Schneekoppe Audience in Germany
Schneekoppe has an estimated audience of 258,279 people in Germany. 64.8% are female, 35.2% are male, average age 38.9. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Goes, Picnic, Home Office, Progressive rock.
The average Schneekoppe fan in Germany is 38.9 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Goes, Picnic, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Schneekoppe audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Schneekoppe fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 38.9 |
| Estimated audience size | 258,279 |
Audience persona
The typical Schneekoppe fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 41,417 | 3.27× |
| Nordrhein-Westfalen | 35,457 | 0.63× |
| Bayern | 29,397 | 0.71× |
| Baden-Württemberg | 18,730 | 0.53× |
| Niedersachsen | 18,212 | 0.73× |
| Brandenburg | 14,642 | 1.83× |
| Berlin | 14,473 | 1.25× |
| Hessen | 13,831 | 0.7× |
| Thüringen | 8,752 | 1.33× |
| Sachsen-Anhalt | 8,336 | 1.25× |
| Rheinland-Pfalz | 6,748 | 0.52× |
| Schleswig-Holstein | 5,767 | 0.62× |
| Mecklenburg-Vorpommern | 5,494 | 1.11× |
| Hamburg | 3,932 | 0.67× |
| Saarland | 1,118 | 0.35× |
| Bremen | 1,099 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Goes | 1.56× | Travel & Leisure |
| Picnic | 5.16× | Kids & Family |
| Home Office | 1.62× | Business & Career |
| Progressive rock | 2.06× | Music & Radio |
| Figure painting (hobby) | 2.62× | Arts & Culture |
| Home Delivery | 1.66× | Food & Beverages |
| Esra Erol | 3.12× | Movies & TV |
| Preacher (comics) | 3.43× | Literature |
| Hückelhoven | 3.77× | Travel & Leisure |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Oktay Kaynarca | 3.03× | Movies & TV |
| Hostelworld | 2.49× | Travel & Leisure |
| Ho, Ghana | 1.66× | Travel & Leisure |
| Google Home | 2.1× | Technology & Electronics |
| Samanyolu Haber | 1.54× | Movies & TV |
| Jaguar F-Pace | 2.21× | Cars & Mobility |
| Headhunters (film) | 1.62× | Movies & TV |
| Huck (magazine) | 3.29× | Internet & Social Media |
| Information sensitivity | 1.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| Sustainability | BALANCE | 1.38 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Creativity | OPEN | 1.24 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.1% |
| Poland | 8.1% |
| Austria | 3.5% |
See Schneekoppe audiences in other countries
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Frequently asked questions
How many fans does Schneekoppe have in Germany?
Schneekoppe has an estimated audience of 258,279 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Schneekoppe fans?
64.8% of Schneekoppe fans are female, 35.2% are male, with an average age of 38.9 years.
Which brands do Schneekoppe fans like most?
Schneekoppe fans show strongest brand affinity for Rossmann (1.6×), Goes (1.56×), and Picnic (5.16×) over the country average.
Where do Schneekoppe fans live in Germany?
Schneekoppe fans in Germany are most concentrated in Sachsen (reach 41,417), Nordrhein-Westfalen (reach 35,457), and Bayern (reach 29,397). These three regions account for the largest share of the active audience.
What other brands do Schneekoppe fans also like?
Beyond Schneekoppe itself, the audience over-indexes on Goes (1.56×), Picnic (5.16×), Home Office (1.62×), and Progressive rock (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schneekoppe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.