Rascasse Audience Intelligence

Red meat Audience in Germany

A data profile of the people who buy, follow and care about Red meat in Germany — modelled from more than twelve digital signal sources. Red meat has an estimated audience of 305,808 people in Germany.

#6089among Topic in Germany#838in Food & Beverages

The average Red meat fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paris Jackson, Mikaela Shiffrin, Steakhouse, with strongest over-indexing on Paris Jackson (20× the country average).

Demographically, the Red meat audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red meat fan in Germany is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Paris Jackson.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red meat profile in Germany.

Audience size
306K
in Germany
Gender
60.8%♀
39.2% male
Age
38.6
average years
Country rank
#17075
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red meat fans

60.8% are female, 39.2% are male, average age 38.6.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Red meat audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age38.6
Estimated audience size305,808
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Red meat audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Red meat audience comes from Germany.

Worldwide audience distribution share by country for Red meat
CountryShare
United States21.1%
Japan6.3%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red meat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red meat fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.12×
02Thüringen~9K1.11×
03Niedersachsen~30K1.09×
04Nordrhein-Westfalen~70K1.06×
05Bayern~50K1.06×
06Baden-Württemberg~40K1.04×
07Hessen~20K1.03×
08Mecklenburg-Vorpommern~6K1.02×
09Berlin~10K1.01×
10Brandenburg~10K1.01×
11Bremen~3K0.99×
12Hamburg~7K0.98×
13Schleswig-Holstein~10K0.97×
14Sachsen-Anhalt~8K0.96×
15Sachsen~10K0.93×
16Saarland~3K0.91×
Fig. 06

Affinity by region

Affinity by region — Red meat, Germany
0.91×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red meat audience
#·InterestCategoryAffinity×
01Lacto vegetarianismFood & Beverages28.26×
02Barbecue sauceFood & Beverages22.50×
03Ribs (food)Food & Beverages20.25×
04Paris JacksonMovies & TV20.00×
05Mikaela ShiffrinSports14.50×
06Smoked meatFood & Beverages13.95×
07BaconFood & Beverages10.85×
08Home DeliveryFood & Beverages10.35×
09SteakhouseFood & Beverages9.67×
10Five GuysFood & Beverages8.50×
11FirefoxInternet & Social Media7.59×
12Sunday BrunchKids & Family7.14×
13L'OsteriaFood & Beverages5.93×
14Online food orderingFood & Beverages5.16×
15Chocolate brownieFood & Beverages4.99×
16SeafoodFood & Beverages3.84×
17GrillingFood & Beverages3.13×
18Fast foodFood & Beverages2.71×
19TagesschauMovies & TV2.17×
20Netto Marken-DiscountShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red meat audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.90×
Quality AwarenessPREMIUM1.91×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red meat audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Social Media UsageJOY0.82×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red meat have in Germany?

Red meat has an estimated audience of 305,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Red meat fans?

60.8% of Red meat fans are female, 39.2% are male, with an average age of 38.6 years.

03

Which brands do Red meat fans like most?

Red meat fans show strongest brand affinity for Paris Jackson (20×), Mikaela Shiffrin (14.5×), and Steakhouse (9.67×) over the country average.

04

Where do Red meat fans live in Germany?

Red meat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Red meat fans also like?

Beyond Red meat itself, the audience over-indexes on Mikaela Shiffrin (14.5×), Steakhouse (9.67×), Smoked meat (13.95×), and Lacto vegetarianism (28.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Red meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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