Rascasse Audience Intelligence

Edible flower Audience in United States

A data profile of the people who buy, follow and care about Edible flower in United States — modelled from more than twelve digital signal sources. Edible flower has an estimated audience of 1,546,405 people in United States.

#124among Dish in United States#7163among Topic in United States#1025in Food & Beverages

The average Edible flower fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Sustainable energy, Microwave oven, with strongest over-indexing on Renewable energy (7.68× the country average).

Demographically, the Edible flower audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edible flower fan in United States is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edible flower profile in United States.

Audience size
1.5M
in United States
Gender
70.3%♀
29.7% male
Age
44.5
average years
Country rank
#17332
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edible flower fans

70.3% are female, 29.7% are male, average age 44.5.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Edible flower audience in United States
MetricValue
Female70.3%
Male29.7%
Average age44.5
Estimated audience size1,546,405
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Edible flower audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Edible flower audience comes from United States.

Worldwide audience distribution share by country for Edible flower
CountryShare
United States30.6%
France13.5%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edible flower audience in United States is strongest.

Fig. 05

Top regions by affinity

Edible flower fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.59×
02California~300K1.47×
03Washington~40K1.43×
04Maine~8K1.42×
05Hawaii~9K1.39×
06Vermont~3K1.27×
07Idaho~9K1.17×
08Alaska~4K1.16×
09South Carolina~30K1.13×
10Montana~5K1.13×
11New Hampshire~7K1.09×
12Colorado~30K1.08×
13Connecticut~20K1.08×
14Rhode Island~5K1.08×
15Massachusetts~30K1.06×
16Nevada~20K1.03×
17Utah~10K1.02×
18Florida~100K1.01×
19New Mexico~8K1.01×
20Michigan~40K0.98×
21New York~80K0.97×
22North Carolina~50K0.97×
23Maryland~30K0.97×
24Minnesota~20K0.97×
25Washington, District of Columbia~5K0.97×
26Wisconsin~20K0.96×
27Louisiana~20K0.96×
28Virginia~40K0.95×
29Arizona~30K0.95×
30Georgia~40K0.94×
31Pennsylvania~50K0.93×
32Texas~100K0.91×
33New Jersey~40K0.91×
34Illinois~50K0.90×
35Tennessee~30K0.89×
36Arkansas~10K0.89×
37Oklahoma~20K0.88×
38Kansas~10K0.88×
39Delaware~4K0.87×
40Ohio~40K0.86×
41Missouri~20K0.85×
42Alabama~20K0.85×
43Indiana~20K0.83×
44West Virginia~6K0.83×
45South Dakota~3K0.83×
46Iowa~10K0.82×
47Nebraska~6K0.82×
48Kentucky~20K0.80×
49Mississippi~10K0.80×
50North Dakota~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Edible flower, United States
0.80×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edible flower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edible flower audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages46.43×
02HomeopathyHealth18.33×
03Renewable energyBusiness & Career7.68×
04Sustainable energyHome & Garden7.54×
05Garden centreHome & Garden7.25×
06FertilizerHome & Garden6.22×
07Non-alcoholic beverageFood & Beverages6.17×
08Microwave ovenHome & Garden5.69×
09Weather forecastingHome & Garden5.37×
10QVCMovies & TV5.36×
11HypermarketShopping5.14×
12Potato chipFood & Beverages4.78×
13Web serverTechnology & Electronics4.77×
14Discount storesShopping3.97×
15Organic foodFood & Beverages3.33×
16FedExBusiness & Career3.29×
17Trader Joe'sShopping2.41×
18PinterestInternet & Social Media2.34×
19Pizza HutFood & Beverages2.27×
20AirbnbTravel & Leisure2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edible flower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edible flower audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.64×
Family OrientationCONSERVATISM2.57×
SustainabilityBALANCE2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edible flower audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edible flower have in United States?

Edible flower has an estimated audience of 1,546,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edible flower fans?

70.3% of Edible flower fans are female, 29.7% are male, with an average age of 44.5 years.

03

Which brands do Edible flower fans like most?

Edible flower fans show strongest brand affinity for Renewable energy (7.68×), Sustainable energy (7.54×), and Microwave oven (5.69×) over the country average.

04

Where do Edible flower fans live in United States?

Edible flower fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Edible flower fans also like?

Beyond Edible flower itself, the audience over-indexes on Sustainable energy (7.54×), Microwave oven (5.69×), Non-alcoholic beverage (6.17×), and Discount stores (3.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Edible flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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