Red meat Audience in Germany

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Red meat has an estimated audience of 305,808 people in Germany. 60.8% are female, 39.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smoked meat, Mikaela Shiffrin, Steakhouse, Paris Jackson, Five Guys.

The average Red meat fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smoked meat, Mikaela Shiffrin, Steakhouse, with strongest over-indexing on Smoked meat (20.14× the country average). Demographically, the Red meat audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Red meat fans

Demographic split for Red meat audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age38.6
Estimated audience size305,808

Audience persona

The typical Red meat fan in Germany is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Smoked meat.

Top regions in Germany

Top regions ranked by reach for Red meat in Germany
RegionReachAffinity
Nordrhein-Westfalen75,4561.13×
Bayern55,2851.12×
Baden-Württemberg45,6981.1×
Niedersachsen33,7711.14×
Hessen25,0431.07×
Rheinland-Pfalz17,8741.17×
Berlin14,4491.06×
Schleswig-Holstein11,0751.01×
Sachsen10,5040.7×
Brandenburg9,7861.03×
Thüringen7,9411.02×
Hamburg7,3891.07×
Sachsen-Anhalt7,1510.9×
Mecklenburg-Vorpommern5,6970.98×
Bremen2,3770.91×
Saarland2,2590.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red meat audience
BrandAffinityCategory
Smoked meat20.14×Food & Beverages
Mikaela Shiffrin13.85×Sports
Steakhouse9.88×Food & Beverages
Paris Jackson17.17×Movies & TV
Five Guys11.76×Food & Beverages
JACK & JONES20×Fashion & Accessoires
Tagesschau2.64×Movies & TV
Fast food3.85×Food & Beverages
Livemusic4.28×Music & Radio
Spiegel Online2.74×News
Gourmet Foods7.05×Food & Beverages
Real property5.8×Home & Garden
Local food4.1×Food & Beverages
Bored Panda13.15×Internet & Social Media
Do it yourself (DIY)2.68×Home & Garden
Home Delivery10.56×Food & Beverages
Italo disco9.67×Music & Radio
Ribs (food)14.88×Food & Beverages
Firefox6.61×Internet & Social Media
Grilling3.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red meat audience
TraitClusterScore
Convenience OrientationPREMIUM2.77
IndulgenceJOY2.49
Healthy LifestyleBALANCE2.17
LGBTQ+ IdentityOPEN1.99
DIY MentalityTHRILL1.99
SustainabilityBALANCE1.92

Worldwide distribution

Worldwide audience distribution share by country for Red meat
CountryShare
United States21.1%
Japan6.3%
Italy5.9%

See Red meat audiences in other countries

More Food & Beverages audiences in Germany

Frequently asked questions

How many fans does Red meat have in Germany?

Red meat has an estimated audience of 305,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Red meat fans?

60.8% of Red meat fans are female, 39.2% are male, with an average age of 38.6 years.

Which brands do Red meat fans like most?

Red meat fans show strongest brand affinity for Smoked meat (20.14×), Mikaela Shiffrin (13.85×), and Steakhouse (9.88×) over the country average.

Where do Red meat fans live in Germany?

Red meat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,456), Bayern (reach 55,285), and Baden-Württemberg (reach 45,698). These three regions account for the largest share of the active audience.

What other brands do Red meat fans also like?

Beyond Red meat itself, the audience over-indexes on Mikaela Shiffrin (13.85×), Steakhouse (9.88×), Paris Jackson (17.17×), and Five Guys (11.76×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.