Rascasse Audience Intelligence

Edible flower Audience in Germany

A data profile of the people who buy, follow and care about Edible flower in Germany — modelled from more than twelve digital signal sources. Edible flower has an estimated audience of 358,206 people in Germany.

#89among Dish in Germany#5611among Topic in Germany#758in Food & Beverages

The average Edible flower fan in Germany is 45.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Greenhouse, Belgium national football team, with strongest over-indexing on Non-alcoholic beverage (16.37× the country average).

Demographically, the Edible flower audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Edible flower fan in Germany is more male, around 45.9 years old, with strong Spirituality tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edible flower profile in Germany.

Audience size
358K
in Germany
Gender
42.8%♀
57.2% male
Age
45.9
average years
Country rank
#15249
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edible flower fans

42.8% are female, 57.2% are male, average age 45.9.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Edible flower audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age45.9
Estimated audience size358,206
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Edible flower audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3918%
40-4925%
50+37%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Edible flower audience comes from Germany.

Worldwide audience distribution share by country for Edible flower
CountryShare
United States30.6%
France13.5%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edible flower audience in Germany is strongest.

Fig. 05

Top regions by affinity

Edible flower fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.70×
02Bremen~4K1.29×
03Saarland~5K1.16×
04Hessen~30K1.08×
05Mecklenburg-Vorpommern~7K1.03×
06Hamburg~8K1.02×
07Thüringen~9K0.98×
08Sachsen-Anhalt~9K0.97×
09Bayern~50K0.93×
10Brandenburg~10K0.93×
11Schleswig-Holstein~10K0.89×
12Rheinland-Pfalz~20K0.87×
13Sachsen~10K0.85×
14Baden-Württemberg~40K0.83×
15Niedersachsen~30K0.77×
16Nordrhein-Westfalen~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Edible flower, Germany
0.76×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edible flower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edible flower audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages16.37×
02Belgium national football teamSports16.37×
03Villarreal CFSports14.20×
04GreenhouseHome & Garden13.46×
05Traditional medicineHealth11.39×
06Everton F.C.Sports9.58×
07HerbalismHealth7.65×
08AlnaturaShopping6.47×
09Nobel Peace PrizePolitics & Society6.22×
10DiaryKids & Family5.73×
11ForestryHome & Garden5.47×
12Garden centreHome & Garden4.52×
13Frauen-BundesligaSports4.28×
14Ligue 1Sports4.10×
15HugendubelShopping3.89×
16Veterinary medicineBusiness & Career3.04×
17TagesschauMovies & TV2.23×
18Netto Marken-DiscountShopping2.20×
19FlowerHome & Garden2.10×
20Müller (company)Food & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edible flower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edible flower audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.85×
MindfulnessBALANCE1.73×
Early Adopter MentalityPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edible flower audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Luxury OrientationPREMIUM0.78×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edible flower have in Germany?

Edible flower has an estimated audience of 358,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Edible flower fans?

42.8% of Edible flower fans are female, 57.2% are male, with an average age of 45.9 years.

03

Which brands do Edible flower fans like most?

Edible flower fans show strongest brand affinity for Non-alcoholic beverage (16.37×), Greenhouse (13.46×), and Belgium national football team (16.37×) over the country average.

04

Where do Edible flower fans live in Germany?

Edible flower fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Edible flower fans also like?

Beyond Edible flower itself, the audience over-indexes on Greenhouse (13.46×), Belgium national football team (16.37×), Hugendubel (3.89×), and Garden centre (4.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Edible flower audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Edible flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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