Oatmeal Audience in Germany
Oatmeal has an estimated audience of 792,610 people in Germany. 74.0% are female, 26.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picnic, Rossmann, Goes, Home Office, Mothercare.
The average Oatmeal fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picnic, Rossmann, Goes, with strongest over-indexing on Picnic (39.58× the country average). Demographically, the Oatmeal audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Oatmeal fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 38.8 |
| Estimated audience size | 792,610 |
Audience persona
The typical Oatmeal fan in Germany is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,337 | 1.11× |
| Bayern | 152,458 | 1.2× |
| Baden-Württemberg | 119,175 | 1.1× |
| Hessen | 86,514 | 1.43× |
| Niedersachsen | 74,088 | 0.96× |
| Berlin | 47,484 | 1.34× |
| Rheinland-Pfalz | 41,140 | 1.04× |
| Sachsen | 33,007 | 0.85× |
| Schleswig-Holstein | 27,216 | 0.96× |
| Hamburg | 21,683 | 1.21× |
| Brandenburg | 18,910 | 0.77× |
| Thüringen | 14,352 | 0.71× |
| Sachsen-Anhalt | 13,908 | 0.68× |
| Mecklenburg-Vorpommern | 11,268 | 0.74× |
| Saarland | 8,012 | 0.82× |
| Bremen | 7,328 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 39.58× | Kids & Family |
| Rossmann | 1.88× | Shopping |
| Goes | 1.76× | Travel & Leisure |
| Home Office | 1.89× | Business & Career |
| Mothercare | 1.82× | Kids & Family |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Keeper (password manager) | 3.21× | Technology & Electronics |
| Esra Erol | 3.78× | Movies & TV |
| The Hollies (Official) | 4.13× | Music & Radio |
| Ho, Ghana | 2.63× | Travel & Leisure |
| Samanyolu Haber | 2.52× | Movies & TV |
| Corfu (regional unit) | 1.52× | Travel & Leisure |
| Fatteh | 4.94× | Food & Beverages |
| Brunello Cucinelli | 2.13× | Fashion & Accessoires |
| Eco Friendly Living | 1.67× | Home & Garden |
| Zagreb | 1.73× | Travel & Leisure |
| The Nice Guys | 2.31× | Movies & TV |
| Volvo V60 | 1.96× | Cars & Mobility |
| Ipekyol | 1.62× | Shopping |
| Opposition (politics) | 2.28× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Taiwan | 11.4% |
| Germany | 6.7% |
See Oatmeal audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Oatmeal have in Germany?
Oatmeal has an estimated audience of 792,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oatmeal fans?
74.0% of Oatmeal fans are female, 26.0% are male, with an average age of 38.8 years.
Which brands do Oatmeal fans like most?
Oatmeal fans show strongest brand affinity for Picnic (39.58×), Rossmann (1.88×), and Goes (1.76×) over the country average.
Where do Oatmeal fans live in Germany?
Oatmeal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,337), Bayern (reach 152,458), and Baden-Württemberg (reach 119,175). These three regions account for the largest share of the active audience.
What other brands do Oatmeal fans also like?
Beyond Oatmeal itself, the audience over-indexes on Rossmann (1.88×), Goes (1.76×), Home Office (1.89×), and Mothercare (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oatmeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.