Almond milk Audience in United States

Almond milk logo

Almond milk has an estimated audience of 4,045,717 people in United States. 65.1% are female, 34.9% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Soy milk, Milk substitute, Silk (soy milk), Raw veganism, Food and drink.

The average Almond milk fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Soy milk, Milk substitute, Silk (soy milk), with strongest over-indexing on Soy milk (33.91× the country average). Demographically, the Almond milk audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Almond milk fans

Demographic split for Almond milk audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.0
Estimated audience size4,045,717

Audience persona

The typical Almond milk fan in United States is more female, around 40.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Soy milk.

Top regions in United States

Top regions ranked by reach for Almond milk in United States
RegionReachAffinity
California573,8061.29×
Texas422,8901.22×
Florida377,6761.38×
New York294,3371.3×
Georgia169,9661.36×
Illinois154,4111.15×
Pennsylvania143,4801.05×
North Carolina142,1091.17×
New Jersey129,9311.26×
Ohio123,0260.99×
Michigan113,2611.07×
Virginia106,8471.08×
Massachusetts94,5211.19×
Arizona89,2121.08×
Tennessee85,3051.05×
Maryland83,3081.2×
Washington77,0370.95×
Indiana71,0490.96×
South Carolina70,6421.16×
Louisiana68,5881.31×
Alabama60,2311.07×
Missouri55,9070.86×
Colorado55,2070.87×
Minnesota53,6620.93×
Wisconsin52,9360.87×
Connecticut49,3681.22×
Kentucky49,2820.97×
Nevada41,5281.06×
Oregon40,4280.87×
Oklahoma40,4230.9×
Mississippi39,0071.17×
Arkansas32,8430.99×
Utah31,4450.87×
Kansas28,7080.9×
Iowa28,3430.85×
New Mexico18,0020.89×
Hawaii17,9491.03×
Nebraska17,8710.88×
Idaho17,4580.86×
West Virginia15,5400.82×
New Hampshire13,8280.87×
Rhode Island12,9381×
Maine12,3250.85×
Delaware11,2441.01×
Washington, District of Columbia10,7560.88×
Montana7,5960.68×
South Dakota7,1530.76×
North Dakota6,6640.8×
Alaska6,5150.75×
Vermont4,7640.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Almond milk audience
BrandAffinityCategory
Soy milk33.91×Food & Beverages
Milk substitute16.69×Food & Beverages
Silk (soy milk)19.22×Food & Beverages
Raw veganism17.66×Food & Beverages
Food and drink1.7×Food & Beverages
Rice milk35.66×Food & Beverages
Food1.65×Food & Beverages
Plant-Based Dietitian21.73×Food & Beverages
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Juicer9.3×Food & Beverages
Starbucks2.09×Food & Beverages
Whole Foods Market2.01×Shopping
Milk2.3×Food & Beverages
Oatly26.92×Food & Beverages
Plant milk10.17×Food & Beverages
Yin yoga5.54×Sports
Scooby-Doo2.44×Movies & TV
Walgreens1.77×Shopping
Semi-vegetarianism23.21×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Almond milk audience
TraitClusterScore
Healthy LifestyleBALANCE2.84
Luxury OrientationPREMIUM2.24
SustainabilityBALANCE1.79
IndulgenceJOY1.58
Price SensitivityPREMIUM1.47
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Almond milk
CountryShare
United States27.3%
Italy5.5%
Greece5.0%

See Almond milk audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Almond milk have in United States?

Almond milk has an estimated audience of 4,045,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Almond milk fans?

65.1% of Almond milk fans are female, 34.9% are male, with an average age of 40.0 years.

Which brands do Almond milk fans like most?

Almond milk fans show strongest brand affinity for Soy milk (33.91×), Milk substitute (16.69×), and Silk (soy milk) (19.22×) over the country average.

Where do Almond milk fans live in United States?

Almond milk fans in United States are most concentrated in California (reach 573,806), Texas (reach 422,890), and Florida (reach 377,676). These three regions account for the largest share of the active audience.

What other brands do Almond milk fans also like?

Beyond Almond milk itself, the audience over-indexes on Milk substitute (16.69×), Silk (soy milk) (19.22×), Raw veganism (17.66×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Almond milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.