Forks over Knives Audience in United States

Forks over Knives logo

Forks over Knives has an estimated audience of 1,750,935 people in United States. 63.6% are female, 36.4% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Mathcore, Fairy godmother, Hibachi.

The average Forks over Knives fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Mathcore, with strongest over-indexing on Historic site (15.37× the country average). Demographically, the Forks over Knives audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Forks over Knives fans

Demographic split for Forks over Knives audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.7
Estimated audience size1,750,935

Audience persona

The typical Forks over Knives fan in United States is more female, around 44.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Forks over Knives in United States
RegionReachAffinity
California206,0001.07×
Texas120,2190.8×
Florida104,5180.88×
New York91,9200.94×
Ohio63,1951.17×
Pennsylvania57,7470.98×
Michigan56,1601.23×
North Carolina55,9831.06×
Illinois55,5110.95×
Virginia45,6101.07×
Washington45,1261.28×
Georgia42,9420.8×
Arizona40,5511.13×
New Jersey37,9440.85×
Massachusetts37,7541.09×
Colorado36,7521.33×
Oregon34,0291.7×
Tennessee33,5070.95×
Maryland30,7511.02×
Wisconsin30,1791.15×
Indiana29,7840.93×
Minnesota27,8961.11×
Missouri26,5040.94×
South Carolina26,3371×
Connecticut18,5941.06×
Utah17,7581.13×
Alabama16,3520.67×
Louisiana15,9920.71×
Kentucky15,9370.73×
Oklahoma15,7080.81×
Nevada13,5410.8×
Idaho13,0731.49×
Iowa12,5480.87×
Kansas11,5120.83×
New Hampshire10,2701.49×
Arkansas9,9350.69×
Maine9,1151.45×
Hawaii8,8231.17×
New Mexico8,3980.96×
Mississippi7,4560.52×
Nebraska6,0830.69×
Alaska5,9891.6×
Montana5,8231.2×
Rhode Island5,6321.01×
West Virginia5,4630.67×
Washington, District of Columbia5,0270.96×
Vermont3,9131.27×
Delaware3,6730.76×
South Dakota3,1710.78×
North Dakota2,0580.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forks over Knives audience
BrandAffinityCategory
Historic site15.37×Arts & Culture
Vocal harmony8.76×Music & Radio
Mathcore14.61×Music & Radio
Fairy godmother12.72×Literature
Hibachi13.27×Food & Beverages
Goop7.88×Internet & Social Media
Google Home9.34×Technology & Electronics
Governor of Michigan10.59×Politics & Society
Grinch5.49×Movies & TV
Cherish (group)13.98×Music & Radio
Hipster11.81×Politics & Society
Collectable1.85×Kids & Family
Product design2.12×Business & Career
Voltron: Legendary Defender17.09×Movies & TV
Nebraska Cornhuskers football3.69×Sports
South Asian cuisine8.73×Food & Beverages
Natural rubber1.99×Cars & Mobility
TV Fanatic10.09×Movies & TV
headspace8.83×Health
Harlow10.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forks over Knives audience
TraitClusterScore
Healthy LifestyleBALANCE4.35
SustainabilityBALANCE2.09
MindfulnessBALANCE1.91
IndulgenceJOY1.57
Design AffinityPREMIUM1.57
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Forks over Knives
CountryShare
United States87.2%
Australia4.7%
Netherlands1.9%

See Forks over Knives audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Forks over Knives have in United States?

Forks over Knives has an estimated audience of 1,750,935 people in United States, concentrated in California and Texas.

What is the gender split and age of Forks over Knives fans?

63.6% of Forks over Knives fans are female, 36.4% are male, with an average age of 44.7 years.

Which brands do Forks over Knives fans like most?

Forks over Knives fans show strongest brand affinity for Historic site (15.37×), Vocal harmony (8.76×), and Mathcore (14.61×) over the country average.

Where do Forks over Knives fans live in United States?

Forks over Knives fans in United States are most concentrated in California (reach 206,000), Texas (reach 120,219), and Florida (reach 104,518). These three regions account for the largest share of the active audience.

What other brands do Forks over Knives fans also like?

Beyond Forks over Knives itself, the audience over-indexes on Vocal harmony (8.76×), Mathcore (14.61×), Fairy godmother (12.72×), and Hibachi (13.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forks over Knives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.