Rascasse Audience Intelligence

Breakfast cereal Audience in Germany

A data profile of the people who buy, follow and care about Breakfast cereal in Germany — modelled from more than twelve digital signal sources. Breakfast cereal has an estimated audience of 234,104 people in Germany.

#122among Dish in Germany#6938among Topic in Germany#993in Food & Beverages

The average Breakfast cereal fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Muesli, Mymuesli, Sunday Natural, with strongest over-indexing on Muesli (33.16× the country average).

Demographically, the Breakfast cereal audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breakfast cereal fan in Germany is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Muesli.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakfast cereal profile in Germany.

Audience size
234K
in Germany
Gender
73.3%♀
26.7% male
Age
36.2
average years
Country rank
#20523
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast cereal fans

73.3% are female, 26.7% are male, average age 36.2.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Breakfast cereal audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age36.2
Estimated audience size234,104
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Breakfast cereal audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3927%
40-4919%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Breakfast cereal audience comes from Germany.

Worldwide audience distribution share by country for Breakfast cereal
CountryShare
United States36.9%
Malaysia5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast cereal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breakfast cereal fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.15×
02Nordrhein-Westfalen~60K1.11×
03Saarland~3K1.08×
04Hessen~20K1.04×
05Thüringen~6K1.04×
06Hamburg~5K0.99×
07Bayern~40K0.98×
08Sachsen-Anhalt~6K0.98×
09Baden-Württemberg~30K0.97×
10Niedersachsen~20K0.97×
11Rheinland-Pfalz~10K0.97×
12Schleswig-Holstein~8K0.97×
13Mecklenburg-Vorpommern~4K0.97×
14Berlin~10K0.95×
15Brandenburg~7K0.95×
16Sachsen~10K0.93×
Fig. 06

Affinity by region

Affinity by region — Breakfast cereal, Germany
0.93×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breakfast cereal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breakfast cereal audience
#·InterestCategoryAffinity×
01MuesliFood & Beverages33.16×
02SeitenbacherFood & Beverages21.64×
03OatFood & Beverages21.22×
04MymuesliFood & Beverages19.86×
05Rolled oatsFood & Beverages19.62×
06SchneekoppeFood & Beverages19.00×
07OatmealFood & Beverages13.02×
08Almond milkFood & Beverages12.70×
09Dried fruitFood & Beverages8.80×
10Sunday NaturalHealth5.24×
11BreakfastFood & Beverages4.85×
12FruitFood & Beverages3.50×
13FielmannHealth3.38×
14Netto Marken-DiscountShopping3.14×
15DeichmannShopping2.97×
16TchiboShopping2.97×
17EdekaShopping2.74×
18VeganismFood & Beverages2.46×
19REWEShopping2.35×
20KauflandShopping2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breakfast cereal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breakfast cereal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.82×
SpiritualityBALANCE1.81×
MindfulnessBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breakfast cereal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL1.03×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breakfast cereal have in Germany?

Breakfast cereal has an estimated audience of 234,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Breakfast cereal fans?

73.3% of Breakfast cereal fans are female, 26.7% are male, with an average age of 36.2 years.

03

Which brands do Breakfast cereal fans like most?

Breakfast cereal fans show strongest brand affinity for Muesli (33.16×), Mymuesli (19.86×), and Sunday Natural (5.24×) over the country average.

04

Where do Breakfast cereal fans live in Germany?

Breakfast cereal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Breakfast cereal fans also like?

Beyond Breakfast cereal itself, the audience over-indexes on Mymuesli (19.86×), Sunday Natural (5.24×), Rolled oats (19.62×), and Netto Marken-Discount (3.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Breakfast cereal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breakfast cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →