Oatmeal Audience in Germany
A data profile of the people who buy, follow and care about Oatmeal in Germany — modelled from more than twelve digital signal sources. Oatmeal has an estimated audience of 792,610 people in Germany.
The average Oatmeal fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Porridge, Avena, Bella Italia, with strongest over-indexing on Porridge (136.13× the country average).
Demographically, the Oatmeal audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oatmeal fan in Germany is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Porridge.
At a glance
The key figures that characterise the Oatmeal profile in Germany.
Search interest · 12-month trend
Demographics of Oatmeal fans
74.0% are female, 26.0% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 38.8 |
| Estimated audience size | 792,610 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Oatmeal audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.8% |
| Taiwan | 11.4% |
| Germany | 6.7% |
Geography
Where the Oatmeal audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 1.39× | |
| 02 | Berlin | ~50K | 1.28× | |
| 03 | Hamburg | ~20K | 1.19× | |
| 04 | Bayern | ~100K | 1.16× | |
| 05 | Bremen | ~7K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.07× | |
| 07 | Baden-Württemberg | ~100K | 1.07× | |
| 08 | Rheinland-Pfalz | ~40K | 1.06× | |
| 09 | Schleswig-Holstein | ~30K | 0.96× | |
| 10 | Niedersachsen | ~70K | 0.94× | |
| 11 | Saarland | ~9K | 0.91× | |
| 12 | Sachsen | ~30K | 0.86× | |
| 13 | Brandenburg | ~20K | 0.80× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.80× | |
| 15 | Thüringen | ~20K | 0.79× | |
| 16 | Sachsen-Anhalt | ~20K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Oatmeal audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porridge | Food & Beverages | 136.13× | ||
| 02 | Special K | Food & Beverages | 46.36× | ||
| 03 | Avena | Fashion & Accessoires | 37.76× | ||
| 04 | Voo Store | Shopping | 20.00× | ||
| 05 | Neil Gaiman | Literature | 15.55× | ||
| 06 | Bella Italia | Food & Beverages | 13.43× | ||
| 07 | Breakfast cereal | Food & Beverages | 13.02× | ||
| 08 | Rolled oats | Food & Beverages | 11.86× | ||
| 09 | Ankerkraut | Food & Beverages | 8.81× | ||
| 10 | Muesli | Food & Beverages | 7.20× | ||
| 11 | Mymuesli | Food & Beverages | 7.18× | ||
| 12 | Pancake | Food & Beverages | 6.66× | ||
| 13 | Christoph Waltz | Movies & TV | 5.99× | ||
| 14 | Netto Marken-Discount | Shopping | 2.08× | ||
| 15 | Tchibo | Shopping | 2.05× | ||
| 16 | Tagesschau | Movies & TV | 1.98× | ||
| 17 | Family | Kids & Family | 1.60× | ||
| 18 | Edeka | Shopping | 1.58× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Nature | Home & Garden | 1.52× |
Personality of the Oatmeal audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.62× | |
| Indulgence | JOY | 1.45× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.80× | |
| Career Orientation | POWER | 0.91× |
Frequently asked questions
How many fans does Oatmeal have in Germany?
Oatmeal has an estimated audience of 792,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oatmeal fans?
74.0% of Oatmeal fans are female, 26.0% are male, with an average age of 38.8 years.
Which brands do Oatmeal fans like most?
Oatmeal fans show strongest brand affinity for Porridge (136.13×), Avena (37.76×), and Bella Italia (13.43×) over the country average.
Where do Oatmeal fans live in Germany?
Oatmeal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Oatmeal fans also like?
Beyond Oatmeal itself, the audience over-indexes on Avena (37.76×), Bella Italia (13.43×), Voo Store (20×), and Tagesschau (1.98×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Oatmeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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