Plant milk Audience in United States

Plant milk logo

Plant milk has an estimated audience of 2,019,316 people in United States. 71.2% are female, 28.8% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Soy milk, Milk substitute, Juicer, Almond milk, Rice milk.

The average Plant milk fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soy milk, Milk substitute, Juicer, with strongest over-indexing on Soy milk (36.57× the country average). Demographically, the Plant milk audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Plant milk fans

Demographic split for Plant milk audience in United States
MetricValue
Female71.2%
Male28.8%
Average age37.8
Estimated audience size2,019,316

Audience persona

The typical Plant milk fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Soy milk.

Top regions in United States

Top regions ranked by reach for Plant milk in United States
RegionReachAffinity
California218,2760.98×
Texas156,1120.9×
New York148,9491.32×
Florida138,6521.01×
Georgia64,4061.04×
Pennsylvania60,2380.89×
Illinois59,7600.89×
North Carolina56,9690.94×
Ohio53,0780.85×
New Jersey50,2380.98×
Virginia48,3890.98×
Michigan46,1580.87×
Washington41,1961.02×
Massachusetts37,9280.95×
Maryland37,0781.07×
Tennessee35,4130.87×
Missouri33,8151.04×
Arizona30,8340.75×
South Carolina29,7500.98×
Indiana28,9870.79×
Colorado25,4810.8×
Minnesota23,7490.82×
Oregon21,9640.95×
Wisconsin21,7480.72×
Louisiana19,9670.77×
Connecticut19,5310.96×
Kentucky18,4630.73×
Alabama17,8710.63×
Oklahoma17,2590.77×
Utah15,1150.84×
Nevada14,8320.76×
Mississippi12,9560.78×
Iowa12,5050.75×
Kansas11,8550.74×
Arkansas11,5100.69×
New Mexico8,5850.85×
Idaho8,5600.85×
West Virginia8,5570.91×
Alaska8,5391.98×
Nebraska8,0540.8×
New Hampshire7,6380.96×
Hawaii7,5480.87×
Montana7,4441.33×
Rhode Island7,3751.15×
Maine7,3711.02×
South Dakota7,3471.57×
North Dakota7,1541.72×
Wyoming6,9222.31×
Vermont6,6961.89×
Delaware6,6051.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plant milk audience
BrandAffinityCategory
Soy milk36.57×Food & Beverages
Milk substitute20.43×Food & Beverages
Juicer14.84×Food & Beverages
Almond milk12.38×Food & Beverages
Rice milk39.27×Food & Beverages
Silk (soy milk)17.26×Food & Beverages
Whole Foods Market2.38×Shopping
Oat6.64×Food & Beverages
Milk2.68×Food & Beverages
Starbucks2.1×Food & Beverages
Organic product3.5×Food & Beverages
Juice2.51×Food & Beverages
Smoothie3.99×Food & Beverages
Self care2.28×Health
Recipes1.55×Food & Beverages
Vegan nutrition4.33×Health
Organic food2.02×Food & Beverages
Macy's1.82×Shopping
Health & wellness1.69×Health
Oatly26.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plant milk audience
TraitClusterScore
SustainabilityBALANCE2.28
Healthy LifestyleBALANCE1.94
Luxury OrientationPREMIUM1.85
IndulgenceJOY1.62
Design AffinityPREMIUM1.57
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Plant milk
CountryShare
United States34.1%
United Kingdom6.0%
Taiwan4.9%

See Plant milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Plant milk have in United States?

Plant milk has an estimated audience of 2,019,316 people in United States, concentrated in California and Texas.

What is the gender split and age of Plant milk fans?

71.2% of Plant milk fans are female, 28.8% are male, with an average age of 37.8 years.

Which brands do Plant milk fans like most?

Plant milk fans show strongest brand affinity for Soy milk (36.57×), Milk substitute (20.43×), and Juicer (14.84×) over the country average.

Where do Plant milk fans live in United States?

Plant milk fans in United States are most concentrated in California (reach 218,276), Texas (reach 156,112), and New York (reach 148,949). These three regions account for the largest share of the active audience.

What other brands do Plant milk fans also like?

Beyond Plant milk itself, the audience over-indexes on Milk substitute (20.43×), Juicer (14.84×), Almond milk (12.38×), and Rice milk (39.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.