Rascasse Audience Intelligence

Semi-vegetarianism Audience in United States

A data profile of the people who buy, follow and care about Semi-vegetarianism in United States — modelled from more than twelve digital signal sources. Semi-vegetarianism has an estimated audience of 360,487 people in United States.

#12745among Topic in United States#2293in Food & Beverages

The average Semi-vegetarianism fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Almond milk, Sleeping positions, Milk, with strongest over-indexing on Almond milk (23.21× the country average).

Demographically, the Semi-vegetarianism audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Semi-vegetarianism fan in United States is more female, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Almond milk.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Semi-vegetarianism profile in United States.

Audience size
360K
in United States
Gender
60.8%♀
39.2% male
Age
33.7
average years
Country rank
#43949
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Semi-vegetarianism fans

60.8% are female, 39.2% are male, average age 33.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Semi-vegetarianism audience in United States
MetricValue
Female60.8%
Male39.2%
Average age33.7
Estimated audience size360,487
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Semi-vegetarianism audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Semi-vegetarianism audience comes from United States.

Worldwide audience distribution share by country for Semi-vegetarianism
CountryShare
United Kingdom18.8%
United States18.7%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Semi-vegetarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Semi-vegetarianism fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K1.20×
02Kansas~3K1.08×
03Alabama~5K1.04×
04Oregon~4K1.04×
05Arkansas~3K1.04×
06Tennessee~7K1.03×
07Mississippi~3K1.03×
08Washington, District of Columbia~1K1.03×
09Delaware~1K1.03×
10Alaska<1K1.03×
11Indiana~7K1.02×
12Washington~7K1.01×
13Missouri~6K1.01×
14Louisiana~5K1.01×
15Kentucky~5K1.01×
16New Mexico~2K1.01×
17Maryland~6K1.00×
18Wisconsin~5K1.00×
19Oklahoma~4K1.00×
20Nevada~3K1.00×
21Idaho~2K1.00×
22West Virginia~2K1.00×
23Hawaii~2K1.00×
24New Hampshire~1K1.00×
25Maine~1K1.00×
26Montana<1K1.00×
27Massachusetts~7K0.99×
28South Carolina~5K0.99×
29Minnesota~5K0.99×
30Connecticut~4K0.99×
31Utah~3K0.99×
32Iowa~3K0.99×
33Nebraska~2K0.99×
34Ohio~10K0.98×
35Georgia~10K0.98×
36North Carolina~10K0.98×
37New Jersey~9K0.98×
38Virginia~9K0.98×
39Arizona~7K0.98×
40Colorado~6K0.98×
41Illinois~10K0.97×
42Michigan~9K0.97×
43Pennsylvania~10K0.96×
44Florida~20K0.94×
45New York~20K0.94×
46Texas~30K0.93×
47California~40K0.92×
48Vermont0.00×
49North Dakota0.00×
50Rhode Island0.00×
Fig. 06

Affinity by region

Affinity by region — Semi-vegetarianism, United States
0.92×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Semi-vegetarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Semi-vegetarianism audience
#·InterestCategoryAffinity×
01PescetarianismFood & Beverages38.87×
02FruitarianismFood & Beverages31.29×
03Almond milkFood & Beverages23.21×
04Sleeping positionsHealth19.17×
05Soy milkFood & Beverages17.57×
06Plant milkFood & Beverages12.63×
07ZimmermannHome & Garden12.60×
08Private bankBusiness & Career12.21×
09Ferrero RocherFood & Beverages11.22×
10MilkFood & Beverages3.24×
11InnovationBusiness & Career2.79×
12VeganismFood & Beverages2.59×
13Trader Joe'sShopping2.47×
14Burger KingFood & Beverages2.13×
15MeatFood & Beverages2.10×
16RecipesFood & Beverages1.84×
17PinterestInternet & Social Media1.75×
18Alcoholic beveragesFood & Beverages1.58×
19CookingFood & Beverages1.56×
20Home improvementHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Semi-vegetarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Semi-vegetarianism audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.19×
Healthy LifestyleBALANCE1.91×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Semi-vegetarianism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.93×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Semi-vegetarianism have in United States?

Semi-vegetarianism has an estimated audience of 360,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Semi-vegetarianism fans?

60.8% of Semi-vegetarianism fans are female, 39.2% are male, with an average age of 33.7 years.

03

Which brands do Semi-vegetarianism fans like most?

Semi-vegetarianism fans show strongest brand affinity for Almond milk (23.21×), Sleeping positions (19.17×), and Milk (3.24×) over the country average.

04

Where do Semi-vegetarianism fans live in United States?

Semi-vegetarianism fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Semi-vegetarianism fans also like?

Beyond Semi-vegetarianism itself, the audience over-indexes on Sleeping positions (19.17×), Milk (3.24×), Veganism (2.59×), and Pescetarianism (38.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Semi-vegetarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Semi-vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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