Rascasse Audience Intelligence

Lacto vegetarianism Audience in United States

A data profile of the people who buy, follow and care about Lacto vegetarianism in United States — modelled from more than twelve digital signal sources. Lacto vegetarianism has an estimated audience of 626,777 people in United States.

#10470among Topic in United States#1731in Food & Beverages

The average Lacto vegetarianism fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lacto vegetarianism profile in United States.

Audience size
627K
in United States
Gender
64.5%♀
35.5% male
Age
36.6
average years
Country rank
#31968
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lacto vegetarianism fans

64.5% are female, 35.5% are male, average age 36.6.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Lacto vegetarianism audience in United States
MetricValue
Female64.5%
Male35.5%
Average age36.6
Estimated audience size626,777
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Lacto vegetarianism audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Lacto vegetarianism audience comes from United States.

Worldwide audience distribution share by country for Lacto vegetarianism
CountryShare
United States15.6%
United Kingdom10.3%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lacto vegetarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Lacto vegetarianism fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~4K1.21×
02West Virginia~3K1.14×
03California~80K1.11×
04New Jersey~20K1.11×
05Hawaii~3K1.09×
06North Dakota~1K1.09×
07Vermont~1K1.08×
08Delaware~2K1.07×
09Mississippi~5K1.06×
10South Dakota~2K1.06×
11Alaska~1K1.05×
12Washington~10K1.04×
13Pennsylvania~20K1.03×
14Massachusetts~10K1.03×
15Kansas~5K1.03×
16Washington, District of Columbia~2K1.02×
17Georgia~20K1.01×
18North Carolina~20K1.01×
19Kentucky~8K1.01×
20New York~40K1.00×
21Oklahoma~7K1.00×
22Rhode Island~2K1.00×
23Montana~2K1.00×
24Michigan~20K0.99×
25Virginia~20K0.99×
26Idaho~3K0.99×
27Ohio~20K0.98×
28Indiana~10K0.98×
29Iowa~5K0.98×
30Utah~5K0.97×
31Arizona~10K0.96×
32Maryland~10K0.96×
33Missouri~10K0.96×
34Maine~2K0.96×
35Arkansas~5K0.95×
36New Hampshire~2K0.95×
37Louisiana~8K0.94×
38Oregon~7K0.94×
39Illinois~20K0.93×
40Alabama~8K0.93×
41New Mexico~3K0.93×
42Connecticut~6K0.91×
43Tennessee~10K0.90×
44Minnesota~8K0.88×
45Nevada~5K0.88×
46Colorado~9K0.87×
47South Carolina~8K0.87×
48Wisconsin~8K0.86×
49Florida~40K0.83×
50Texas~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Lacto vegetarianism, United States
0.78×1.00×1.21×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lacto vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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