Nut (fruit) Audience in Germany
Nut (fruit) has an estimated audience of 2,792,186 people in Germany. 69.2% are female, 30.8% are male, average age 41.7. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Škoda Kodiaq, Stradivarius.
Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (2.21× the country average). Demographically, the Nut (fruit) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Nut (fruit) fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.7 |
| Estimated audience size | 2,792,186 |
Audience persona
The typical Nut (fruit) fan in Germany is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.21× | Shopping |
| Gil Ofarim | 2.18× | Music & Radio |
| Home Office | 1.89× | Business & Career |
| Škoda Kodiaq | 2.44× | Cars & Mobility |
| Stradivarius | 1.72× | Shopping |
| Collectable | 1.68× | Kids & Family |
| Mothercare | 1.78× | Kids & Family |
| Sixx | 2.74× | Movies & TV |
| Este, Veneto | 2.16× | Travel & Leisure |
| Video izle | 2.85× | |
| Snow White (Fables) | 1.87× | Literature |
| Picnic | 3.02× | Kids & Family |
| Esra Erol | 3.84× | Movies & TV |
| Bank account | 2.01× | Business & Career |
| Home Delivery | 1.91× | Food & Beverages |
| Cachorro | 2.38× | Pets & Animals |
| Keeper (password manager) | 2.44× | Technology & Electronics |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| EVO Fitness | 4.79× | Sports |
| Volvo V60 | 2.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.84 |
| Indulgence | JOY | 1.73 |
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.67 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 6.0% |
| India | 3.4% |
See Nut (fruit) audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.