Non-celiac gluten sensitivity Audience in United States
Non-celiac gluten sensitivity has an estimated audience of 606,373 people in United States. 81.5% are female, 18.5% are male, average age 40.4. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Mackenzie Foy, Voter registration, Mathcore.
Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Mackenzie Foy, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Non-celiac gluten sensitivity audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Health · Type: Topic
Demographics of Non-celiac gluten sensitivity fans
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 40.4 |
| Estimated audience size | 606,373 |
Audience persona
The typical Non-celiac gluten sensitivity fan in United States is more female, around 40.4 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Regional styles of Mexican music | 20× | Music & Radio |
| Mackenzie Foy | 20× | Fashion & Accessoires |
| Voter registration | 12.25× | Politics & Society |
| Mathcore | 17.86× | Music & Radio |
| Google Home | 11.91× | Technology & Electronics |
| Emperor Entertainment Group | 19.8× | Business & Career |
| Penn & Teller | 13.06× | Movies & TV |
| Product design | 2.83× | Business & Career |
| Elsword | 20× | Games |
| Bully (2011 film) | 7.92× | Movies & TV |
| The Historian | 16.83× | Literature |
| Superintendent (education) | 8.6× | Business & Career |
| The Journey (1959 film) | 15.59× | Movies & TV |
| Hebe | 5.29× | Home & Garden |
| Janitor | 5× | Home & Garden |
| Eurail | 16.92× | Cars & Mobility |
| edureka | 25.1× | Business & Career |
| Halsey, Oregon | 5.42× | Travel & Leisure |
| JDSU | 1.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.38 |
| Community Orientation | OPEN | 2 |
| Indulgence | JOY | 1.91 |
| Price Sensitivity | PREMIUM | 1.71 |
| Design Affinity | PREMIUM | 1.7 |
| LGBTQ+ Identity | OPEN | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| France | 15.9% |
| United Kingdom | 8.0% |
See Non-celiac gluten sensitivity audiences in other countries
- Non-celiac gluten sensitivity — Germany
- Non-celiac gluten sensitivity — United Kingdom
- Non-celiac gluten sensitivity — France
- Non-celiac gluten sensitivity — Italy
- Non-celiac gluten sensitivity — Spain
- Non-celiac gluten sensitivity — Brazil
- Non-celiac gluten sensitivity — Japan
- Non-celiac gluten sensitivity — South Korea
- Non-celiac gluten sensitivity — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Non-celiac gluten sensitivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.