Rascasse Audience Intelligence

Dried fruit Audience in Germany

A data profile of the people who buy, follow and care about Dried fruit in Germany — modelled from more than twelve digital signal sources. Dried fruit has an estimated audience of 1,045,088 people in Germany.

#27among Dish in Germany#3059among Topic in Germany#300in Food & Beverages

The average Dried fruit fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include spicy food, Rolled oats, Nut (fruit), with strongest over-indexing on spicy food (15.52× the country average).

Demographically, the Dried fruit audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dried fruit fan in Germany is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for spicy food.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dried fruit profile in Germany.

Audience size
1M
in Germany
Gender
73.4%♀
26.6% male
Age
42.8
average years
Country rank
#6271
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dried fruit fans

73.4% are female, 26.6% are male, average age 42.8.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Dried fruit audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age42.8
Estimated audience size1,045,088
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Dried fruit audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Dried fruit audience comes from Germany.

Worldwide audience distribution share by country for Dried fruit
CountryShare
United States18.9%
Taiwan6.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dried fruit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dried fruit fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.27×
02Saarland~20K1.24×
03Sachsen~60K1.17×
04Brandenburg~40K1.16×
05Sachsen-Anhalt~30K1.16×
06Thüringen~30K1.10×
07Niedersachsen~100K1.07×
08Rheinland-Pfalz~50K1.03×
09Mecklenburg-Vorpommern~20K1.01×
10Hessen~80K0.95×
11Schleswig-Holstein~40K0.95×
12Bayern~100K0.87×
13Bremen~8K0.85×
14Hamburg~20K0.84×
15Baden-Württemberg~100K0.81×
16Berlin~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Dried fruit, Germany
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dried fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dried fruit audience
#·InterestCategoryAffinity×
01Rolled oatsFood & Beverages26.72×
02Biscuit (bread)Food & Beverages26.29×
03Alan TuringPolitics & Society23.95×
04The Prestige (film)Movies & TV19.88×
05Sports DirectFashion & Accessoires19.55×
06MymuesliFood & Beverages17.16×
07Almond milkFood & Beverages17.10×
08spicy foodFood & Beverages15.52×
09Nut (fruit)Food & Beverages10.17×
10CerealFood & Beverages7.36×
11MilkFood & Beverages4.54×
12Ernsting's familyShopping4.35×
13FruitFood & Beverages3.82×
14TchiboShopping3.10×
15QVCMovies & TV3.10×
16CakeFood & Beverages2.79×
17REWEShopping1.96×
18Discount storesShopping1.85×
19ClothingFashion & Accessoires1.54×
20ShoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dried fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dried fruit audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.90×
Price SensitivityPREMIUM1.75×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dried fruit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Early Adopter MentalityPOWER0.88×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dried fruit have in Germany?

Dried fruit has an estimated audience of 1,045,088 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dried fruit fans?

73.4% of Dried fruit fans are female, 26.6% are male, with an average age of 42.8 years.

03

Which brands do Dried fruit fans like most?

Dried fruit fans show strongest brand affinity for spicy food (15.52×), Rolled oats (26.72×), and Nut (fruit) (10.17×) over the country average.

04

Where do Dried fruit fans live in Germany?

Dried fruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dried fruit fans also like?

Beyond Dried fruit itself, the audience over-indexes on Rolled oats (26.72×), Nut (fruit) (10.17×), Mymuesli (17.16×), and Almond milk (17.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Dried fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dried fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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