Rascasse Audience Intelligence

Oatmeal Audience in United States

A data profile of the people who buy, follow and care about Oatmeal in United States — modelled from more than twelve digital signal sources. Oatmeal has an estimated audience of 3,886,161 people in United States.

#57among Dish in United States#4384among Topic in United States#530in Food & Beverages

The average Oatmeal fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IHOP, Chocolate brownie, Breakfast, with strongest over-indexing on IHOP (3.41× the country average).

Demographically, the Oatmeal audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oatmeal fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for IHOP.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oatmeal profile in United States.

Audience size
3.9M
in United States
Gender
71.7%♀
28.3% male
Age
42.1
average years
Country rank
#8227
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oatmeal fans

71.7% are female, 28.3% are male, average age 42.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Oatmeal audience in United States
MetricValue
Female71.7%
Male28.3%
Average age42.1
Estimated audience size3,886,161
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Oatmeal audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Oatmeal audience comes from United States.

Worldwide audience distribution share by country for Oatmeal
CountryShare
United States32.8%
Taiwan11.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oatmeal audience in United States is strongest.

Fig. 05

Top regions by affinity

Oatmeal fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.39×
02California~600K1.30×
03New York~300K1.29×
04New Jersey~100K1.21×
05Maryland~80K1.18×
06Texas~400K1.17×
07Massachusetts~90K1.17×
08Washington~90K1.14×
09Hawaii~20K1.13×
10Florida~300K1.12×
11Georgia~100K1.11×
12Virginia~100K1.10×
13Illinois~100K1.09×
14Minnesota~60K1.09×
15Connecticut~40K1.09×
16North Carolina~100K1.04×
17Arizona~80K1.04×
18Louisiana~50K1.04×
19Oregon~50K1.04×
20Washington, District of Columbia~10K1.03×
21Oklahoma~40K1.02×
22Pennsylvania~100K1.00×
23Tennessee~80K0.99×
24New Mexico~20K0.99×
25Delaware~10K0.99×
26Alaska~8K0.99×
27Michigan~100K0.98×
28North Dakota~8K0.98×
29Mississippi~30K0.97×
30Alabama~50K0.96×
31Rhode Island~10K0.95×
32Indiana~70K0.94×
33Kentucky~50K0.94×
34Nebraska~20K0.94×
35South Carolina~50K0.93×
36Utah~30K0.92×
37Arkansas~30K0.92×
38Kansas~30K0.92×
39Ohio~100K0.91×
40Missouri~60K0.89×
41Colorado~50K0.89×
42Wisconsin~50K0.89×
43Idaho~20K0.89×
44Maine~10K0.89×
45South Dakota~8K0.88×
46Vermont~6K0.88×
47Iowa~30K0.87×
48New Hampshire~10K0.84×
49Montana~9K0.80×
50West Virginia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Oatmeal, United States
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oatmeal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oatmeal audience
#·InterestCategoryAffinity×
01PorridgeFood & Beverages19.58×
02Chocolate brownieFood & Beverages4.97×
03IHOPFood & Beverages3.41×
04Paleolithic dietHealth3.25×
05Sugar substituteFood & Beverages3.24×
06SmoothieFood & Beverages3.16×
07Microwave ovenHome & Garden2.75×
08Sustainable energyHome & Garden2.57×
09Public transportCars & Mobility2.28×
10BreakfastFood & Beverages2.23×
11Organic foodFood & Beverages1.98×
12PharmacyBusiness & Career1.96×
13Discount storesShopping1.85×
14Snack foodFood & Beverages1.83×
15BakeryFood & Beverages1.78×
16GeneticsKids & Family1.74×
17SupermarketShopping1.73×
18Trader Joe'sShopping1.68×
19LunchFood & Beverages1.66×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oatmeal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oatmeal audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.52×
Convenience OrientationPREMIUM1.49×
SustainabilityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oatmeal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
ExtroversionTHRILL0.80×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oatmeal have in United States?

Oatmeal has an estimated audience of 3,886,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oatmeal fans?

71.7% of Oatmeal fans are female, 28.3% are male, with an average age of 42.1 years.

03

Which brands do Oatmeal fans like most?

Oatmeal fans show strongest brand affinity for IHOP (3.41×), Chocolate brownie (4.97×), and Breakfast (2.23×) over the country average.

04

Where do Oatmeal fans live in United States?

Oatmeal fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Oatmeal fans also like?

Beyond Oatmeal itself, the audience over-indexes on Chocolate brownie (4.97×), Breakfast (2.23×), Organic food (1.98×), and Microwave oven (2.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oatmeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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