Rascasse Audience Intelligence

Nut (fruit) Audience in Germany

A data profile of the people who buy, follow and care about Nut (fruit) in Germany — modelled from more than twelve digital signal sources. Nut (fruit) has an estimated audience of 2,792,186 people in Germany.

#7among Sweet in Germany#1406among Topic in Germany#118in Food & Beverages

The average Nut (fruit) fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ginseng, Rolled oats, Dried fruit, with strongest over-indexing on Ginseng (25.67× the country average).

Demographically, the Nut (fruit) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nut (fruit) fan in Germany is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Ginseng.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nut (fruit) profile in Germany.

Audience size
2.8M
in Germany
Gender
69.2%♀
30.8% male
Age
41.7
average years
Country rank
#2325
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nut (fruit) fans

69.2% are female, 30.8% are male, average age 41.7.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Nut (fruit) audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age41.7
Estimated audience size2,792,186
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Nut (fruit) audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4927%
50+20%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Nut (fruit) audience comes from Germany.

Worldwide audience distribution share by country for Nut (fruit)
CountryShare
United States27.9%
United Kingdom6.0%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nut (fruit) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nut (fruit) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K3.00×
02Hessen~200K1.09×
03Bayern~500K1.08×
04Berlin~100K1.02×
05Bremen~20K1.02×
06Nordrhein-Westfalen~600K0.94×
07Baden-Württemberg~400K0.94×
08Rheinland-Pfalz~100K0.91×
09Schleswig-Holstein~90K0.91×
10Saarland~30K0.88×
11Niedersachsen~200K0.84×
12Thüringen~60K0.81×
13Brandenburg~70K0.80×
14Sachsen~100K0.79×
15Mecklenburg-Vorpommern~40K0.78×
16Sachsen-Anhalt~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Nut (fruit), Germany
0.77×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nut (fruit) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nut (fruit) audience
#·InterestCategoryAffinity×
01Tomato juiceFood & Beverages28.56×
02LysolHome & Garden27.14×
03GinsengHealth25.67×
04Rolled oatsFood & Beverages15.55×
05Dried fruitFood & Beverages10.17×
06Plant-based dietHealth6.11×
07Chocolate brownieFood & Beverages3.95×
08CupcakeFood & Beverages3.35×
09PastryFood & Beverages2.84×
10NatureHome & Garden2.15×
11Müller (company)Food & Beverages2.07×
12VacationsTravel & Leisure1.92×
13DeichmannShopping1.90×
14Fast foodFood & Beverages1.90×
15Netto Marken-DiscountShopping1.81×
16Do it yourself (DIY)Home & Garden1.63×
17TagesschauMovies & TV1.60×
18REWEShopping1.58×
19FamilyKids & Family1.57×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nut (fruit) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nut (fruit) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
IndulgenceJOY1.51×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nut (fruit) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
Social Media UsageJOY0.96×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nut (fruit) have in Germany?

Nut (fruit) has an estimated audience of 2,792,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nut (fruit) fans?

69.2% of Nut (fruit) fans are female, 30.8% are male, with an average age of 41.7 years.

03

Which brands do Nut (fruit) fans like most?

Nut (fruit) fans show strongest brand affinity for Ginseng (25.67×), Rolled oats (15.55×), and Dried fruit (10.17×) over the country average.

04

Where do Nut (fruit) fans live in Germany?

Nut (fruit) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nut (fruit) fans also like?

Beyond Nut (fruit) itself, the audience over-indexes on Rolled oats (15.55×), Dried fruit (10.17×), Nature (2.15×), and Müller (company) (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Nut (fruit) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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