Oat Audience in Germany
Oat has an estimated audience of 374,923 people in Germany. 64.6% are female, 35.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Huck (magazine), Product design, Eco Friendly Living, Škoda Kodiaq.
The average Oat fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Huck (magazine), Product design, with strongest over-indexing on Chalkidiki (15.88× the country average). Demographically, the Oat audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Oat fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.4 |
| Estimated audience size | 374,923 |
Audience persona
The typical Oat fan in Germany is more female, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,980 | 1.11× |
| Bayern | 72,116 | 1.2× |
| Baden-Württemberg | 56,373 | 1.1× |
| Hessen | 40,923 | 1.43× |
| Niedersachsen | 35,045 | 0.96× |
| Berlin | 22,461 | 1.34× |
| Rheinland-Pfalz | 19,460 | 1.04× |
| Sachsen | 15,613 | 0.85× |
| Schleswig-Holstein | 12,874 | 0.96× |
| Hamburg | 10,256 | 1.21× |
| Brandenburg | 8,945 | 0.77× |
| Thüringen | 6,789 | 0.71× |
| Sachsen-Anhalt | 6,579 | 0.68× |
| Mecklenburg-Vorpommern | 5,330 | 0.74× |
| Saarland | 3,790 | 0.82× |
| Bremen | 3,466 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 15.88× | Travel & Leisure |
| Huck (magazine) | 20× | Internet & Social Media |
| Product design | 1.97× | Business & Career |
| Eco Friendly Living | 4.31× | Home & Garden |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Figure painting (hobby) | 2.66× | Arts & Culture |
| Business English | 1.72× | Business & Career |
| Bounce (film) | 5.84× | Movies & TV |
| Sixx | 1.79× | Movies & TV |
| Home Delivery | 1.51× | Food & Beverages |
| Hoosier | 9.08× | Politics & Society |
| Keeper (password manager) | 2.24× | Technology & Electronics |
| Homesteading | 3.13× | Home & Garden |
| Hückelhoven | 3.96× | Travel & Leisure |
| Esra Erol | 2.69× | Movies & TV |
| Low-carbon emission | 2.9× | Politics & Society |
| Samanyolu Haber | 2.05× | Movies & TV |
| Mülheim | 1.59× | Travel & Leisure |
| Picnic | 1.65× | Kids & Family |
| Information sensitivity | 2.36× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.03 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Pet Ownership | JOY | 1.7 |
| Early Adopter Mentality | POWER | 1.56 |
| Sustainability | BALANCE | 1.52 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 10.1% |
| Canada | 4.2% |
See Oat audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oat have in Germany?
Oat has an estimated audience of 374,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oat fans?
64.6% of Oat fans are female, 35.4% are male, with an average age of 37.4 years.
Which brands do Oat fans like most?
Oat fans show strongest brand affinity for Chalkidiki (15.88×), Huck (magazine) (20×), and Product design (1.97×) over the country average.
Where do Oat fans live in Germany?
Oat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,980), Bayern (reach 72,116), and Baden-Württemberg (reach 56,373). These three regions account for the largest share of the active audience.
What other brands do Oat fans also like?
Beyond Oat itself, the audience over-indexes on Huck (magazine) (20×), Product design (1.97×), Eco Friendly Living (4.31×), and Škoda Kodiaq (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.