Rascasse Audience Intelligence

Personal chef Audience in United States

A data profile of the people who buy, follow and care about Personal chef in United States — modelled from more than twelve digital signal sources. Personal chef has an estimated audience of 710,741 people in United States.

#10000among Topic in United States#1635in Food & Beverages

The average Personal chef fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Eataly, Mortgage loans, QVC, with strongest over-indexing on Eataly (18.25× the country average).

Demographically, the Personal chef audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal chef fan in United States is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Eataly.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal chef profile in United States.

Audience size
711K
in United States
Gender
59.3%♀
40.7% male
Age
40.6
average years
Country rank
#29630
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal chef fans

59.3% are female, 40.7% are male, average age 40.6.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Personal chef audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.6
Estimated audience size710,741
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Personal chef audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3928%
40-4927%
50+15%
Fig. 04

Worldwide distribution

76.4%

of the worldwide Personal chef audience comes from United States.

Worldwide audience distribution share by country for Personal chef
CountryShare
United States76.4%
Italy4.1%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal chef audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal chef fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~70K3.01×
02Washington~20K1.64×
03California~100K1.55×
04Tennessee~20K1.50×
05Colorado~20K1.50×
06Arizona~20K1.36×
07South Carolina~10K1.28×
08Wyoming~1K1.28×
09Texas~70K1.19×
10Florida~60K1.19×
11Oregon~10K1.19×
12North Carolina~20K1.14×
13New York~40K1.12×
14Virginia~20K1.11×
15Maryland~10K1.11×
16Kansas~6K1.10×
17Georgia~20K1.08×
18New Jersey~20K1.08×
19Minnesota~10K1.01×
20Massachusetts~10K1.00×
21Washington, District of Columbia~2K0.99×
22New Hampshire~3K0.97×
23Connecticut~7K0.96×
24Alaska~1K0.96×
25Pennsylvania~20K0.95×
26Illinois~20K0.95×
27Utah~6K0.95×
28Mississippi~6K0.95×
29South Dakota~2K0.95×
30Alabama~9K0.94×
31Kentucky~8K0.94×
32Nevada~6K0.94×
33Maine~2K0.94×
34North Dakota~1K0.94×
35Rhode Island~2K0.93×
36Delaware~2K0.93×
37Nebraska~3K0.92×
38Hawaii~3K0.92×
39Montana~2K0.91×
40Idaho~3K0.90×
41West Virginia~3K0.90×
42Michigan~20K0.88×
43Arkansas~5K0.88×
44Louisiana~8K0.87×
45Missouri~10K0.86×
46Wisconsin~9K0.84×
47New Mexico~3K0.84×
48Iowa~5K0.82×
49Indiana~10K0.81×
50Oklahoma~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Personal chef, United States
0.79×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal chef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal chef audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages20.00×
02EatalyFood & Beverages18.25×
03QVCMovies & TV4.75×
04First class travelTravel & Leisure3.67×
05Weather forecastingHome & Garden3.61×
06Microwave ovenHome & Garden3.27×
07FedExBusiness & Career3.21×
08Sustainable energyHome & Garden3.16×
09Mortgage loansBusiness & Career3.14×
10Discount storesShopping3.00×
11Renewable energyBusiness & Career2.89×
12Shopping mallsShopping2.48×
13Organic foodFood & Beverages2.44×
14AirbnbTravel & Leisure2.21×
15Italian cuisineFood & Beverages2.20×
16PinterestInternet & Social Media2.14×
17Trader Joe'sShopping2.12×
18BarbecueFood & Beverages1.88×
19FurnitureHome & Garden1.71×
20McDonald'sFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal chef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal chef audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
IndulgenceJOY1.84×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal chef audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
CreativityOPEN0.97×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal chef have in United States?

Personal chef has an estimated audience of 710,741 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal chef fans?

59.3% of Personal chef fans are female, 40.7% are male, with an average age of 40.6 years.

03

Which brands do Personal chef fans like most?

Personal chef fans show strongest brand affinity for Eataly (18.25×), Mortgage loans (3.14×), and QVC (4.75×) over the country average.

04

Where do Personal chef fans live in United States?

Personal chef fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Personal chef fans also like?

Beyond Personal chef itself, the audience over-indexes on Mortgage loans (3.14×), QVC (4.75×), Pinterest (2.14×), and Discount stores (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Personal chef audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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