A data profile of the people who buy, follow and care about Nut (fruit) in Spain — modelled from more than twelve digital signal sources. Nut (fruit) has an estimated audience of 2,045,615 people in Spain.
Nut (fruit) has an estimated audience of 2,045,615 people in Spain. 69.1% are female, 30.9% are male, average age 47.3. Top brand affinities: Refrigerator, WhatsApp, Iberia (airline), Yogi Tea, Satire.
Top brand affinities include Refrigerator, WhatsApp, Iberia (airline), with strongest over-indexing on Refrigerator (4.09× the country average).
Demographically, the Nut (fruit) audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Nut (fruit) fan in Spain is more female, around 47.3 years old, with strong Community Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Nut (fruit) profile in Spain.
69.1% are female, 30.9% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 47.3 |
| Estimated audience size | 2,045,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide Nut (fruit) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 6.0% |
| India | 3.4% |
The strongest cross-interests of the Nut (fruit) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yogi Tea | Food & Beverages | 16.63× | ||
| 02 | New Testament | Politics & Society | 7.95× | ||
| 03 | Satire | Literature | 4.98× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 4.48× | ||
| 05 | Gluten | Health | 4.46× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 4.17× | ||
| 07 | Refrigerator | Home & Garden | 4.09× | ||
| 08 | Volunteering | Politics & Society | 2.86× | ||
| 09 | Confectionery | Food & Beverages | 2.80× | ||
| 10 | Genetics | Kids & Family | 2.32× | ||
| 11 | Distilled beverage | Food & Beverages | 2.30× | ||
| 12 | Local food | Food & Beverages | 2.19× | ||
| 13 | Aldi | Shopping | 2.18× | ||
| 14 | Internet & Social Media | 2.10× | |||
| 15 | Caixabank | Business & Career | 2.10× | ||
| 16 | IBEX 35 | Business & Career | 2.07× | ||
| 17 | Desserts | Food & Beverages | 2.06× | ||
| 18 | Iberia (airline) | Travel & Leisure | 1.85× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.75× | |
| Individualism | JOY | 1.58× | |
| Patriotism | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Quality Awareness | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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