Rascasse Audience Intelligence

Raw veganism Audience in Germany

A data profile of the people who buy, follow and care about Raw veganism in Germany — modelled from more than twelve digital signal sources. Raw veganism has an estimated audience of 451,968 people in Germany.

#4922among Topic in Germany#622in Food & Beverages

The average Raw veganism fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plant-based diet, Sunday Brunch, Lacto vegetarianism, with strongest over-indexing on Plant-based diet (21.29× the country average).

Demographically, the Raw veganism audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raw veganism fan in Germany is more female, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Plant-based diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw veganism profile in Germany.

Audience size
452K
in Germany
Gender
73.2%♀
26.8% male
Age
35.7
average years
Country rank
#12709
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw veganism fans

73.2% are female, 26.8% are male, average age 35.7.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Raw veganism audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age35.7
Estimated audience size451,968
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Raw veganism audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Raw veganism audience comes from Germany.

Worldwide audience distribution share by country for Raw veganism
CountryShare
United States28.2%
United Kingdom9.2%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw veganism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raw veganism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.38×
02Saarland~7K1.21×
03Berlin~20K1.10×
04Sachsen-Anhalt~10K1.01×
05Thüringen~10K1.01×
06Mecklenburg-Vorpommern~9K1.01×
07Brandenburg~10K0.96×
08Hamburg~10K0.95×
09Schleswig-Holstein~20K0.94×
10Rheinland-Pfalz~20K0.91×
11Hessen~30K0.88×
12Sachsen~20K0.88×
13Baden-Württemberg~50K0.86×
14Bayern~60K0.83×
15Niedersachsen~40K0.81×
16Nordrhein-Westfalen~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Raw veganism, Germany
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw veganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw veganism audience
#·InterestCategoryAffinity×
01Lacto vegetarianismFood & Beverages27.89×
02Plant-based dietHealth21.29×
03Sports drinkFood & Beverages20.57×
04Sunday BrunchKids & Family10.89×
05Adriana LimaFashion & Accessoires9.57×
06Chocolate brownieFood & Beverages7.75×
07Cats (musical)Music & Radio7.24×
08Gluten-free dietFood & Beverages7.12×
09Sustainable clothingFashion & Accessoires6.71×
10PhilanthropyArts & Culture5.86×
11Robert RedfordMovies & TV5.53×
12Crime fictionLiterature5.17×
13Zero wasteHome & Garden4.89×
14Organic farmingFood & Beverages3.64×
15Local foodFood & Beverages3.47×
16HugendubelShopping3.13×
17Organic foodFood & Beverages2.87×
18Do it yourself (DIY)Home & Garden2.86×
19TagesschauMovies & TV1.97×
20Harry PotterMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw veganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw veganism audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.00×
Healthy LifestyleBALANCE2.36×
Quality AwarenessPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw veganism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Price SensitivityPREMIUM0.89×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw veganism have in Germany?

Raw veganism has an estimated audience of 451,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raw veganism fans?

73.2% of Raw veganism fans are female, 26.8% are male, with an average age of 35.7 years.

03

Which brands do Raw veganism fans like most?

Raw veganism fans show strongest brand affinity for Plant-based diet (21.29×), Sunday Brunch (10.89×), and Lacto vegetarianism (27.89×) over the country average.

04

Where do Raw veganism fans live in Germany?

Raw veganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Raw veganism fans also like?

Beyond Raw veganism itself, the audience over-indexes on Sunday Brunch (10.89×), Lacto vegetarianism (27.89×), Adriana Lima (9.57×), and Chocolate brownie (7.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Raw veganism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raw veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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