Rascasse Audience Intelligence

Milk substitute Audience in United States

A data profile of the people who buy, follow and care about Milk substitute in United States — modelled from more than twelve digital signal sources. Milk substitute has an estimated audience of 2,732,045 people in United States.

#5365among Topic in United States#689in Food & Beverages

The average Milk substitute fan in United States is 39.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Restaurant Depot, Chocolate (2008 film), Silk (soy milk), with strongest over-indexing on Restaurant Depot (10.49× the country average).

Demographically, the Milk substitute audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milk substitute fan in United States is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Restaurant Depot.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milk substitute profile in United States.

Audience size
2.7M
in United States
Gender
63.7%♀
36.3% male
Age
39.1
average years
Country rank
#11109
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milk substitute fans

63.7% are female, 36.3% are male, average age 39.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Milk substitute audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.1
Estimated audience size2,732,045
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Milk substitute audience in United States
Age bracketShare%
16-1912%
20-2927%
30-3924%
40-4920%
50+16%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Milk substitute audience comes from United States.

Worldwide audience distribution share by country for Milk substitute
CountryShare
United States21.5%
India8.2%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milk substitute audience in United States is strongest.

Fig. 05

Top regions by affinity

Milk substitute fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.38×
02Alaska~7K1.27×
03Utah~30K1.24×
04Iowa~30K1.24×
05Kansas~30K1.23×
06North Dakota~7K1.23×
07Missouri~50K1.21×
08Montana~9K1.21×
09Oklahoma~40K1.20×
10Wyoming~5K1.20×
11Wisconsin~50K1.18×
12Arkansas~30K1.18×
13Nebraska~20K1.16×
14South Dakota~7K1.15×
15Minnesota~40K1.13×
16Mississippi~20K1.10×
17West Virginia~10K1.09×
18Alabama~40K1.08×
19Maine~10K1.08×
20Indiana~50K1.04×
21Kentucky~30K1.02×
22Michigan~70K1.01×
23New Hampshire~10K1.00×
24Ohio~80K0.97×
25Louisiana~30K0.97×
26Oregon~30K0.97×
27Tennessee~50K0.96×
28Colorado~40K0.94×
29South Carolina~40K0.94×
30Washington~50K0.93×
31Delaware~7K0.93×
32Georgia~80K0.91×
33Hawaii~10K0.91×
34Pennsylvania~80K0.89×
35New Mexico~10K0.89×
36Virginia~60K0.88×
37North Carolina~70K0.87×
38Arizona~50K0.87×
39Rhode Island~8K0.87×
40Maryland~40K0.81×
41Connecticut~20K0.80×
42Nevada~20K0.80×
43Illinois~70K0.79×
44Washington, District of Columbia~7K0.79×
45Texas~200K0.77×
46Massachusetts~40K0.73×
47Florida~100K0.68×
48California~200K0.60×
49New York~90K0.60×
50New Jersey~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Milk substitute, United States
0.60×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milk substitute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milk substitute audience
#·InterestCategoryAffinity×
01ColostrumHealth22.61×
02Silk (soy milk)Food & Beverages16.07×
03HelloFreshShopping11.67×
04Smart & FinalShopping11.05×
05Restaurant DepotFood & Beverages10.49×
06Chocolate (2008 film)Movies & TV10.48×
07Stater Bros.Shopping10.23×
08Plant milkFood & Beverages9.31×
09New Year's resolutionKids & Family9.28×
10Almond milkFood & Beverages7.46×
11Pumpkin pieFood & Beverages7.21×
12The GodfathersMusic & Radio5.20×
13Girl groupMusic & Radio4.74×
14The Cheesecake FactoryFood & Beverages4.69×
15Meal preparationFood & Beverages4.22×
16EnvironmentalismPolitics & Society3.27×
17DigestionHealth3.23×
18Trader Joe'sShopping1.69×
19StarbucksFood & Beverages1.68×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milk substitute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milk substitute audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.42×
IndulgenceJOY1.37×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milk substitute audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Risk AppetiteTHRILL1.06×
Luxury OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milk substitute have in United States?

Milk substitute has an estimated audience of 2,732,045 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Milk substitute fans?

63.7% of Milk substitute fans are female, 36.3% are male, with an average age of 39.1 years.

03

Which brands do Milk substitute fans like most?

Milk substitute fans show strongest brand affinity for Restaurant Depot (10.49×), Chocolate (2008 film) (10.48×), and Silk (soy milk) (16.07×) over the country average.

04

Where do Milk substitute fans live in United States?

Milk substitute fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Milk substitute fans also like?

Beyond Milk substitute itself, the audience over-indexes on Chocolate (2008 film) (10.48×), Silk (soy milk) (16.07×), HelloFresh (11.67×), and Food (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Milk substitute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk substitute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →