Rascasse Audience Intelligence

Non-celiac gluten sensitivity Audience in United States

A data profile of the people who buy, follow and care about Non-celiac gluten sensitivity in United States — modelled from more than twelve digital signal sources. Non-celiac gluten sensitivity has an estimated audience of 606,373 people in United States.

#10594among Topic in United States#887in Health

The average Non-celiac gluten sensitivity fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Newcastle United F.C., Pinterest, Ronaldinho, with strongest over-indexing on Newcastle United F.C. (31.08× the country average).

Demographically, the Non-celiac gluten sensitivity audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Non-celiac gluten sensitivity fan in United States is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Newcastle United F.C..

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-celiac gluten sensitivity profile in United States.

Audience size
606K
in United States
Gender
81.5%♀
18.5% male
Age
40.4
average years
Country rank
#32594
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-celiac gluten sensitivity fans

81.5% are female, 18.5% are male, average age 40.4.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Non-celiac gluten sensitivity audience in United States
MetricValue
Female81.5%
Male18.5%
Average age40.4
Estimated audience size606,373
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Non-celiac gluten sensitivity audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4924%
50+22%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Non-celiac gluten sensitivity audience comes from United States.

Worldwide audience distribution share by country for Non-celiac gluten sensitivity
CountryShare
United States35.9%
France15.9%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-celiac gluten sensitivity audience in United States is strongest.

Fig. 05

Top regions by affinity

Non-celiac gluten sensitivity fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.15×
02Massachusetts~10K1.12×
03New Hampshire~3K1.08×
04Pennsylvania~20K1.06×
05Washington~10K1.06×
06Ohio~20K1.05×
07Minnesota~9K1.05×
08Kentucky~8K1.05×
09Connecticut~6K1.05×
10Alaska~1K1.05×
11Wyoming<1K1.05×
12Virginia~20K1.04×
13Iowa~5K1.04×
14Vermont~1K1.04×
15West Virginia~3K1.02×
16Montana~2K1.02×
17South Dakota~1K1.02×
18North Dakota~1K1.02×
19New York~30K1.01×
20Tennessee~10K1.01×
21Colorado~10K1.01×
22Wisconsin~9K1.01×
23Kansas~5K1.01×
24Rhode Island~2K1.01×
25Missouri~10K1.00×
26Idaho~3K1.00×
27Maine~2K1.00×
28Michigan~20K0.99×
29New Jersey~20K0.99×
30Maryland~10K0.99×
31Oklahoma~7K0.99×
32Alabama~8K0.98×
33Arkansas~5K0.98×
34North Carolina~20K0.97×
35Utah~5K0.97×
36Indiana~10K0.96×
37Nebraska~3K0.96×
38Hawaii~3K0.96×
39Washington, District of Columbia~2K0.96×
40South Carolina~9K0.95×
41Mississippi~5K0.95×
42New Mexico~3K0.95×
43Illinois~20K0.94×
44Arizona~10K0.92×
45Louisiana~7K0.91×
46Nevada~5K0.91×
47Georgia~20K0.89×
48Florida~30K0.84×
49Texas~40K0.79×
50California~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Non-celiac gluten sensitivity, United States
0.78×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-celiac gluten sensitivity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-celiac gluten sensitivity audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages49.58×
02Newcastle United F.C.Sports31.08×
03RonaldinhoSports20.00×
04Leicester City F.C.Sports20.00×
05Crystal Palace F.C.Sports20.00×
06Pep GuardiolaSports20.00×
07Jessica BielMovies & TV13.12×
08QVCMovies & TV6.78×
09Paleolithic dietHealth6.02×
10Weather forecastingHome & Garden5.64×
11Sustainable energyHome & Garden4.62×
12FedExBusiness & Career4.32×
13Discount storesShopping4.26×
14PinterestInternet & Social Media3.50×
15Shopping mallsShopping3.16×
16Mortgage loansBusiness & Career3.13×
17Organic foodFood & Beverages3.07×
18Trader Joe'sShopping2.78×
19AirbnbTravel & Leisure2.53×
20McDonald'sFood & Beverages2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-celiac gluten sensitivity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-celiac gluten sensitivity audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.15×
Convenience OrientationPREMIUM2.15×
Community OrientationOPEN2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-celiac gluten sensitivity audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
ExtroversionTHRILL0.94×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-celiac gluten sensitivity have in United States?

Non-celiac gluten sensitivity has an estimated audience of 606,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Non-celiac gluten sensitivity fans?

81.5% of Non-celiac gluten sensitivity fans are female, 18.5% are male, with an average age of 40.4 years.

03

Which brands do Non-celiac gluten sensitivity fans like most?

Non-celiac gluten sensitivity fans show strongest brand affinity for Newcastle United F.C. (31.08×), Pinterest (3.5×), and Ronaldinho (20×) over the country average.

04

Where do Non-celiac gluten sensitivity fans live in United States?

Non-celiac gluten sensitivity fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Non-celiac gluten sensitivity fans also like?

Beyond Non-celiac gluten sensitivity itself, the audience over-indexes on Pinterest (3.5×), Ronaldinho (20×), QVC (6.78×), and Jessica Biel (13.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Non-celiac gluten sensitivity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Non-celiac gluten sensitivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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