 02 | East of England | ~300K | 1.09× | |
| 03 | South West | ~300K | 1.04× | |
| 04 | Northern Ireland | ~100K | 1.03× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | South East | ~500K | 1.01× | |
| 07 | West Midlands | ~100K | 1.01× | |
| 08 | East Midlands | ~200K | 1.00× | |
| 09 | Wales | ~200K | 0.98× | |
| 10 | Scotland | ~300K | 0.94× | |
| 11 | Yorkshire and the Humber | ~300K | 0.94× | |
| 12 | North West | ~300K | 0.92× |
The strongest cross-interests of the Vegan nutrition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plant-based diet | Health | 6.01× | ||
| 02 | Sunday Brunch | Kids & Family | 5.40× | ||
| 03 | John Cena | Sports | 4.53× | ||
| 04 | Child development | Business & Career | 4.40× | ||
| 05 | Natural foods | Food & Beverages | 3.81× | ||
| 06 | CC cream | Beauty & Wellness | 3.78× | ||
| 07 | Simple living | Politics & Society | 3.26× | ||
| 08 | Local food | Food & Beverages | 3.08× | ||
| 09 | Organic farming | Food & Beverages | 2.51× | ||
| 10 | Ocado | Shopping | 2.29× | ||
| 11 | Property finder | Home & Garden | 2.21× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.08× | ||
| 13 | Etsy | Fashion & Accessoires | 2.04× | ||
| 14 | Lunch | Food & Beverages | 1.97× | ||
| 15 | Superman | Movies & TV | 1.90× | ||
| 16 | Personal care | Health | 1.86× | ||
| 17 | Organic food | Food & Beverages | 1.79× | ||
| 18 | Fine art | Business & Career | 1.77× | ||
| 19 | Nonprofit organization | Politics & Society | 1.76× | ||
| 20 | Renovation | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.88× | |
| Sustainability | BALANCE | 1.60× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.91× | |
| Need for Security | CONSERVATISM | 0.92× |
Vegan nutrition has an estimated audience of 3,433,879 people in United Kingdom, concentrated in England and South East.
65.5% of Vegan nutrition fans are female, 34.5% are male, with an average age of 42.8 years.
Vegan nutrition fans show strongest brand affinity for Plant-based diet (6.01×), Local food (3.08×), and Do it yourself (DIY) (2.08×) over the country average.
Vegan nutrition fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vegan nutrition itself, the audience over-indexes on Local food (3.08×), Do it yourself (DIY) (2.08×), Child development (4.4×), and Sunday Brunch (5.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vegan nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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