Rascasse Audience Intelligence

Raw veganism Audience in United States

A data profile of the people who buy, follow and care about Raw veganism in United States — modelled from more than twelve digital signal sources. Raw veganism has an estimated audience of 1,786,251 people in United States.

#6707among Topic in United States#942in Food & Beverages

The average Raw veganism fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Fruitarianism, Almond milk, Trader Joe's, with strongest over-indexing on Fruitarianism (118.88× the country average).

Demographically, the Raw veganism audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raw veganism fan in United States is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Fruitarianism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw veganism profile in United States.

Audience size
1.8M
in United States
Gender
75.4%♀
24.6% male
Age
36.2
average years
Country rank
#15554
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw veganism fans

75.4% are female, 24.6% are male, average age 36.2.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Raw veganism audience in United States
MetricValue
Female75.4%
Male24.6%
Average age36.2
Estimated audience size1,786,251
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Raw veganism audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3922%
40-4919%
50+12%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Raw veganism audience comes from United States.

Worldwide audience distribution share by country for Raw veganism
CountryShare
United States28.2%
United Kingdom9.2%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw veganism audience in United States is strongest.

Fig. 05

Top regions by affinity

Raw veganism fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~90K1.69×
02Washington, District of Columbia~7K1.32×
03California~200K1.26×
04Maryland~40K1.21×
05Florida~100K1.18×
06Vermont~4K1.17×
07Alaska~4K1.15×
08Hawaii~9K1.12×
09Illinois~60K1.09×
10New York~100K1.08×
11North Carolina~60K1.07×
12North Dakota~4K1.07×
13Virginia~50K1.06×
14South Dakota~4K1.06×
15Montana~5K1.03×
16Washington~40K1.01×
17Nevada~20K1.01×
18Delaware~5K1.01×
19Oregon~20K1.00×
20Maine~6K0.99×
21Rhode Island~6K0.99×
22West Virginia~8K0.98×
23Idaho~9K0.97×
24New Hampshire~7K0.97×
25Mississippi~10K0.94×
26New Mexico~8K0.94×
27Massachusetts~30K0.93×
28Alabama~20K0.93×
29Louisiana~20K0.93×
30Michigan~40K0.92×
31Arizona~30K0.92×
32South Carolina~20K0.92×
33Kentucky~20K0.92×
34Kansas~10K0.92×
35Nebraska~8K0.92×
36Tennessee~30K0.91×
37Colorado~30K0.91×
38Connecticut~20K0.91×
39Arkansas~10K0.91×
40New Jersey~40K0.90×
41Pennsylvania~50K0.89×
42Missouri~30K0.89×
43Oklahoma~20K0.89×
44Utah~10K0.89×
45Iowa~10K0.88×
46Indiana~30K0.87×
47Ohio~50K0.86×
48Minnesota~20K0.86×
49Texas~100K0.85×
50Wisconsin~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Raw veganism, United States
0.85×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw veganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw veganism audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages118.88×
02Natural Home remediesHealth42.38×
03Cultural tourismTravel & Leisure19.76×
04Brownie (folklore)Food & Beverages19.17×
05Almond milkFood & Beverages17.66×
06International educationBusiness & Career10.92×
07Christoph WaltzMovies & TV9.77×
08Raw foodismFood & Beverages9.54×
09Michelle RodriguezMovies & TV7.28×
10Natural foodsFood & Beverages4.80×
11Trader Joe'sShopping4.44×
12Diet foodFood & Beverages3.96×
13MilkFood & Beverages3.51×
14Organic farmingFood & Beverages3.20×
15Art exhibitionArts & Culture3.17×
16Natural skin careBeauty & Wellness3.07×
17Enterprise Rent-A-CarCars & Mobility2.77×
18Local foodFood & Beverages2.65×
19InnovationBusiness & Career2.61×
20Do it yourself (DIY)Home & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw veganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw veganism audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.54×
Community OrientationOPEN2.41×
MindfulnessBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw veganism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Family OrientationCONSERVATISM0.73×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw veganism have in United States?

Raw veganism has an estimated audience of 1,786,251 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Raw veganism fans?

75.4% of Raw veganism fans are female, 24.6% are male, with an average age of 36.2 years.

03

Which brands do Raw veganism fans like most?

Raw veganism fans show strongest brand affinity for Fruitarianism (118.88×), Almond milk (17.66×), and Trader Joe's (4.44×) over the country average.

04

Where do Raw veganism fans live in United States?

Raw veganism fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raw veganism fans also like?

Beyond Raw veganism itself, the audience over-indexes on Almond milk (17.66×), Trader Joe's (4.44×), Milk (3.51×), and Do it yourself (DIY) (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Raw veganism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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