Breakfast cereal Audience in United States
Breakfast cereal has an estimated audience of 3,335,025 people in United States. 66.1% are female, 33.9% are male, average age 38.6. Top regions: California, Texas, Florida.
The average Breakfast cereal fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Breakfast cereal audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Breakfast cereal fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 38.6 |
| Estimated audience size | 3,335,025 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 301,911 | 0.82× |
| Texas | 254,447 | 0.89× |
| Florida | 186,338 | 0.83× |
| New York | 171,641 | 0.92× |
| Pennsylvania | 124,201 | 1.11× |
| Illinois | 114,441 | 1.03× |
| Ohio | 107,057 | 1.04× |
| North Carolina | 101,406 | 1.01× |
| Georgia | 95,996 | 0.93× |
| Missouri | 92,051 | 1.71× |
| Michigan | 91,729 | 1.05× |
| Arizona | 89,370 | 1.31× |
| Virginia | 78,588 | 0.97× |
| New Jersey | 70,983 | 0.84× |
| Alabama | 67,479 | 1.45× |
| Tennessee | 67,128 | 1× |
| Indiana | 65,722 | 1.08× |
| Washington | 61,661 | 0.92× |
| Minnesota | 56,849 | 1.19× |
| Massachusetts | 56,690 | 0.86× |
| Maryland | 52,569 | 0.92× |
| Wisconsin | 52,463 | 1.05× |
| Colorado | 49,708 | 0.95× |
| Kansas | 46,333 | 1.76× |
| South Carolina | 46,089 | 0.92× |
| Kentucky | 42,855 | 1.02× |
| Oklahoma | 41,457 | 1.12× |
| Louisiana | 39,833 | 0.93× |
| Oregon | 37,157 | 0.97× |
| Iowa | 33,673 | 1.23× |
| Connecticut | 30,708 | 0.92× |
| Utah | 29,926 | 1× |
| Nevada | 28,228 | 0.88× |
| Arkansas | 27,753 | 1.01× |
| Mississippi | 23,859 | 0.87× |
| Nebraska | 22,066 | 1.32× |
| Idaho | 17,142 | 1.02× |
| New Mexico | 15,582 | 0.93× |
| West Virginia | 14,595 | 0.94× |
| New Hampshire | 12,493 | 0.95× |
| Maine | 10,253 | 0.86× |
| Hawaii | 10,000 | 0.7× |
| Delaware | 8,986 | 0.98× |
| Rhode Island | 8,568 | 0.81× |
| Montana | 8,136 | 0.88× |
| South Dakota | 7,909 | 1.03× |
| North Dakota | 6,871 | 1× |
| Washington, District of Columbia | 6,561 | 0.65× |
| Alaska | 6,505 | 0.91× |
| Vermont | 4,436 | 0.76× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.73 |
| Convenience Orientation | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.48 |
| Price Sensitivity | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.21 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| Malaysia | 5.4% |
| United Kingdom | 5.2% |
See Breakfast cereal audiences in other countries
More Dish audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Breakfast cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.