Rascasse Audience Intelligence

Almond milk Audience in United States

A data profile of the people who buy, follow and care about Almond milk in United States — modelled from more than twelve digital signal sources. Almond milk has an estimated audience of 4,045,717 people in United States.

#26among Beverage in United States#4288among Topic in United States#517in Food & Beverages

The average Almond milk fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Soy milk, Milk substitute, Silk (soy milk), with strongest over-indexing on Soy milk (33.91× the country average).

Demographically, the Almond milk audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Almond milk fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Soy milk.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Almond milk profile in United States.

Audience size
4M
in United States
Gender
65.1%♀
34.9% male
Age
40.0
average years
Country rank
#7971
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Almond milk fans

65.1% are female, 34.9% are male, average age 40.0.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Almond milk audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.0
Estimated audience size4,045,717
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Almond milk audience in United States
Age bracketShare%
16-1913%
20-2923%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Almond milk audience comes from United States.

Worldwide audience distribution share by country for Almond milk
CountryShare
United States27.3%
Italy5.5%
Greece5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Almond milk audience in United States is strongest.

Fig. 05

Top regions by affinity

Almond milk fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K1.31×
02Georgia~200K1.31×
03Louisiana~70K1.28×
04California~500K1.21×
05New York~300K1.20×
06Texas~400K1.18×
07New Jersey~100K1.18×
08Mississippi~40K1.18×
09Massachusetts~90K1.17×
10Maryland~80K1.16×
11Connecticut~50K1.15×
12North Carolina~100K1.13×
13South Carolina~70K1.13×
14Alabama~60K1.12×
15Illinois~100K1.08×
16Delaware~10K1.08×
17Nevada~40K1.06×
18Arizona~90K1.05×
19Tennessee~90K1.05×
20Virginia~100K1.03×
21Hawaii~20K1.03×
22Pennsylvania~100K1.02×
23Michigan~100K1.02×
24Rhode Island~10K1.01×
25Arkansas~30K1.00×
26Ohio~100K0.98×
27Indiana~70K0.98×
28Kentucky~50K0.98×
29New Mexico~20K0.95×
30Nebraska~20K0.94×
31New Hampshire~10K0.94×
32Washington~70K0.92×
33North Dakota~8K0.92×
34Minnesota~50K0.91×
35Oklahoma~40K0.91×
36Kansas~30K0.91×
37Maine~10K0.90×
38Idaho~20K0.89×
39Washington, District of Columbia~10K0.89×
40Missouri~60K0.88×
41Oregon~40K0.88×
42Iowa~30K0.88×
43West Virginia~20K0.88×
44Utah~30K0.87×
45Alaska~8K0.87×
46Wisconsin~50K0.86×
47South Dakota~8K0.86×
48Colorado~50K0.83×
49Vermont~6K0.81×
50Montana~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Almond milk, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Almond milk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Almond milk audience
#·InterestCategoryAffinity×
01Rice milkFood & Beverages35.66×
02Soy milkFood & Beverages33.91×
03OatlyFood & Beverages26.92×
04Semi-vegetarianismFood & Beverages23.21×
05Plant-Based DietitianFood & Beverages21.73×
06Silk (soy milk)Food & Beverages19.22×
07Raw veganismFood & Beverages17.66×
08Milk substituteFood & Beverages16.69×
09Plant milkFood & Beverages10.17×
10JuicerFood & Beverages9.30×
11Yin yogaSports5.54×
12MilkFood & Beverages2.30×
13StarbucksFood & Beverages2.09×
14Trader Joe'sShopping2.03×
15Whole Foods MarketShopping2.01×
16WalgreensShopping1.77×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Almond milk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Almond milk audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.83×
Healthy LifestyleBALANCE1.78×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Almond milk audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.96×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Almond milk have in United States?

Almond milk has an estimated audience of 4,045,717 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Almond milk fans?

65.1% of Almond milk fans are female, 34.9% are male, with an average age of 40.0 years.

03

Which brands do Almond milk fans like most?

Almond milk fans show strongest brand affinity for Soy milk (33.91×), Milk substitute (16.69×), and Silk (soy milk) (19.22×) over the country average.

04

Where do Almond milk fans live in United States?

Almond milk fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Almond milk fans also like?

Beyond Almond milk itself, the audience over-indexes on Milk substitute (16.69×), Silk (soy milk) (19.22×), Raw veganism (17.66×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Almond milk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Almond milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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