Dried fruit Audience in Germany

Dried fruit has an estimated audience of 1,045,088 people in Germany. 73.4% are female, 26.6% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: spicy food, Rolled oats, Nut (fruit), Mymuesli, Almond milk.
The average Dried fruit fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include spicy food, Rolled oats, Nut (fruit), with strongest over-indexing on spicy food (15.52× the country average). Demographically, the Dried fruit audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Dried fruit fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 42.8 |
| Estimated audience size | 1,045,088 |
Audience persona
The typical Dried fruit fan in Germany is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for spicy food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 298,120 | 1.3× |
| Bayern | 131,686 | 0.78× |
| Baden-Württemberg | 106,401 | 0.75× |
| Niedersachsen | 105,742 | 1.04× |
| Hessen | 69,047 | 0.87× |
| Sachsen | 66,756 | 1.3× |
| Rheinland-Pfalz | 49,865 | 0.95× |
| Brandenburg | 40,665 | 1.25× |
| Berlin | 37,390 | 0.8× |
| Sachsen-Anhalt | 33,725 | 1.25× |
| Thüringen | 32,113 | 1.21× |
| Schleswig-Holstein | 30,190 | 0.8× |
| Mecklenburg-Vorpommern | 20,642 | 1.03× |
| Hamburg | 16,702 | 0.71× |
| Saarland | 16,176 | 1.26× |
| Bremen | 6,168 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| spicy food | 15.52× | Food & Beverages |
| Rolled oats | 26.72× | Food & Beverages |
| Nut (fruit) | 10.17× | Food & Beverages |
| Mymuesli | 17.16× | Food & Beverages |
| Almond milk | 17.1× | Food & Beverages |
| Alan Turing | 23.95× | Politics & Society |
| The Prestige (film) | 19.88× | Movies & TV |
| Fruit | 3.82× | Food & Beverages |
| Ernsting's family | 4.35× | Shopping |
| Cereal | 7.36× | Food & Beverages |
| Milk | 4.54× | Food & Beverages |
| Biscuit (bread) | 26.29× | Food & Beverages |
| Tchibo | 3.1× | Shopping |
| Sports Direct | 19.55× | Fashion & Accessoires |
| Shopping | 1.51× | Shopping |
| Discount stores | 1.85× | Shopping |
| Clothing | 1.54× | Fashion & Accessoires |
| Cake | 2.79× | Food & Beverages |
| QVC | 3.1× | Movies & TV |
| REWE | 1.96× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.83 |
| Healthy Lifestyle | BALANCE | 2.53 |
| Design Affinity | PREMIUM | 1.91 |
| Travelling | THRILL | 1.86 |
| Indulgence | JOY | 1.84 |
| Urban Lifestyle | OPEN | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Taiwan | 6.9% |
| Italy | 4.6% |
See Dried fruit audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Dried fruit have in Germany?
Dried fruit has an estimated audience of 1,045,088 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dried fruit fans?
73.4% of Dried fruit fans are female, 26.6% are male, with an average age of 42.8 years.
Which brands do Dried fruit fans like most?
Dried fruit fans show strongest brand affinity for spicy food (15.52×), Rolled oats (26.72×), and Nut (fruit) (10.17×) over the country average.
Where do Dried fruit fans live in Germany?
Dried fruit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 298,120), Bayern (reach 131,686), and Baden-Württemberg (reach 106,401). These three regions account for the largest share of the active audience.
What other brands do Dried fruit fans also like?
Beyond Dried fruit itself, the audience over-indexes on Rolled oats (26.72×), Nut (fruit) (10.17×), Mymuesli (17.16×), and Almond milk (17.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dried fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.