Raw veganism Audience in Germany
Raw veganism has an estimated audience of 451,968 people in Germany. 73.2% are female, 26.8% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plant-based diet, Fruitarianism, Do it yourself (DIY), Tagesschau, Livemusic.
The average Raw veganism fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plant-based diet, Fruitarianism, Do it yourself (DIY), with strongest over-indexing on Plant-based diet (14.79× the country average). Demographically, the Raw veganism audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Raw veganism fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 35.7 |
| Estimated audience size | 451,968 |
Audience persona
The typical Raw veganism fan in Germany is more female, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Plant-based diet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,120 | 0.71× |
| Bayern | 57,227 | 0.79× |
| Baden-Württemberg | 48,769 | 0.79× |
| Hessen | 27,944 | 0.81× |
| Niedersachsen | 26,501 | 0.6× |
| Berlin | 26,146 | 1.29× |
| Rheinland-Pfalz | 16,177 | 0.71× |
| Sachsen | 13,650 | 0.62× |
| Schleswig-Holstein | 12,176 | 0.75× |
| Thüringen | 11,079 | 0.96× |
| Brandenburg | 10,923 | 0.78× |
| Sachsen-Anhalt | 10,760 | 0.92× |
| Bremen | 10,072 | 2.61× |
| Mecklenburg-Vorpommern | 9,464 | 1.1× |
| Saarland | 9,408 | 1.7× |
| Hamburg | 8,841 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plant-based diet | 14.79× | Health |
| Fruitarianism | 36.43× | Food & Beverages |
| Do it yourself (DIY) | 3.28× | Home & Garden |
| Tagesschau | 2.7× | Movies & TV |
| Livemusic | 4.26× | Music & Radio |
| Gluten-free diet | 8.15× | Food & Beverages |
| Natural foods | 5.31× | Food & Beverages |
| Local food | 3.96× | Food & Beverages |
| Adriana Lima | 10.73× | Fashion & Accessoires |
| Organic food | 2.87× | Food & Beverages |
| Zero waste | 5.31× | Home & Garden |
| Harry Potter | 1.74× | Movies & TV |
| Sustainable clothing | 5.28× | Fashion & Accessoires |
| Pets | 1.75× | Pets & Animals |
| Sunday Brunch | 6.17× | Kids & Family |
| Organic farming | 3.16× | Food & Beverages |
| Property finder | 3.61× | Home & Garden |
| Etsy | 3.21× | Fashion & Accessoires |
| Art exhibition | 3.62× | Arts & Culture |
| Fressnapf | 3.31× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.06 |
| Healthy Lifestyle | BALANCE | 2.51 |
| Pet Ownership | JOY | 2.19 |
| LGBTQ+ Identity | OPEN | 2.13 |
| Urban Lifestyle | OPEN | 1.78 |
| Mindfulness | BALANCE | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 9.2% |
| Germany | 7.1% |
See Raw veganism audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Raw veganism have in Germany?
Raw veganism has an estimated audience of 451,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raw veganism fans?
73.2% of Raw veganism fans are female, 26.8% are male, with an average age of 35.7 years.
Which brands do Raw veganism fans like most?
Raw veganism fans show strongest brand affinity for Plant-based diet (14.79×), Fruitarianism (36.43×), and Do it yourself (DIY) (3.28×) over the country average.
Where do Raw veganism fans live in Germany?
Raw veganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,120), Bayern (reach 57,227), and Baden-Württemberg (reach 48,769). These three regions account for the largest share of the active audience.
What other brands do Raw veganism fans also like?
Beyond Raw veganism itself, the audience over-indexes on Fruitarianism (36.43×), Do it yourself (DIY) (3.28×), Tagesschau (2.7×), and Livemusic (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raw veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.