Raw veganism Audience in United States

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Raw veganism has an estimated audience of 1,786,251 people in United States. 75.4% are female, 24.6% are male, average age 36.2. Top regions: California, Florida, Texas. Top brand affinities: Product design, Natural rubber, Bank account, Electrolyte, UK garage.

The average Raw veganism fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Natural rubber, Bank account, with strongest over-indexing on Product design (4.23× the country average). Demographically, the Raw veganism audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Raw veganism fans

Demographic split for Raw veganism audience in United States
MetricValue
Female75.4%
Male24.6%
Average age36.2
Estimated audience size1,786,251

Audience persona

The typical Raw veganism fan in United States is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Raw veganism in United States
RegionReachAffinity
California262,5691.34×
Florida155,2241.28×
Texas140,8940.92×
New York114,7571.15×
Georgia113,4012.06×
Illinois72,9581.23×
North Carolina64,1251.19×
Pennsylvania55,4470.92×
Virginia51,7111.19×
Ohio45,3780.82×
Michigan43,5000.93×
Maryland41,1611.34×
Washington39,8641.11×
New Jersey38,7800.85×
Arizona36,0590.99×
Massachusetts33,1110.94×
Tennessee30,9550.86×
Missouri23,7270.82×
Colorado23,2790.83×
South Carolina22,8170.85×
Alabama22,6460.91×
Indiana20,8700.64×
Oregon20,5561×
Louisiana19,5690.85×
Nevada18,4651.07×
Wisconsin18,3060.68×
Minnesota17,8420.7×
Connecticut14,6380.82×
Oklahoma13,9540.7×
Kentucky12,7150.57×
Utah12,3370.77×
Mississippi11,8970.81×
Kansas9,9790.71×
Hawaii9,9631.3×
Arkansas9,5120.65×
Washington, District of Columbia9,3471.74×
Idaho7,7090.86×
Iowa6,4590.44×
New Mexico5,9120.66×
West Virginia5,8930.71×
Alaska5,8811.54×
Maine5,8570.92×
New Hampshire5,6650.8×
Nebraska5,5470.62×
Wyoming5,1641.95×
Montana5,1261.03×
Rhode Island5,0790.89×
South Dakota5,0601.23×
North Dakota4,9271.34×
Delaware4,8980.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raw veganism audience
BrandAffinityCategory
Product design4.23×Business & Career
Natural rubber3.76×Cars & Mobility
Bank account4.43×Business & Career
Electrolyte7.96×Health
UK garage8.35×Music & Radio
Collectable2.43×Kids & Family
Stamp collecting5.88×Home & Garden
Historic site5.23×Arts & Culture
Isometric exercise9.66×Sports
Kingdom of Judah5.59×Politics & Society
JDSU2.31×Business & Career
Halsey, Oregon6.25×Travel & Leisure
Mothercare2.42×Kids & Family
Nebraska Cornhuskers football2.51×Sports
Superintendent (education)6.65×Business & Career
Staycation2.13×Home & Garden
Jesse Plemons2.2×Movies & TV
Kento Yamazaki6.92×Movies & TV
Kendra Scott1.81×Fashion & Accessoires
Cachorro3.31×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raw veganism audience
TraitClusterScore
Pet OwnershipJOY2.55
LGBTQ+ IdentityOPEN2.47
SustainabilityBALANCE2.38
MindfulnessBALANCE2.29
Healthy LifestyleBALANCE2.24
Design AffinityPREMIUM2.08

Worldwide distribution

Worldwide audience distribution share by country for Raw veganism
CountryShare
United States28.2%
United Kingdom9.2%
Germany7.1%

See Raw veganism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Raw veganism have in United States?

Raw veganism has an estimated audience of 1,786,251 people in United States, concentrated in California and Florida.

What is the gender split and age of Raw veganism fans?

75.4% of Raw veganism fans are female, 24.6% are male, with an average age of 36.2 years.

Which brands do Raw veganism fans like most?

Raw veganism fans show strongest brand affinity for Product design (4.23×), Natural rubber (3.76×), and Bank account (4.43×) over the country average.

Where do Raw veganism fans live in United States?

Raw veganism fans in United States are most concentrated in California (reach 262,569), Florida (reach 155,224), and Texas (reach 140,894). These three regions account for the largest share of the active audience.

What other brands do Raw veganism fans also like?

Beyond Raw veganism itself, the audience over-indexes on Natural rubber (3.76×), Bank account (4.43×), Electrolyte (7.96×), and UK garage (8.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.