A data profile of the people who buy, follow and care about Nonviolence in Germany — modelled from more than twelve digital signal sources. Nonviolence has an estimated audience of 491,444 people in Germany.
Nonviolence has an estimated audience of 491,444 people in Germany. 62.8% are female, 37.2% are male, average age 42.8. Top brand affinities: Eric Trump, Cameron Diaz, Tagesschau, Once upon a time, Lacto vegetarianism.
Top brand affinities include Eric Trump, Cameron Diaz, Tagesschau, with strongest over-indexing on Eric Trump (52.91× the country average).
Demographically, the Nonviolence audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Mindfulness.
The typical Nonviolence fan in Germany is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Eric Trump.
The key figures that characterise the Nonviolence profile in Germany.
62.8% are female, 37.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.8 |
| Estimated audience size | 491,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Nonviolence audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.3% |
| Italy | 6.9% |
| Brazil | 6.4% |
The strongest cross-interests of the Nonviolence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eric Trump | Politics & Society | 52.91× | ||
| 02 | Lacto vegetarianism | Food & Beverages | 23.00× | ||
| 03 | Cameron Diaz | Movies & TV | 20.00× | ||
| 04 | Once upon a time | Movies & TV | 20.00× | ||
| 05 | Patti Smith | Music & Radio | 20.00× | ||
| 06 | Jeff Beck | Music & Radio | 20.00× | ||
| 07 | Kate Bush | Music & Radio | 8.75× | ||
| 08 | Alice Cooper (band) | Music & Radio | 8.44× | ||
| 09 | The Epoch Times | News | 6.89× | ||
| 10 | Cillian Murphy | Movies & TV | 6.35× | ||
| 11 | Firefox | Internet & Social Media | 5.24× | ||
| 12 | Keira Knightley | Movies & TV | 5.17× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 4.81× | ||
| 14 | Political science | Business & Career | 4.34× | ||
| 15 | Tagesschau | Movies & TV | 3.89× | ||
| 16 | Politics | Politics & Society | 2.57× | ||
| 17 | Müller (company) | Food & Beverages | 2.04× | ||
| 18 | Netto Marken-Discount | Shopping | 1.88× | ||
| 19 | Nature | Home & Garden | 1.80× | ||
| 20 | Family | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.18× | |
| Mindfulness | BALANCE | 1.74× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Nonviolence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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