Milk substitute Audience in United States

Milk substitute logo

Milk substitute has an estimated audience of 2,732,045 people in United States. 63.7% are female, 36.3% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Restaurant Depot, Chocolate (2008 film), HelloFresh, Smart & Final, Silk (soy milk).

The average Milk substitute fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Restaurant Depot, Chocolate (2008 film), HelloFresh, with strongest over-indexing on Restaurant Depot (10.49× the country average). Demographically, the Milk substitute audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Milk substitute fans

Demographic split for Milk substitute audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.1
Estimated audience size2,732,045

Audience persona

The typical Milk substitute fan in United States is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Restaurant Depot.

Top regions in United States

Top regions ranked by reach for Milk substitute in United States
RegionReachAffinity
Texas187,0770.8×
California180,6180.6×
Florida129,7420.7×
New York90,4140.59×
Ohio85,1761.01×
Pennsylvania84,9440.92×
Georgia78,9280.94×
Michigan75,6491.06×
North Carolina74,5160.91×
Illinois72,9450.8×
Virginia59,4200.89×
Missouri54,0641.23×
Tennessee53,7400.98×
Indiana53,2651.07×
Washington52,1660.95×
Wisconsin50,7511.23×
Arizona48,5920.87×
Minnesota44,4261.13×
Alabama43,5661.14×
Colorado40,5300.94×
South Carolina40,2220.98×
Oklahoma39,1731.29×
Maryland37,4880.8×
Massachusetts37,4850.7×
New Jersey37,3980.54×
Kentucky34,7871.02×
Louisiana34,1230.97×
Utah32,3501.32×
Oregon31,0400.99×
Kansas28,9441.34×
Arkansas28,5051.27×
Iowa28,3891.26×
Mississippi25,5851.14×
Idaho22,0631.61×
Connecticut19,9450.73×
Nevada18,8370.71×
Nebraska16,6231.21×
West Virginia13,8501.09×
Maine11,1511.14×
New Hampshire10,6990.99×
Montana10,3921.37×
New Mexico10,0050.73×
Hawaii9,4690.81×
Alaska8,4661.45×
North Dakota7,6711.37×
South Dakota6,9871.11×
Rhode Island5,5100.63×
Wyoming5,4621.35×
Delaware5,4280.72×
Vermont5,0131.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milk substitute audience
BrandAffinityCategory
Restaurant Depot10.49×Food & Beverages
Chocolate (2008 film)10.48×Movies & TV
HelloFresh11.67×Shopping
Smart & Final11.05×Shopping
Silk (soy milk)16.07×Food & Beverages
Food1.65×Food & Beverages
New Year's resolution9.28×Kids & Family
The Cheesecake Factory4.69×Food & Beverages
Colostrum22.61×Health
Stater Bros.10.23×Shopping
Almond milk7.46×Food & Beverages
Environmentalism3.27×Politics & Society
Digestion3.23×Health
Girl group4.74×Music & Radio
Meal preparation4.22×Food & Beverages
Pumpkin pie7.21×Food & Beverages
Starbucks1.68×Food & Beverages
Plant milk9.31×Food & Beverages
The Fresh Market5.42×Shopping
Kroger1.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milk substitute audience
TraitClusterScore
SustainabilityBALANCE3.42
Healthy LifestyleBALANCE2.01
Family OrientationCONSERVATISM1.76
Luxury OrientationPREMIUM1.73
Convenience OrientationPREMIUM1.65
MindfulnessBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Milk substitute
CountryShare
United States21.5%
India8.2%
United Kingdom5.7%

See Milk substitute audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Milk substitute have in United States?

Milk substitute has an estimated audience of 2,732,045 people in United States, concentrated in Texas and California.

What is the gender split and age of Milk substitute fans?

63.7% of Milk substitute fans are female, 36.3% are male, with an average age of 39.1 years.

Which brands do Milk substitute fans like most?

Milk substitute fans show strongest brand affinity for Restaurant Depot (10.49×), Chocolate (2008 film) (10.48×), and HelloFresh (11.67×) over the country average.

Where do Milk substitute fans live in United States?

Milk substitute fans in United States are most concentrated in Texas (reach 187,077), California (reach 180,618), and Florida (reach 129,742). These three regions account for the largest share of the active audience.

What other brands do Milk substitute fans also like?

Beyond Milk substitute itself, the audience over-indexes on Chocolate (2008 film) (10.48×), HelloFresh (11.67×), Smart & Final (11.05×), and Silk (soy milk) (16.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milk substitute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.