Red meat Audience in Germany

Red meat has an estimated audience of 305,808 people in Germany. 60.8% are female, 39.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smoked meat, Mikaela Shiffrin, Steakhouse, Paris Jackson, Five Guys.
The average Red meat fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smoked meat, Mikaela Shiffrin, Steakhouse, with strongest over-indexing on Smoked meat (20.14× the country average). Demographically, the Red meat audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Red meat fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.6 |
| Estimated audience size | 305,808 |
Audience persona
The typical Red meat fan in Germany is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Smoked meat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,456 | 1.13× |
| Bayern | 55,285 | 1.12× |
| Baden-Württemberg | 45,698 | 1.1× |
| Niedersachsen | 33,771 | 1.14× |
| Hessen | 25,043 | 1.07× |
| Rheinland-Pfalz | 17,874 | 1.17× |
| Berlin | 14,449 | 1.06× |
| Schleswig-Holstein | 11,075 | 1.01× |
| Sachsen | 10,504 | 0.7× |
| Brandenburg | 9,786 | 1.03× |
| Thüringen | 7,941 | 1.02× |
| Hamburg | 7,389 | 1.07× |
| Sachsen-Anhalt | 7,151 | 0.9× |
| Mecklenburg-Vorpommern | 5,697 | 0.98× |
| Bremen | 2,377 | 0.91× |
| Saarland | 2,259 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoked meat | 20.14× | Food & Beverages |
| Mikaela Shiffrin | 13.85× | Sports |
| Steakhouse | 9.88× | Food & Beverages |
| Paris Jackson | 17.17× | Movies & TV |
| Five Guys | 11.76× | Food & Beverages |
| JACK & JONES | 20× | Fashion & Accessoires |
| Tagesschau | 2.64× | Movies & TV |
| Fast food | 3.85× | Food & Beverages |
| Livemusic | 4.28× | Music & Radio |
| Spiegel Online | 2.74× | News |
| Gourmet Foods | 7.05× | Food & Beverages |
| Real property | 5.8× | Home & Garden |
| Local food | 4.1× | Food & Beverages |
| Bored Panda | 13.15× | Internet & Social Media |
| Do it yourself (DIY) | 2.68× | Home & Garden |
| Home Delivery | 10.56× | Food & Beverages |
| Italo disco | 9.67× | Music & Radio |
| Ribs (food) | 14.88× | Food & Beverages |
| Firefox | 6.61× | Internet & Social Media |
| Grilling | 3.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.77 |
| Indulgence | JOY | 2.49 |
| Healthy Lifestyle | BALANCE | 2.17 |
| LGBTQ+ Identity | OPEN | 1.99 |
| DIY Mentality | THRILL | 1.99 |
| Sustainability | BALANCE | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 6.3% |
| Italy | 5.9% |
See Red meat audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Red meat have in Germany?
Red meat has an estimated audience of 305,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Red meat fans?
60.8% of Red meat fans are female, 39.2% are male, with an average age of 38.6 years.
Which brands do Red meat fans like most?
Red meat fans show strongest brand affinity for Smoked meat (20.14×), Mikaela Shiffrin (13.85×), and Steakhouse (9.88×) over the country average.
Where do Red meat fans live in Germany?
Red meat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,456), Bayern (reach 55,285), and Baden-Württemberg (reach 45,698). These three regions account for the largest share of the active audience.
What other brands do Red meat fans also like?
Beyond Red meat itself, the audience over-indexes on Mikaela Shiffrin (13.85×), Steakhouse (9.88×), Paris Jackson (17.17×), and Five Guys (11.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Red meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.