Muesli Audience in Germany
Muesli has an estimated audience of 1,018,412 people in Germany. 81.2% are female, 18.8% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Mymuesli, Breakfast, QVC, Barbie, Ernsting's family.
The average Muesli fan in Germany is 39.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Mymuesli, Breakfast, QVC, with strongest over-indexing on Mymuesli (23.94× the country average). Demographically, the Muesli audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Muesli fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 39.4 |
| Estimated audience size | 1,018,412 |
Audience persona
The typical Muesli fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Mymuesli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 212,965 | 1.3× |
| Nordrhein-Westfalen | 211,664 | 0.95× |
| Hessen | 113,310 | 1.46× |
| Baden-Württemberg | 108,131 | 0.78× |
| Berlin | 103,230 | 2.27× |
| Niedersachsen | 84,264 | 0.85× |
| Rheinland-Pfalz | 53,107 | 1.04× |
| Sachsen | 41,562 | 0.83× |
| Schleswig-Holstein | 28,012 | 0.77× |
| Hamburg | 26,098 | 1.13× |
| Brandenburg | 24,626 | 0.78× |
| Thüringen | 17,600 | 0.68× |
| Sachsen-Anhalt | 16,754 | 0.63× |
| Mecklenburg-Vorpommern | 11,759 | 0.6× |
| Saarland | 10,062 | 0.8× |
| Bremen | 9,729 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mymuesli | 23.94× | Food & Beverages |
| Breakfast | 4.41× | Food & Beverages |
| QVC | 3.48× | Movies & TV |
| Barbie | 2.67× | Movies & TV |
| Ernsting's family | 3.71× | Shopping |
| Gala | 2.33× | News |
| Tchibo | 2.89× | Shopping |
| Thermomix | 3.88× | Home & Garden |
| Harry Potter | 1.61× | Movies & TV |
| Bonprix | 2.82× | Shopping |
| Obi (store) | 1.83× | Shopping |
| Schneekoppe | 14.75× | Food & Beverages |
| reisenthel | 4.43× | Fashion & Accessoires |
| C&A | 2.35× | Shopping |
| Let's Dance (German TV series) | 2.41× | Movies & TV |
| H&M | 1.71× | Shopping |
| REWE | 1.64× | Shopping |
| IKEA | 1.6× | Home & Garden |
| Deichmann | 1.92× | Shopping |
| Street One | 3.15× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Sustainability | BALANCE | 1.64 |
| Creativity | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Sports Activity | POWER | 1.22 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.1% |
| France | 6.6% |
| India | 4.6% |
See Muesli audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Muesli have in Germany?
Muesli has an estimated audience of 1,018,412 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Muesli fans?
81.2% of Muesli fans are female, 18.8% are male, with an average age of 39.4 years.
Which brands do Muesli fans like most?
Muesli fans show strongest brand affinity for Mymuesli (23.94×), Breakfast (4.41×), and QVC (3.48×) over the country average.
Where do Muesli fans live in Germany?
Muesli fans in Germany are most concentrated in Bayern (reach 212,965), Nordrhein-Westfalen (reach 211,664), and Hessen (reach 113,310). These three regions account for the largest share of the active audience.
What other brands do Muesli fans also like?
Beyond Muesli itself, the audience over-indexes on Breakfast (4.41×), QVC (3.48×), Barbie (2.67×), and Ernsting's family (3.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muesli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.