Nut (fruit) Audience in Germany

Nut (fruit) has an estimated audience of 2,792,186 people in Germany. 69.2% are female, 30.8% are male, average age 41.7. Top brand affinities: Tagesschau, Do it yourself (DIY), Dried fruit, Spiegel Online, Satire.

Top brand affinities include Tagesschau, Do it yourself (DIY), Dried fruit, with strongest over-indexing on Tagesschau (2.48× the country average). Demographically, the Nut (fruit) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Nut (fruit) fans

Demographic split for Nut (fruit) audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age41.7
Estimated audience size2,792,186

Audience persona

The typical Nut (fruit) fan in Germany is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nut (fruit) audience
BrandAffinityCategory
Tagesschau2.48×Movies & TV
Do it yourself (DIY)2.38×Home & Garden
Dried fruit9.76×Food & Beverages
Spiegel Online2.21×News
Satire4.41×Literature
Rolled oats13.6×Food & Beverages
Pets1.53×Pets & Animals
Local food2.76×Food & Beverages
IKEA1.78×Home & Garden
Fast food2.37×Food & Beverages
Family1.65×Kids & Family
Deichmann2.08×Shopping
Hygiene2.64×Beauty & Wellness
German television comedy4.39×Movies & TV
REWE1.65×Shopping
Shellfish8.42×Food & Beverages
Airbnb1.82×Travel & Leisure
Rossmann1.87×Shopping
Vacation rental3.18×Travel & Leisure
Vacations2.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nut (fruit) audience
TraitClusterScore
DIY MentalityTHRILL1.84
IndulgenceJOY1.73
Design AffinityPREMIUM1.7
SustainabilityBALANCE1.67
Healthy LifestyleBALANCE1.66
Sports ActivityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Nut (fruit)
CountryShare
United States27.9%
United Kingdom6.0%
India3.4%

See Nut (fruit) audiences in other countries

More Sweet audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.