Semi-vegetarianism Audience in United States

Semi-vegetarianism has an estimated audience of 360,487 people in United States. 60.8% are female, 39.2% are male, average age 33.7. Top brand affinities: Kia Sportage, Autism Awareness, Cast-iron cookware, Diabetes mellitus awareness, Google Maps.

Top brand affinities include Kia Sportage, Autism Awareness, Cast-iron cookware, with strongest over-indexing on Kia Sportage (20× the country average). Demographically, the Semi-vegetarianism audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Category: Food & Beverages · Type: Topic

Demographics of Semi-vegetarianism fans

Demographic split for Semi-vegetarianism audience in United States
MetricValue
Female60.8%
Male39.2%
Average age33.7
Estimated audience size360,487

Audience persona

The typical Semi-vegetarianism fan in United States is more female, around 33.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kia Sportage.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Semi-vegetarianism audience
BrandAffinityCategory
Kia Sportage20×Cars & Mobility
Autism Awareness8.1×Health
Cast-iron cookware10.44×Home & Garden
Diabetes mellitus awareness5.47×Health
Google Maps2.99×Internet & Social Media
Dungeons & Dragons8.06×Games
Almond milk10.71×Food & Beverages
Singer-songwriter2.69×Music & Radio
Indeed.com2.71×Business & Career
Capital One2.61×Business & Career
Pescetarianism39.39×Food & Beverages
Microblogging5.58×Technology & Electronics
Fast food2.28×Food & Beverages
Charlotte Tilbury6.36×Beauty & Wellness
Google News3.34×News
D&R10.86×Technology & Electronics
Hair Extensions3.13×Beauty & Wellness
Hair Cuttery8.41×Beauty & Wellness
Enterprise Rent-A-Car3.06×Cars & Mobility
Celebrity Gossip9.48×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Semi-vegetarianism audience
TraitClusterScore
Healthy LifestyleBALANCE1.97
Urban LifestyleOPEN1.95
Luxury OrientationPREMIUM1.71
MindfulnessBALANCE1.63
Early Adopter MentalityPOWER1.5
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Semi-vegetarianism
CountryShare
United Kingdom18.8%
United States18.7%
Germany11.6%

See Semi-vegetarianism audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Semi-vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.