Rascasse Audience Intelligence

Fruitarianism Audience in United States

A data profile of the people who buy, follow and care about Fruitarianism in United States — modelled from more than twelve digital signal sources. Fruitarianism has an estimated audience of 268,395 people in United States.

#13926among Topic in United States#2606in Food & Beverages

The average Fruitarianism fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ovo-lacto vegetarianism, Raw veganism, Ovo vegetarianism, with strongest over-indexing on Ovo-lacto vegetarianism (241.6× the country average).

Demographically, the Fruitarianism audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruitarianism fan in United States is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ovo-lacto vegetarianism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruitarianism profile in United States.

Audience size
268K
in United States
Gender
75.8%♀
24.2% male
Age
41.9
average years
Country rank
#51114
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruitarianism fans

75.8% are female, 24.2% are male, average age 41.9.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Fruitarianism audience in United States
MetricValue
Female75.8%
Male24.2%
Average age41.9
Estimated audience size268,395
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Fruitarianism audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Fruitarianism audience comes from United States.

Worldwide audience distribution share by country for Fruitarianism
CountryShare
Spain19.1%
United States12.8%
Italy12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruitarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruitarianism fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.74×
02New York~20K1.35×
03California~40K1.27×
04Oregon~4K1.20×
05Washington~6K1.15×
06Maryland~5K1.14×
07Massachusetts~6K1.11×
08Georgia~9K1.08×
09Connecticut~3K1.08×
10Illinois~10K1.07×
11Hawaii~1K1.07×
12Virginia~7K1.05×
13Vermont<1K1.05×
14Michigan~7K1.04×
15Idaho~1K1.04×
16Maine<1K1.03×
17Alaska<1K1.02×
18Colorado~4K1.01×
19Utah~2K1.00×
20New Hampshire~1K1.00×
21New Jersey~7K0.99×
22Arkansas~2K0.99×
23Rhode Island<1K0.99×
24North Carolina~8K0.98×
25Missouri~4K0.98×
26Delaware<1K0.98×
27North Dakota<1K0.98×
28Pennsylvania~9K0.96×
29Ohio~8K0.96×
30Alabama~4K0.96×
31Montana<1K0.96×
32Indiana~5K0.95×
33Minnesota~4K0.95×
34Louisiana~3K0.95×
35Kentucky~3K0.95×
36Nevada~2K0.95×
37Florida~20K0.94×
38Arizona~5K0.94×
39Tennessee~5K0.94×
40Kansas~2K0.94×
41West Virginia~1K0.94×
42South Dakota<1K0.94×
43Oklahoma~3K0.93×
44South Carolina~4K0.92×
45New Mexico~1K0.92×
46Mississippi~2K0.91×
47Nebraska~1K0.91×
48Texas~20K0.90×
49Wisconsin~4K0.90×
50Iowa~2K0.90×
Fig. 06

Affinity by region

Affinity by region — Fruitarianism, United States
0.90×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruitarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruitarianism audience
#·InterestCategoryAffinity×
01Ovo-lacto vegetarianismFood & Beverages241.60×
02Ovo vegetarianismFood & Beverages172.02×
03Lacto vegetarianismFood & Beverages153.13×
04Raw veganismFood & Beverages118.88×
05Earthlings (film)Movies & TV68.69×
06Non-celiac gluten sensitivityHealth49.58×
07Edible flowerFood & Beverages46.43×
08Crepes & WafflesFood & Beverages44.01×
09Biscoff CookiesFood & Beverages40.23×
10Forks over KnivesFood & Beverages25.53×
11Raw foodismFood & Beverages24.09×
12Sainsbury'sShopping23.75×
13Shortcrust pastryFood & Beverages22.78×
14MounjaroHealth15.50×
15Plant-based dietHealth14.83×
16StarsMusic & Radio12.14×
17GovernmentPolitics & Society11.96×
18AfrobeatMusic & Radio7.54×
19Psychology TodayHealth6.15×
20Organic foodFood & Beverages4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruitarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruitarianism audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.29×
MindfulnessBALANCE3.88×
IndividualismJOY3.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruitarianism audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
DIY MentalityTHRILL1.22×
Social Media UsageJOY1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruitarianism have in United States?

Fruitarianism has an estimated audience of 268,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fruitarianism fans?

75.8% of Fruitarianism fans are female, 24.2% are male, with an average age of 41.9 years.

03

Which brands do Fruitarianism fans like most?

Fruitarianism fans show strongest brand affinity for Ovo-lacto vegetarianism (241.6×), Raw veganism (118.88×), and Ovo vegetarianism (172.02×) over the country average.

04

Where do Fruitarianism fans live in United States?

Fruitarianism fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fruitarianism fans also like?

Beyond Fruitarianism itself, the audience over-indexes on Raw veganism (118.88×), Ovo vegetarianism (172.02×), Lacto vegetarianism (153.13×), and Edible flower (46.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fruitarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruitarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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