Rascasse Audience Intelligence

Breakfast cereal Audience in United States

A data profile of the people who buy, follow and care about Breakfast cereal in United States — modelled from more than twelve digital signal sources. Breakfast cereal has an estimated audience of 3,335,025 people in United States.

#66among Dish in United States#4808among Topic in United States#608in Food & Beverages

The average Breakfast cereal fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakfast cereal profile in United States.

Audience size
3.3M
in United States
Gender
66.1%♀
33.9% male
Age
38.6
average years
Country rank
#9406
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast cereal fans

66.1% are female, 33.9% are male, average age 38.6.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Breakfast cereal audience in United States
MetricValue
Female66.1%
Male33.9%
Average age38.6
Estimated audience size3,335,025
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Breakfast cereal audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4919%
50+18%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Breakfast cereal audience comes from United States.

Worldwide audience distribution share by country for Breakfast cereal
CountryShare
United States36.9%
Malaysia5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast cereal audience in United States is strongest.

Fig. 05

Top regions by affinity

Breakfast cereal fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~40K1.38×
02Missouri~70K1.35×
03Alabama~60K1.23×
04Iowa~30K1.17×
05Nebraska~20K1.17×
06Minnesota~50K1.13×
07Arizona~80K1.12×
08Utah~30K1.10×
09Arkansas~30K1.09×
10Kentucky~50K1.08×
11Indiana~60K1.06×
12Michigan~90K1.05×
13Wisconsin~50K1.05×
14Oklahoma~40K1.05×
15South Dakota~8K1.05×
16North Dakota~7K1.05×
17North Carolina~100K1.04×
18Pennsylvania~100K1.03×
19Illinois~100K1.02×
20Mississippi~30K1.02×
21Ohio~100K1.00×
22Louisiana~40K1.00×
23Idaho~20K1.00×
24Tennessee~70K0.99×
25Oregon~40K0.99×
26Connecticut~30K0.99×
27Delaware~9K0.99×
28Texas~300K0.98×
29West Virginia~20K0.98×
30New Hampshire~10K0.98×
31Georgia~100K0.97×
32Virginia~80K0.97×
33Maryland~60K0.97×
34Alaska~7K0.97×
35Washington~60K0.95×
36South Carolina~50K0.95×
37Montana~9K0.95×
38Colorado~50K0.94×
39New Mexico~20K0.94×
40Maine~10K0.94×
41New Jersey~80K0.93×
42California~300K0.92×
43Massachusetts~60K0.92×
44New York~200K0.91×
45Rhode Island~10K0.91×
46Vermont~5K0.91×
47Nevada~30K0.89×
48Hawaii~10K0.87×
49Florida~200K0.84×
50Washington, District of Columbia~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Breakfast cereal, United States
0.82×1.00×1.38×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Breakfast cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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