Breakfast cereal Audience in Germany
Breakfast cereal has an estimated audience of 234,104 people in Germany. 73.3% are female, 26.7% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Muesli, Mymuesli, Rolled oats, Netto Marken-Discount, Oat.
The average Breakfast cereal fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Muesli, Mymuesli, Rolled oats, with strongest over-indexing on Muesli (33.16× the country average). Demographically, the Breakfast cereal audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Breakfast cereal fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 36.2 |
| Estimated audience size | 234,104 |
Audience persona
The typical Breakfast cereal fan in Germany is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Muesli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,786 | 1.21× |
| Bayern | 38,520 | 1.02× |
| Baden-Württemberg | 32,227 | 1.01× |
| Niedersachsen | 23,048 | 1.01× |
| Hessen | 19,460 | 1.09× |
| Rheinland-Pfalz | 11,132 | 0.95× |
| Sachsen | 10,064 | 0.88× |
| Berlin | 9,838 | 0.94× |
| Schleswig-Holstein | 7,429 | 0.88× |
| Thüringen | 5,757 | 0.97× |
| Brandenburg | 5,462 | 0.75× |
| Hamburg | 5,215 | 0.99× |
| Sachsen-Anhalt | 5,138 | 0.85× |
| Mecklenburg-Vorpommern | 3,455 | 0.77× |
| Saarland | 3,435 | 1.19× |
| Bremen | 2,982 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muesli | 33.16× | Food & Beverages |
| Mymuesli | 19.86× | Food & Beverages |
| Rolled oats | 19.62× | Food & Beverages |
| Netto Marken-Discount | 3.14× | Shopping |
| Oat | 21.22× | Food & Beverages |
| Breakfast | 4.85× | Food & Beverages |
| Sunday Natural | 5.24× | Health |
| Edeka | 2.74× | Shopping |
| Oatmeal | 13.02× | Food & Beverages |
| Deichmann | 2.97× | Shopping |
| Almond milk | 12.7× | Food & Beverages |
| Fruit | 3.5× | Food & Beverages |
| REWE | 2.35× | Shopping |
| Veganism | 2.46× | Food & Beverages |
| Schneekoppe | 19× | Food & Beverages |
| Gala | 2.39× | News |
| Fielmann | 3.38× | Health |
| Kaufland | 2.2× | Shopping |
| Dried fruit | 8.8× | Food & Beverages |
| Tchibo | 2.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.4 |
| Healthy Lifestyle | BALANCE | 2.15 |
| Pet Ownership | JOY | 1.92 |
| Indulgence | JOY | 1.9 |
| Family Orientation | CONSERVATISM | 1.68 |
| DIY Mentality | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| Malaysia | 5.4% |
| United Kingdom | 5.2% |
See Breakfast cereal audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Breakfast cereal have in Germany?
Breakfast cereal has an estimated audience of 234,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breakfast cereal fans?
73.3% of Breakfast cereal fans are female, 26.7% are male, with an average age of 36.2 years.
Which brands do Breakfast cereal fans like most?
Breakfast cereal fans show strongest brand affinity for Muesli (33.16×), Mymuesli (19.86×), and Rolled oats (19.62×) over the country average.
Where do Breakfast cereal fans live in Germany?
Breakfast cereal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,786), Bayern (reach 38,520), and Baden-Württemberg (reach 32,227). These three regions account for the largest share of the active audience.
What other brands do Breakfast cereal fans also like?
Beyond Breakfast cereal itself, the audience over-indexes on Mymuesli (19.86×), Rolled oats (19.62×), Netto Marken-Discount (3.14×), and Oat (21.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breakfast cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.