A data profile of the people who buy, follow and care about Nut (fruit) in India — modelled from more than twelve digital signal sources. Nut (fruit) has an estimated audience of 3,112,976 people in India.
Nut (fruit) has an estimated audience of 3,112,976 people in India. 35.5% are female, 64.5% are male, average age 32.5. Top brand affinities: Dried fruit, Fruits Basket, Vegetable, Peanuts, Cheese.
Top brand affinities include Dried fruit, Fruits Basket, Vegetable, with strongest over-indexing on Dried fruit (13.29× the country average).
Demographically, the Nut (fruit) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Nut (fruit) fan in India is more male, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dried fruit.
The key figures that characterise the Nut (fruit) profile in India.
35.5% are female, 64.5% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 32.5 |
| Estimated audience size | 3,112,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Nut (fruit) audience comes from India.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 6.0% |
| India | 3.4% |
The strongest cross-interests of the Nut (fruit) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dried fruit | Food & Beverages | 13.29× | ||
| 02 | Fruits Basket | Literature | 12.33× | ||
| 03 | Whole grain | Food & Beverages | 7.86× | ||
| 04 | Apple cider vinegar | Food & Beverages | 7.62× | ||
| 05 | Peanuts | Literature | 7.46× | ||
| 06 | Vinegar | Food & Beverages | 7.42× | ||
| 07 | Vanessa Kirby | Movies & TV | 6.70× | ||
| 08 | Diet Coke | Food & Beverages | 4.09× | ||
| 09 | Honey | Food & Beverages | 3.65× | ||
| 10 | Cheese | Food & Beverages | 3.59× | ||
| 11 | Sugar substitute | Food & Beverages | 3.14× | ||
| 12 | Pastry | Food & Beverages | 2.76× | ||
| 13 | Leather | Fashion & Accessoires | 2.63× | ||
| 14 | Vegetable | Food & Beverages | 2.50× | ||
| 15 | Microwave oven | Home & Garden | 2.42× | ||
| 16 | Cabinetry | Home & Garden | 2.33× | ||
| 17 | Seafood | Food & Beverages | 2.29× | ||
| 18 | Breakfast | Food & Beverages | 2.13× | ||
| 19 | True Detective | Movies & TV | 1.80× | ||
| 20 | Desserts | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.53× | |
| Quality Awareness | PREMIUM | 1.90× | |
| Indulgence | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Creativity | OPEN | 0.70× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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