Fruitarianism Audience in United States

Fruitarianism logo

Fruitarianism has an estimated audience of 268,395 people in United States. 75.8% are female, 24.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Ovo-lacto vegetarianism, Raw veganism, Ovo vegetarianism, Lacto vegetarianism, Edible flower.

The average Fruitarianism fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ovo-lacto vegetarianism, Raw veganism, Ovo vegetarianism, with strongest over-indexing on Ovo-lacto vegetarianism (241.6× the country average). Demographically, the Fruitarianism audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fruitarianism fans

Demographic split for Fruitarianism audience in United States
MetricValue
Female75.8%
Male24.2%
Average age41.9
Estimated audience size268,395

Audience persona

The typical Fruitarianism fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Ovo-lacto vegetarianism.

Top regions in United States

Top regions ranked by reach for Fruitarianism in United States
RegionReachAffinity
California31,1051.05×
Texas23,8851.04×
Florida18,0370.99×
New York16,2441.08×
Georgia10,0081.21×
Illinois9,2131.03×
Pennsylvania9,1521.01×
Ohio8,4481.02×
North Carolina8,4081.04×
Michigan7,7061.1×
Virginia7,3971.13×
New Jersey6,5000.95×
Washington6,3311.18×
Massachusetts5,4751.04×
Arizona5,3230.97×
Tennessee5,3180.99×
Maryland5,1651.12×
Indiana4,7820.98×
Missouri4,5541.05×
Colorado4,1240.97×
Alabama3,9681.06×
Oregon3,8821.26×
South Carolina3,7120.92×
Louisiana3,7011.07×
Wisconsin3,5750.89×
Minnesota3,4900.91×
Kentucky3,4691.03×
Oklahoma2,8840.97×
Nevada2,6801.03×
Utah2,5951.08×
Connecticut2,5580.95×
Arkansas2,2941.04×
Iowa1,9450.88×
Mississippi1,8970.86×
Kansas1,8480.87×
Hawaii1,4581.26×
Idaho1,4461.07×
New Hampshire1,1471.08×
New Mexico1,0120.75×
West Virginia1,0000.8×
Maine9681.01×
Nebraska9480.7×
Washington, District of Columbia8951.11×
Rhode Island6920.81×
Montana6810.91×
Alaska6511.13×
Delaware6200.84×
Vermont4771.01×
North Dakota4730.86×
Wyoming4571.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruitarianism audience
BrandAffinityCategory
Ovo-lacto vegetarianism241.6×Food & Beverages
Raw veganism118.88×Food & Beverages
Ovo vegetarianism172.02×Food & Beverages
Lacto vegetarianism153.13×Food & Beverages
Edible flower46.43×Food & Beverages
Plant-based diet14.83×Health
Mounjaro15.5×Health
Government11.96×Politics & Society
Biscoff Cookies40.23×Food & Beverages
Non-celiac gluten sensitivity49.58×Health
Raw foodism24.09×Food & Beverages
Stars12.14×Music & Radio
Crepes & Waffles44.01×Food & Beverages
Afrobeat7.54×Music & Radio
Earthlings (film)68.69×Movies & TV
Forks over Knives25.53×Food & Beverages
Top of the Lake61.69×Movies & TV
Organic food4.28×Food & Beverages
Shortcrust pastry22.78×Food & Beverages
Animal law28.19×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruitarianism audience
TraitClusterScore
Community OrientationOPEN2.9
Healthy LifestyleBALANCE2.34
Urban LifestyleOPEN2.23
MindfulnessBALANCE2.19
LGBTQ+ IdentityOPEN1.68
SustainabilityBALANCE1.63

Worldwide distribution

Worldwide audience distribution share by country for Fruitarianism
CountryShare
Spain19.1%
United States12.8%
Italy12.2%

See Fruitarianism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fruitarianism have in United States?

Fruitarianism has an estimated audience of 268,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruitarianism fans?

75.8% of Fruitarianism fans are female, 24.2% are male, with an average age of 41.9 years.

Which brands do Fruitarianism fans like most?

Fruitarianism fans show strongest brand affinity for Ovo-lacto vegetarianism (241.6×), Raw veganism (118.88×), and Ovo vegetarianism (172.02×) over the country average.

Where do Fruitarianism fans live in United States?

Fruitarianism fans in United States are most concentrated in California (reach 31,105), Texas (reach 23,885), and Florida (reach 18,037). These three regions account for the largest share of the active audience.

What other brands do Fruitarianism fans also like?

Beyond Fruitarianism itself, the audience over-indexes on Raw veganism (118.88×), Ovo vegetarianism (172.02×), Lacto vegetarianism (153.13×), and Edible flower (46.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruitarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.