Rascasse Audience Intelligence

Pescetarianism Audience in United States

A data profile of the people who buy, follow and care about Pescetarianism in United States — modelled from more than twelve digital signal sources. Pescetarianism has an estimated audience of 263,365 people in United States.

#14007among Topic in United States#2622in Food & Beverages

The average Pescetarianism fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Giant Food, Sainsbury's, Semi-vegetarianism, with strongest over-indexing on Giant Food (38.02× the country average).

Demographically, the Pescetarianism audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pescetarianism fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Giant Food.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pescetarianism profile in United States.

Audience size
263K
in United States
Gender
67.9%♀
32.1% male
Age
37.6
average years
Country rank
#51559
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pescetarianism fans

67.9% are female, 32.1% are male, average age 37.6.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Pescetarianism audience in United States
MetricValue
Female67.9%
Male32.1%
Average age37.6
Estimated audience size263,365
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Pescetarianism audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4919%
50+15%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Pescetarianism audience comes from United States.

Worldwide audience distribution share by country for Pescetarianism
CountryShare
United States27.7%
United Kingdom16.6%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pescetarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Pescetarianism fans by region: top regions in United States
#RegionReachAffinity×
01Washington~7K1.25×
02Washington, District of Columbia<1K1.23×
03Oregon~3K1.14×
04Hawaii~1K1.14×
05New York~20K1.13×
06Massachusetts~6K1.09×
07Maine~1K1.09×
08Illinois~10K1.08×
09Virginia~7K1.08×
10North Carolina~9K1.07×
11Alaska<1K1.07×
12Georgia~8K1.05×
13Maryland~5K1.05×
14Missouri~4K1.05×
15Michigan~7K1.03×
16Connecticut~3K1.03×
17California~30K1.02×
18Pennsylvania~9K1.02×
19Minnesota~4K1.01×
20Kentucky~3K1.01×
21Vermont<1K1.01×
22Oklahoma~3K1.00×
23Utah~2K0.99×
24Kansas~2K0.99×
25West Virginia~1K0.99×
26Delaware<1K0.99×
27Wisconsin~4K0.98×
28New Hampshire~1K0.98×
29Montana<1K0.98×
30South Dakota<1K0.98×
31Ohio~8K0.97×
32Indiana~5K0.97×
33Arkansas~2K0.97×
34Iowa~2K0.97×
35Rhode Island<1K0.97×
36Colorado~4K0.96×
37Alabama~4K0.96×
38Louisiana~3K0.96×
39North Dakota<1K0.96×
40Tennessee~5K0.95×
41Idaho~1K0.95×
42Arizona~5K0.94×
43Nebraska~1K0.94×
44New Jersey~6K0.93×
45Nevada~2K0.93×
46Mississippi~2K0.93×
47South Carolina~4K0.92×
48New Mexico~1K0.92×
49Texas~20K0.89×
50Florida~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Pescetarianism, United States
0.85×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pescetarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pescetarianism audience
#·InterestCategoryAffinity×
01Semi-vegetarianismFood & Beverages38.87×
02Giant FoodFood & Beverages38.02×
03Personal chefFood & Beverages24.72×
04Crepes & WafflesFood & Beverages18.11×
05Fish (food)Food & Beverages15.09×
06Sainsbury'sShopping11.85×
07Google TrendsInternet & Social Media8.59×
08GovernmentPolitics & Society5.36×
09Human nutritionFood & Beverages4.66×
10AfrobeatMusic & Radio3.66×
11Trader Joe'sShopping2.25×
12EatingFood & Beverages2.13×
13Whole Foods MarketShopping2.06×
14ShoesFashion & Accessoires1.97×
15BeautyBeauty & Wellness1.75×
16Sales promotionShopping1.72×
17Food and drinkFood & Beverages1.70×
18CosmeticsBeauty & Wellness1.66×
19FamilyKids & Family1.53×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pescetarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pescetarianism audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.83×
Healthy LifestyleBALANCE2.28×
MindfulnessBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pescetarianism audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.00×
PatriotismCONSERVATISM1.02×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pescetarianism have in United States?

Pescetarianism has an estimated audience of 263,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pescetarianism fans?

67.9% of Pescetarianism fans are female, 32.1% are male, with an average age of 37.6 years.

03

Which brands do Pescetarianism fans like most?

Pescetarianism fans show strongest brand affinity for Giant Food (38.02×), Sainsbury's (11.85×), and Semi-vegetarianism (38.87×) over the country average.

04

Where do Pescetarianism fans live in United States?

Pescetarianism fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pescetarianism fans also like?

Beyond Pescetarianism itself, the audience over-indexes on Sainsbury's (11.85×), Semi-vegetarianism (38.87×), Food and drink (1.7×), and Beauty (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pescetarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pescetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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