Oat Audience in United States

Oat logo

Oat has an estimated audience of 7,216,686 people in United States. 70.4% are female, 29.6% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Bank account, The Historian, Collectable.

The average Oat fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Bank account, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Oat audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Oat fans

Demographic split for Oat audience in United States
MetricValue
Female70.4%
Male29.6%
Average age41.6
Estimated audience size7,216,686

Audience persona

The typical Oat fan in United States is more female, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Oat in United States
RegionReachAffinity
California1,110,2241.4×
Texas725,6061.17×
Florida596,4911.22×
New York549,4761.36×
Illinois274,7171.14×
Georgia246,8791.11×
Pennsylvania243,5651×
New Jersey224,3101.22×
North Carolina223,5371.03×
Ohio205,6710.93×
Michigan192,5301.02×
Virginia190,7911.09×
Massachusetts171,2421.2×
Washington170,2461.18×
Arizona157,9311.07×
Maryland149,9021.21×
Tennessee149,8331.04×
Indiana122,7330.93×
Nevada115,3861.65×
Minnesota111,7271.08×
Colorado103,0310.91×
Missouri99,9960.86×
South Carolina97,1740.9×
Wisconsin96,4670.89×
Alabama96,3950.96×
Louisiana94,9271.02×
Oregon89,2651.08×
Connecticut81,5381.13×
Kentucky80,8040.89×
Oklahoma75,8920.95×
Utah60,5890.94×
Mississippi56,4980.95×
Arkansas53,3690.9×
Kansas50,9500.9×
Iowa49,9220.84×
New Mexico35,9470.99×
Hawaii33,8911.09×
Nebraska31,9840.88×
Idaho31,2330.86×
Washington, District of Columbia23,3011.07×
New Hampshire22,9340.81×
West Virginia22,6460.67×
Maine22,4000.87×
Rhode Island20,2660.88×
Delaware18,6900.94×
Montana15,1150.75×
Alaska13,7620.89×
North Dakota12,9750.88×
South Dakota12,9630.78×
Vermont10,2960.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oat audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Bank account2.75×Business & Career
The Historian16.48×Literature
Collectable1.62×Kids & Family
Regional styles of Mexican music2.27×Music & Radio
Eurail16.57×Cars & Mobility
Natural rubber1.54×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Mothercare1.83×Kids & Family
Evan Tanner16.6×Sports
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.65×Sports
Isla Holbox9.83×Travel & Leisure
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oat audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Luxury OrientationPREMIUM2.02
SustainabilityBALANCE1.64
Healthy LifestyleBALANCE1.62
Design AffinityPREMIUM1.58
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Oat
CountryShare
United States37.8%
United Kingdom10.1%
Canada4.2%

See Oat audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Oat have in United States?

Oat has an estimated audience of 7,216,686 people in United States, concentrated in California and Texas.

What is the gender split and age of Oat fans?

70.4% of Oat fans are female, 29.6% are male, with an average age of 41.6 years.

Which brands do Oat fans like most?

Oat fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and Bank account (2.75×) over the country average.

Where do Oat fans live in United States?

Oat fans in United States are most concentrated in California (reach 1,110,224), Texas (reach 725,606), and Florida (reach 596,491). These three regions account for the largest share of the active audience.

What other brands do Oat fans also like?

Beyond Oat itself, the audience over-indexes on Google Home (11.62×), Bank account (2.75×), The Historian (16.48×), and Collectable (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.