Personal chef Audience in United States

Personal chef has an estimated audience of 710,741 people in United States. 59.3% are female, 40.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Eataly, Capital One, Google Maps, Indeed.com.

The average Personal chef fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Eataly, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Personal chef audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Personal chef fans

Demographic split for Personal chef audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.6
Estimated audience size710,741

Audience persona

The typical Personal chef fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Personal chef in United States
RegionReachAffinity
California96,8391.24×
Texas68,8791.13×
Florida65,3131.36×
New York41,6941.05×
Washington29,2302.05×
Pennsylvania26,9401.13×
Georgia26,4491.21×
North Carolina26,0261.22×
Illinois25,0251.06×
Arizona24,5441.69×
Virginia22,8851.32×
Ohio20,3730.93×
Michigan19,2851.04×
New Jersey19,0931.06×
South Carolina18,5471.73×
Massachusetts16,9631.21×
Maryland16,0871.32×
Colorado14,8071.32×
Tennessee14,7211.03×
Alabama11,2961.14×
Indiana10,8030.83×
Missouri10,1770.89×
Oregon10,0751.24×
Minnesota9,9770.98×
Wisconsin9,0960.85×
Kentucky8,4770.95×
Connecticut7,7071.08×
Louisiana7,5560.82×
Nevada7,3141.06×
Utah6,8431.08×
Kansas4,9090.88×
Oklahoma4,6980.6×
Mississippi4,3780.75×
Arkansas3,7750.64×
Iowa3,0760.53×
Nebraska2,7440.77×
Hawaii2,7190.89×
Idaho2,4540.69×
Washington, District of Columbia2,4061.13×
New Hampshire2,3650.84×
Maine2,0290.8×
West Virginia2,0200.61×
New Mexico1,7920.5×
Delaware1,6660.85×
Rhode Island1,4380.64×
Vermont1,3311.07×
Alaska1,2730.84×
Montana1,2020.61×
South Dakota1,0950.67×
North Dakota1,0660.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal chef audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Eataly42.85×Food & Beverages
Capital One4.14×Business & Career
Google Maps3.76×Internet & Social Media
Indeed.com3.66×Business & Career
Google News4.06×News
Circle K4.46×Shopping
MSN2.43×News
CarGurus3.5×Cars & Mobility
Real property3.2×Home & Garden
TeamViewer17.88×Technology & Electronics
Bachelor of Business Administration21.72×Business & Career
DeviantArt3.85×Internet & Social Media
Enterprise Rent-A-Car3.26×Cars & Mobility
Beetlejuice2.6×Movies & TV
Italian cuisine2.59×Food & Beverages
Livemusic2.84×Music & Radio
Curling10.73×Sports
Dollar General1.95×Shopping
Hobby Lobby1.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal chef audience
TraitClusterScore
IndulgenceJOY1.73
Design AffinityPREMIUM1.6
Luxury OrientationPREMIUM1.52
Career OrientationPOWER1.5
TravellingTHRILL1.47
Price SensitivityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Personal chef
CountryShare
United States76.4%
Italy4.1%
Canada3.6%

See Personal chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Personal chef have in United States?

Personal chef has an estimated audience of 710,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal chef fans?

59.3% of Personal chef fans are female, 40.7% are male, with an average age of 40.6 years.

Which brands do Personal chef fans like most?

Personal chef fans show strongest brand affinity for Finnair (675×), Eataly (42.85×), and Capital One (4.14×) over the country average.

Where do Personal chef fans live in United States?

Personal chef fans in United States are most concentrated in California (reach 96,839), Texas (reach 68,879), and Florida (reach 65,313). These three regions account for the largest share of the active audience.

What other brands do Personal chef fans also like?

Beyond Personal chef itself, the audience over-indexes on Eataly (42.85×), Capital One (4.14×), Google Maps (3.76×), and Indeed.com (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.