Rascasse Audience Intelligence

Plant milk Audience in United States

Name: Plant milk — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Plant milk in United States — modelled from more than twelve digital signal sources. Plant milk has an estimated audience of 2,019,316 people in United States.

#38among Beverage in United States #6288among Topic in United States #853in Food & Beverages

The average Plant milk fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Soy milk, Milk substitute, Juicer, with strongest over-indexing on Soy milk (36.57× the country average).

Demographically, the Plant milk audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plant milk fan in United States is more female, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Soy milk.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plant milk profile in United States.

Audience size

in United States

Gender

71.2%♀

28.8% male

Age

37.8

average years

Country rank

#14128

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Plant milk fans

71.2% are female, 28.8% are male, average age 37.8.

Fig. 02

Gender split

71.2%

Female

28.8%

Male

Demographic split for Plant milk audience in United States
Metric	Value
Female	71.2%
Male	28.8%
Average age	37.8
Estimated audience size	2,019,316

Fig. 03

Age distribution

Age distribution of the Plant milk audience in United States
Age bracket	Share	%
16-19		21%
20-29		22%
30-39		21%
40-49		20%
50+		16%

Fig. 04

Worldwide distribution

34.1%

of the worldwide Plant milk audience comes from United States.

Worldwide audience distribution share by country for Plant milk
Country	Share
United States	34.1%
United Kingdom	6.0%
Taiwan	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plant milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Plant milk fans by region: top regions in United States
#	Region	Reach	×
01	New York	~100K	1.22×
02	Alaska	~5K	1.22×
03	Vermont	~4K	1.19×
04	North Dakota	~5K	1.14×
05	South Dakota	~5K	1.11×
06	Montana	~6K	1.07×
07	Rhode Island	~7K	1.05×
08	Maryland	~40K	1.03×
09	Delaware	~6K	1.03×
10	Maine	~7K	1.01×
11	Hawaii	~9K	1.00×
12	New Hampshire	~8K	1.00×
13	Georgia	~60K	0.99×
14	Connecticut	~20K	0.99×
15	West Virginia	~9K	0.99×
16	Florida	~100K	0.98×
17	Washington	~40K	0.98×
18	Missouri	~30K	0.98×
19	California	~200K	0.97×
20	South Carolina	~30K	0.97×
21	Idaho	~10K	0.97×
22	Washington, District of Columbia	~6K	0.97×
23	North Carolina	~60K	0.96×
24	New Jersey	~50K	0.96×
25	Utah	~20K	0.96×
26	Arkansas	~20K	0.96×
27	New Mexico	~10K	0.96×
28	Virginia	~50K	0.95×
29	Massachusetts	~40K	0.95×
30	Oregon	~20K	0.95×
31	Mississippi	~20K	0.95×
32	Nebraska	~10K	0.95×
33	Nevada	~20K	0.94×
34	Louisiana	~20K	0.93×
35	Oklahoma	~20K	0.93×
36	Iowa	~20K	0.93×
37	Kansas	~10K	0.92×
38	Illinois	~60K	0.91×
39	Michigan	~50K	0.91×
40	Tennessee	~40K	0.91×
41	Pennsylvania	~60K	0.90×
42	Minnesota	~30K	0.90×
43	Kentucky	~20K	0.90×
44	Indiana	~30K	0.89×
45	Alabama	~30K	0.89×
46	Texas	~200K	0.88×
47	Ohio	~50K	0.88×
48	Arizona	~40K	0.88×
49	Colorado	~30K	0.88×
50	Wisconsin	~30K	0.88×

Affinity by region — Plant milk, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plant milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plant milk audience
#	Interest	Category	×
01	Rice milk	Food & Beverages	39.27×
02	Soy milk	Food & Beverages	36.57×
03	Milk substitute	Food & Beverages	20.43×
04	Silk (soy milk)	Food & Beverages	17.26×
05	Juicer	Food & Beverages	14.84×
06	Almond milk	Food & Beverages	12.38×
07	Oat	Food & Beverages	6.64×
08	Vegan nutrition	Health	4.33×
09	Smoothie	Food & Beverages	3.99×
10	Organic product	Food & Beverages	3.50×
11	Milk	Food & Beverages	2.68×
12	Juice	Food & Beverages	2.51×
13	Whole Foods Market	Shopping	2.38×
14	Self care	Health	2.28×
15	Trader Joe's	Shopping	2.11×
16	Starbucks	Food & Beverages	2.10×
17	Organic food	Food & Beverages	2.02×
18	Macy's	Shopping	1.82×
19	Health & wellness	Health	1.69×
20	Recipes	Food & Beverages	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plant milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Plant milk audience · What stands out
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	2.01×
Indulgence	JOY	1.98×
Design Affinity	PREMIUM	1.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Plant milk audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.73×
Risk Appetite	THRILL	1.07×
Need for Security	CONSERVATISM	1.07×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Plant milk have in United States?

Plant milk has an estimated audience of 2,019,316 people in United States, concentrated in California and Texas.

What is the gender split and age of Plant milk fans?

71.2% of Plant milk fans are female, 28.8% are male, with an average age of 37.8 years.

Which brands do Plant milk fans like most?

Plant milk fans show strongest brand affinity for Soy milk (36.57×), Milk substitute (20.43×), and Juicer (14.84×) over the country average.

Where do Plant milk fans live in United States?

Plant milk fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Plant milk fans also like?

Beyond Plant milk itself, the audience over-indexes on Milk substitute (20.43×), Juicer (14.84×), Almond milk (12.38×), and Rice milk (39.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

Water (86,611,458)
Tea (58,182,528)
Milk (40,663,348)
Soft drinks (32,655,793)
Fresh water (18,920,863)

See Plant milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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