Pescetarianism Audience in United States

Pescetarianism has an estimated audience of 263,365 people in United States. 67.9% are female, 32.1% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Giant Food, Semi-vegetarianism, Food and drink, Beauty, Personal chef.

The average Pescetarianism fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Giant Food, Semi-vegetarianism, Food and drink, with strongest over-indexing on Giant Food (38.02× the country average). Demographically, the Pescetarianism audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pescetarianism fans

Demographic split for Pescetarianism audience in United States
MetricValue
Female67.9%
Male32.1%
Average age37.6
Estimated audience size263,365

Audience persona

The typical Pescetarianism fan in United States is more female, around 37.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Giant Food.

Top regions in United States

Top regions ranked by reach for Pescetarianism in United States
RegionReachAffinity
California32,6791.13×
Texas20,9430.92×
New York18,1231.23×
Florida15,0960.85×
Illinois9,6961.11×
Pennsylvania9,1941.04×
Georgia9,0341.11×
North Carolina8,5551.08×
Ohio8,0560.99×
Michigan7,3671.07×
Virginia7,3251.14×
Washington7,2651.38×
New Jersey6,2370.93×
Massachusetts6,1461.18×
Tennessee5,1450.97×
Arizona4,9600.92×
Missouri4,6881.1×
Maryland4,6411.02×
Indiana4,5890.95×
Colorado4,2711.03×
Wisconsin3,8310.97×
Minnesota3,7781×
Oregon3,6891.22×
South Carolina3,6550.92×
Kentucky3,5831.09×
Alabama3,1960.87×
Louisiana3,1670.93×
Connecticut2,9661.12×
Oklahoma2,9391×
Utah2,3481×
Nevada2,1750.85×
Arkansas2,0740.96×
Kansas2,0090.97×
Mississippi1,7660.81×
Iowa1,7550.81×
Hawaii1,5261.35×
Washington, District of Columbia1,1951.51×
Idaho1,1640.88×
Maine1,1401.21×
West Virginia1,0870.89×
New Hampshire9770.94×
Nebraska9770.74×
New Mexico9720.74×
Alaska6901.23×
Rhode Island6880.82×
Delaware6340.87×
Montana6230.85×
South Dakota5300.87×
Vermont4250.92×
North Dakota3930.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pescetarianism audience
BrandAffinityCategory
Giant Food38.02×Food & Beverages
Semi-vegetarianism38.87×Food & Beverages
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Personal chef24.72×Food & Beverages
Shoes1.97×Fashion & Accessoires
Government5.36×Politics & Society
Fish (food)15.09×Food & Beverages
Eating2.13×Food & Beverages
Outdoor recreation1.52×Sports
Family1.53×Kids & Family
Afrobeat3.66×Music & Radio
Human nutrition4.66×Food & Beverages
Cosmetics1.66×Beauty & Wellness
Whole Foods Market2.06×Shopping
Sales promotion1.72×Shopping
Crepes & Waffles18.11×Food & Beverages
Google Trends8.59×Internet & Social Media
Taste2.91×Fashion & Accessoires
Zomato10.38×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pescetarianism audience
TraitClusterScore
Healthy LifestyleBALANCE2.21
IndulgenceJOY1.96
Design AffinityPREMIUM1.96
Sports ActivityPOWER1.8
TravellingTHRILL1.78
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Pescetarianism
CountryShare
United States27.9%
United Kingdom16.7%
China6.5%

See Pescetarianism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pescetarianism have in United States?

Pescetarianism has an estimated audience of 263,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Pescetarianism fans?

67.9% of Pescetarianism fans are female, 32.1% are male, with an average age of 37.6 years.

Which brands do Pescetarianism fans like most?

Pescetarianism fans show strongest brand affinity for Giant Food (38.02×), Semi-vegetarianism (38.87×), and Food and drink (1.7×) over the country average.

Where do Pescetarianism fans live in United States?

Pescetarianism fans in United States are most concentrated in California (reach 32,679), Texas (reach 20,943), and New York (reach 18,123). These three regions account for the largest share of the active audience.

What other brands do Pescetarianism fans also like?

Beyond Pescetarianism itself, the audience over-indexes on Semi-vegetarianism (38.87×), Food and drink (1.7×), Beauty (1.75×), and Personal chef (24.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pescetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.