Oatmeal Audience in United States

Oatmeal has an estimated audience of 3,886,161 people in United States. 71.7% are female, 28.3% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Oatmeal fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Oatmeal audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Oatmeal fans

Demographic split for Oatmeal audience in United States
MetricValue
Female71.7%
Male28.3%
Average age42.1
Estimated audience size3,886,161

Audience persona

The typical Oatmeal fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Oatmeal in United States
RegionReachAffinity
California597,8001.4×
Texas390,7021.17×
Florida321,1811.22×
New York295,8651.36×
Illinois147,9211.14×
Georgia132,9321.11×
Pennsylvania131,1471×
New Jersey120,7801.22×
North Carolina120,3631.03×
Ohio110,7430.93×
Michigan103,6681.02×
Virginia102,7311.09×
Massachusetts92,5461.21×
Washington91,6691.18×
Arizona85,0381.07×
Maryland80,7151.21×
Tennessee80,6781.03×
Indiana66,0860.93×
Nevada62,1301.65×
Minnesota60,1591.08×
Colorado55,4770.91×
Missouri53,8430.86×
South Carolina52,3240.89×
Wisconsin51,9430.89×
Alabama51,9040.96×
Louisiana51,1131.02×
Oregon48,0651.08×
Connecticut43,9041.13×
Kentucky43,5090.89×
Oklahoma40,8640.95×
Utah32,6240.94×
Mississippi30,4210.95×
Arkansas28,7360.9×
Kansas27,4340.9×
Iowa26,8810.84×
New Mexico19,3550.99×
Hawaii18,2481.09×
Nebraska17,2220.88×
Idaho16,8170.86×
Washington, District of Columbia12,5461.07×
New Hampshire12,3490.81×
West Virginia12,1940.67×
Maine12,0610.87×
Rhode Island10,9120.88×
Delaware10,0640.94×
Montana8,1390.75×
Alaska7,4100.89×
North Dakota6,9860.88×
South Dakota6,9800.78×
Vermont5,5440.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oatmeal audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.57×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Kia Sportage21.72×Cars & Mobility
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oatmeal audience
TraitClusterScore
Family OrientationCONSERVATISM1.3
SustainabilityBALANCE1.29
Price SensitivityPREMIUM1.29
Healthy LifestyleBALANCE1.26
Design AffinityPREMIUM1.2
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Oatmeal
CountryShare
United States32.9%
Taiwan11.4%
Germany6.7%

See Oatmeal audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Oatmeal have in United States?

Oatmeal has an estimated audience of 3,886,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Oatmeal fans?

71.7% of Oatmeal fans are female, 28.3% are male, with an average age of 42.1 years.

Which brands do Oatmeal fans like most?

Oatmeal fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Oatmeal fans live in United States?

Oatmeal fans in United States are most concentrated in California (reach 597,800), Texas (reach 390,702), and Florida (reach 321,181). These three regions account for the largest share of the active audience.

What other brands do Oatmeal fans also like?

Beyond Oatmeal itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oatmeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.