Girl group Audience in Germany
Girl group has an estimated audience of 849,818 people in Germany. 68.4% are female, 31.6% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Howth, Rossmann, Unique Gifts, Israel, Christmas Gift.
The average Girl group fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Howth, Rossmann, Unique Gifts, with strongest over-indexing on Howth (20× the country average). Demographically, the Girl group audience skews more female with an average age of 31.9, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Band
Demographics of Girl group fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 31.9 |
| Estimated audience size | 849,818 |
Audience persona
The typical Girl group fan in Germany is more female, around 31.9 years old, with strong DIY Mentality tendencies and a notable affinity for Howth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,017 | 0.84× |
| Baden-Württemberg | 99,412 | 0.86× |
| Bayern | 93,543 | 0.68× |
| Niedersachsen | 92,196 | 1.12× |
| Hessen | 79,983 | 1.24× |
| Berlin | 43,124 | 1.13× |
| Rheinland-Pfalz | 29,970 | 0.7× |
| Sachsen | 28,915 | 0.69× |
| Hamburg | 25,029 | 1.3× |
| Bremen | 24,092 | 3.31× |
| Schleswig-Holstein | 22,210 | 0.73× |
| Brandenburg | 19,406 | 0.74× |
| Sachsen-Anhalt | 18,178 | 0.83× |
| Thüringen | 17,046 | 0.79× |
| Mecklenburg-Vorpommern | 9,136 | 0.56× |
| Saarland | 4,967 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Howth | 20× | Travel & Leisure |
| Rossmann | 1.63× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Israel | 2.18× | Travel & Leisure |
| Christmas Gift | 1.63× | Kids & Family |
| Home Delivery | 2.6× | Food & Beverages |
| Glencore | 10.37× | Business & Career |
| Commercial mortgage | 1.68× | Business & Career |
| Granola | 6.86× | Food & Beverages |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| KLIX (AM) | 1.82× | Music & Radio |
| Bank account | 2.04× | Business & Career |
| Cachorro | 2.04× | Pets & Animals |
| Scratching post | 3.39× | Pets & Animals |
| Ireen Sheer | 1.57× | Music & Radio |
| Timo Hildebrand | 5.06× | Sports |
| Whataburger | 3.14× | Food & Beverages |
| Sixx | 1.7× | Movies & TV |
| Information sensitivity | 2.74× | Technology & Electronics |
| Buying a House | 3.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.25 |
| Sustainability | BALANCE | 1.24 |
| LGBTQ+ Identity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| China | 10.1% |
| Japan | 7.4% |
See Girl group audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Girl group have in Germany?
Girl group has an estimated audience of 849,818 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Girl group fans?
68.4% of Girl group fans are female, 31.6% are male, with an average age of 31.9 years.
Which brands do Girl group fans like most?
Girl group fans show strongest brand affinity for Howth (20×), Rossmann (1.63×), and Unique Gifts (1.54×) over the country average.
Where do Girl group fans live in Germany?
Girl group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,017), Baden-Württemberg (reach 99,412), and Bayern (reach 93,543). These three regions account for the largest share of the active audience.
What other brands do Girl group fans also like?
Beyond Girl group itself, the audience over-indexes on Rossmann (1.63×), Unique Gifts (1.54×), Israel (2.18×), and Christmas Gift (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Girl group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.