Lacto vegetarianism Audience in Germany
Lacto vegetarianism has an estimated audience of 240,258 people in Germany. 64.5% are female, 35.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Raw veganism, Nonviolence, Red meat, Veganism, Seafood.
The average Lacto vegetarianism fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Raw veganism, Nonviolence, Red meat, with strongest over-indexing on Raw veganism (27.89× the country average). Demographically, the Lacto vegetarianism audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Lacto vegetarianism fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 38.5 |
| Estimated audience size | 240,258 |
Audience persona
The typical Lacto vegetarianism fan in Germany is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Raw veganism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 19,843 | 0.38× |
| Bayern | 17,484 | 0.45× |
| Baden-Württemberg | 16,567 | 0.51× |
| Hessen | 9,208 | 0.5× |
| Niedersachsen | 8,090 | 0.35× |
| Thüringen | 7,743 | 1.26× |
| Berlin | 7,618 | 0.71× |
| Sachsen-Anhalt | 7,519 | 1.21× |
| Bremen | 7,038 | 3.43× |
| Rheinland-Pfalz | 6,867 | 0.57× |
| Saarland | 6,846 | 2.32× |
| Brandenburg | 6,653 | 0.89× |
| Mecklenburg-Vorpommern | 6,613 | 1.44× |
| Sachsen | 6,544 | 0.56× |
| Schleswig-Holstein | 6,161 | 0.71× |
| Hamburg | 3,870 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Raw veganism | 27.89× | Food & Beverages |
| Nonviolence | 23× | Politics & Society |
| Red meat | 28.26× | Food & Beverages |
| Veganism | 3.66× | Food & Beverages |
| Seafood | 6.21× | Food & Beverages |
| Vegetarian cuisine | 3.75× | Food & Beverages |
| Religion | 3.6× | Business & Career |
| Weight loss (Fitness And wellness) | 4.3× | Health |
| REWE | 2.47× | Shopping |
| Ovo vegetarianism | 22.35× | Food & Beverages |
| Netto Marken-Discount | 2.48× | Shopping |
| Edeka | 2.39× | Shopping |
| Obi (store) | 2.11× | Shopping |
| Tagesschau | 1.91× | Movies & TV |
| 2.13× | Internet & Social Media | |
| Pets | 1.75× | Pets & Animals |
| Kaufland | 2.15× | Shopping |
| Burger King | 2.5× | Food & Beverages |
| Politics and social issues | 1.77× | Politics & Society |
| Wellness (alternative medicine) | 3.03× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.22 |
| Indulgence | JOY | 1.97 |
| Sustainability | BALANCE | 1.68 |
| Sports Activity | POWER | 1.68 |
| Pet Ownership | JOY | 1.6 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| United Kingdom | 10.3% |
| Italy | 9.2% |
See Lacto vegetarianism audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lacto vegetarianism have in Germany?
Lacto vegetarianism has an estimated audience of 240,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lacto vegetarianism fans?
64.5% of Lacto vegetarianism fans are female, 35.5% are male, with an average age of 38.5 years.
Which brands do Lacto vegetarianism fans like most?
Lacto vegetarianism fans show strongest brand affinity for Raw veganism (27.89×), Nonviolence (23×), and Red meat (28.26×) over the country average.
Where do Lacto vegetarianism fans live in Germany?
Lacto vegetarianism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 19,843), Bayern (reach 17,484), and Baden-Württemberg (reach 16,567). These three regions account for the largest share of the active audience.
What other brands do Lacto vegetarianism fans also like?
Beyond Lacto vegetarianism itself, the audience over-indexes on Nonviolence (23×), Red meat (28.26×), Veganism (3.66×), and Seafood (6.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lacto vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.