Edible flower Audience in Germany
Edible flower has an estimated audience of 358,206 people in Germany. 42.8% are female, 57.2% are male, average age 45.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jotex, Non-alcoholic beverage, Greenhouse, Ornamental plant, Satire.
The average Edible flower fan in Germany is 45.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jotex, Non-alcoholic beverage, Greenhouse, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Edible flower audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Edible flower fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 45.9 |
| Estimated audience size | 358,206 |
Audience persona
The typical Edible flower fan in Germany is more male, around 45.9 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 50,718 | 0.88× |
| Nordrhein-Westfalen | 47,767 | 0.61× |
| Baden-Württemberg | 37,066 | 0.76× |
| Berlin | 34,669 | 2.16× |
| Hessen | 28,382 | 1.04× |
| Niedersachsen | 14,615 | 0.42× |
| Rheinland-Pfalz | 9,788 | 0.55× |
| Hamburg | 8,377 | 1.03× |
| Thüringen | 8,193 | 0.9× |
| Brandenburg | 8,077 | 0.73× |
| Schleswig-Holstein | 8,072 | 0.63× |
| Sachsen-Anhalt | 7,957 | 0.86× |
| Mecklenburg-Vorpommern | 7,665 | 1.12× |
| Sachsen | 7,570 | 0.43× |
| Saarland | 7,288 | 1.66× |
| Bremen | 6,827 | 2.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Non-alcoholic beverage | 9.12× | Food & Beverages |
| Greenhouse | 8.26× | Home & Garden |
| Ornamental plant | 4.67× | Home & Garden |
| Satire | 5.17× | Literature |
| Garden centre | 4.47× | Home & Garden |
| IKEA | 2.07× | Home & Garden |
| Pets | 1.72× | Pets & Animals |
| Blueberry | 23.08× | Food & Beverages |
| Nobel Peace Prize | 7.23× | Politics & Society |
| Tchibo | 2.79× | Shopping |
| Netto Marken-Discount | 2× | Shopping |
| Knitting | 3.03× | Home & Garden |
| German television comedy | 4.94× | Movies & TV |
| Belgium national football team | 11.21× | Sports |
| Edeka | 1.9× | Shopping |
| Organic farming | 2.88× | Food & Beverages |
| Alnatura | 5.63× | Shopping |
| Gluten-free diet | 5.23× | Food & Beverages |
| SV Werder Bremen | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.04 |
| Healthy Lifestyle | BALANCE | 2.03 |
| Early Adopter Mentality | POWER | 2 |
| Creativity | OPEN | 1.79 |
| Sustainability | BALANCE | 1.67 |
| LGBTQ+ Identity | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| France | 13.5% |
| Germany | 7.1% |
See Edible flower audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Edible flower have in Germany?
Edible flower has an estimated audience of 358,206 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Edible flower fans?
42.8% of Edible flower fans are female, 57.2% are male, with an average age of 45.9 years.
Which brands do Edible flower fans like most?
Edible flower fans show strongest brand affinity for Jotex (78.71×), Non-alcoholic beverage (9.12×), and Greenhouse (8.26×) over the country average.
Where do Edible flower fans live in Germany?
Edible flower fans in Germany are most concentrated in Bayern (reach 50,718), Nordrhein-Westfalen (reach 47,767), and Baden-Württemberg (reach 37,066). These three regions account for the largest share of the active audience.
What other brands do Edible flower fans also like?
Beyond Edible flower itself, the audience over-indexes on Non-alcoholic beverage (9.12×), Greenhouse (8.26×), Ornamental plant (4.67×), and Satire (5.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edible flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.