Rascasse Audience Intelligence

Forks over Knives Audience in United States

A data profile of the people who buy, follow and care about Forks over Knives in United States — modelled from more than twelve digital signal sources. Forks over Knives has an estimated audience of 1,745,532 people in United States.

#492among Website / Newspaper / Magazine in United States#960in Food & Beverages

The average Forks over Knives fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Changing Habits, Stacy Keibler, Trader Joe's, with strongest over-indexing on Changing Habits (37.51× the country average).

Demographically, the Forks over Knives audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forks over Knives fan in United States is more female, around 44.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Changing Habits.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forks over Knives profile in United States.

Audience size
1.7M
in United States
Gender
63.6%♀
36.4% male
Age
44.7
average years
Country rank
#15833
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Forks over Knives

63.6% are female, 36.4% are male, average age 44.7.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Forks over Knives audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.7
Estimated audience size1,745,532
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Forks over Knives audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Forks over Knives audience comes from United States.

Worldwide audience distribution share by country for Forks over Knives
CountryShare
United States77.9%
Canada6.8%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forks over Knives audience in United States is strongest.

Fig. 05

Top regions by affinity

Forks over Knives fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.65×
02Maine~9K1.48×
03Idaho~10K1.36×
04New Hampshire~9K1.35×
05Alaska~5K1.33×
06Washington~40K1.25×
07Colorado~30K1.23×
08Vermont~4K1.22×
09Michigan~50K1.17×
10Ohio~60K1.14×
11Montana~6K1.14×
12Wisconsin~30K1.13×
13Utah~20K1.13×
14Hawaii~8K1.11×
15Arizona~40K1.09×
16Virginia~50K1.06×
17Minnesota~30K1.06×
18Massachusetts~40K1.05×
19Connecticut~20K1.05×
20Maryland~30K1.04×
21California~200K1.03×
22North Carolina~50K1.00×
23Rhode Island~6K1.00×
24New Mexico~9K0.99×
25South Carolina~30K0.98×
26Pennsylvania~60K0.97×
27Washington, District of Columbia~5K0.97×
28Missouri~30K0.94×
29Tennessee~30K0.93×
30Indiana~30K0.93×
31Iowa~10K0.93×
32New York~90K0.91×
33South Dakota~4K0.91×
34Illinois~50K0.89×
35Florida~100K0.88×
36Oklahoma~20K0.88×
37Delaware~4K0.88×
38West Virginia~7K0.86×
39North Dakota~3K0.86×
40Kansas~10K0.85×
41Nevada~10K0.84×
42New Jersey~40K0.83×
43Nebraska~7K0.83×
44Arkansas~10K0.82×
45Georgia~40K0.81×
46Kentucky~20K0.81×
47Louisiana~20K0.76×
48Texas~100K0.75×
49Alabama~20K0.75×
50Mississippi~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Forks over Knives, United States
0.74×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forks over Knives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forks over Knives audience
#·InterestCategoryAffinity×
01Changing HabitsHealth37.51×
02Stacy KeiblerMovies & TV28.73×
03FruitarianismFood & Beverages25.53×
04Cool WhipFood & Beverages18.84×
05FebrezeHome & Garden11.68×
06Vegetable juiceFood & Beverages11.51×
07Red wineFood & Beverages5.68×
08White wineFood & Beverages5.65×
09Trader Joe'sShopping3.86×
10PhilanthropyArts & Culture3.60×
11Natural foodsFood & Beverages3.35×
12Non-alcoholic beverageFood & Beverages3.20×
13Sustainable energyHome & Garden3.00×
14Organic foodFood & Beverages2.78×
15Organic farmingFood & Beverages2.57×
16KitchenwareHome & Garden2.34×
17Planet FitnessSports2.28×
18IKEAHome & Garden2.06×
19SupermarketShopping2.00×
20AirbnbTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forks over Knives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forks over Knives audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.51×
SustainabilityBALANCE2.18×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forks over Knives audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
ExtroversionTHRILL0.92×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forks over Knives have in United States?

Forks over Knives has an estimated audience of 1,745,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forks over Knives fans?

63.6% of Forks over Knives fans are female, 36.4% are male, with an average age of 44.7 years.

03

Which brands do Forks over Knives fans like most?

Forks over Knives fans show strongest brand affinity for Changing Habits (37.51×), Stacy Keibler (28.73×), and Trader Joe's (3.86×) over the country average.

04

Where do Forks over Knives fans live in United States?

Forks over Knives fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Forks over Knives fans also like?

Beyond Forks over Knives itself, the audience over-indexes on Stacy Keibler (28.73×), Trader Joe's (3.86×), Organic food (2.78×), and Red wine (5.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Forks over Knives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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