A data profile of the people who buy, follow and care about Girl group in United States — modelled from more than twelve digital signal sources. Girl group has an estimated audience of 9,397,973 people in United States.
Girl group has an estimated audience of 9,397,973 people in United States. 73.3% are female, 26.7% are male, average age 34.4. Top brand affinities: Brittany Snow, Christina Applegate, Do it yourself (DIY), Five Below, Britney Spears.
Top brand affinities include Brittany Snow, Christina Applegate, Do it yourself (DIY), with strongest over-indexing on Brittany Snow (7.25× the country average).
Demographically, the Girl group audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Girl group fan in United States is more female, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Brittany Snow.
The key figures that characterise the Girl group profile in United States.
73.3% are female, 26.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 34.4 |
| Estimated audience size | 9,397,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Girl group audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.1% |
| China | 10.1% |
| Japan | 7.4% |
The strongest cross-interests of the Girl group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brittany Snow | Movies & TV | 7.25× | ||
| 02 | Cougar | Kids & Family | 7.25× | ||
| 03 | Society6 | Shopping | 7.25× | ||
| 04 | Christina Applegate | Movies & TV | 6.83× | ||
| 05 | Apple Store | Shopping | 2.98× | ||
| 06 | Web server | Technology & Electronics | 2.87× | ||
| 07 | Bath and Bodyworks | Shopping | 2.42× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.40× | ||
| 09 | Dillard's | Fashion & Accessoires | 2.18× | ||
| 10 | Britney Spears | Music & Radio | 2.12× | ||
| 11 | Five Below | Shopping | 2.07× | ||
| 12 | Diaper bag | Kids & Family | 2.07× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.99× | ||
| 14 | Real property | Home & Garden | 1.95× | ||
| 15 | J. C. Penney | Shopping | 1.75× | ||
| 16 | Radio | Technology & Electronics | 1.67× | ||
| 17 | Electric guitar | Music & Radio | 1.63× | ||
| 18 | Bass guitar | Music & Radio | 1.61× | ||
| 19 | Subscription business model | Shopping | 1.59× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.28× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Sustainability | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Girl group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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