Rascasse Audience Intelligence

Ovo-lacto vegetarianism Audience in United States

A data profile of the people who buy, follow and care about Ovo-lacto vegetarianism in United States — modelled from more than twelve digital signal sources. Ovo-lacto vegetarianism has an estimated audience of 896,461 people in United States.

#9084among Topic in United States#1420in Food & Beverages

The average Ovo-lacto vegetarianism fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fruitarianism, Global warming, Fast food restaurants, with strongest over-indexing on Fruitarianism (241.6× the country average).

Demographically, the Ovo-lacto vegetarianism audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ovo-lacto vegetarianism fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Fruitarianism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ovo-lacto vegetarianism profile in United States.

Audience size
896K
in United States
Gender
62.4%♀
37.6% male
Age
36.5
average years
Country rank
#25473
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ovo-lacto vegetarianism fans

62.4% are female, 37.6% are male, average age 36.5.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Ovo-lacto vegetarianism audience in United States
MetricValue
Female62.4%
Male37.6%
Average age36.5
Estimated audience size896,461
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Ovo-lacto vegetarianism audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4919%
50+17%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Ovo-lacto vegetarianism audience comes from United States.

Worldwide audience distribution share by country for Ovo-lacto vegetarianism
CountryShare
United States18.9%
United Kingdom8.3%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ovo-lacto vegetarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Ovo-lacto vegetarianism fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.34×
02Minnesota~20K1.30×
03Hawaii~5K1.24×
04Washington~20K1.22×
05Oregon~10K1.20×
06New Jersey~30K1.19×
07Massachusetts~20K1.18×
08California~100K1.17×
09Illinois~30K1.15×
10Virginia~20K1.09×
11North Carolina~30K1.06×
12New York~50K1.05×
13Alaska~2K1.05×
14Maryland~20K1.04×
15Maine~3K1.04×
16Colorado~10K1.03×
17Pennsylvania~30K1.02×
18Georgia~30K1.02×
19Michigan~20K1.02×
20Vermont~2K1.02×
21Ohio~30K1.00×
22Indiana~20K1.00×
23Arkansas~7K1.00×
24Kansas~7K1.00×
25Rhode Island~3K1.00×
26Missouri~10K0.99×
27Delaware~2K0.98×
28Montana~2K0.98×
29Connecticut~9K0.97×
30Iowa~7K0.97×
31Nebraska~4K0.97×
32Kentucky~10K0.96×
33West Virginia~4K0.96×
34New Hampshire~3K0.96×
35South Dakota~2K0.96×
36New Mexico~4K0.95×
37North Dakota~2K0.95×
38Tennessee~20K0.94×
39Utah~8K0.94×
40Mississippi~7K0.94×
41Idaho~4K0.94×
42Wisconsin~10K0.93×
43Oklahoma~9K0.93×
44Louisiana~10K0.89×
45Nevada~8K0.89×
46Alabama~10K0.88×
47Arizona~20K0.86×
48South Carolina~10K0.83×
49Texas~60K0.82×
50Florida~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Ovo-lacto vegetarianism, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ovo-lacto vegetarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ovo-lacto vegetarianism audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages241.60×
02Global warmingPolitics & Society27.69×
03Kosher foodsFood & Beverages26.69×
04Burj KhalifaTravel & Leisure20.00×
05EVA AirTravel & Leisure19.92×
06Breast pumpKids & Family12.31×
07Fast food restaurantsFood & Beverages5.71×
08Natural foodsFood & Beverages5.43×
09Italian cuisineFood & Beverages4.40×
10MilkFood & Beverages4.19×
11KitchenwareHome & Garden3.62×
12VeganismFood & Beverages3.07×
13CheeseFood & Beverages3.01×
14CocktailFood & Beverages2.99×
15Burger KingFood & Beverages2.87×
16NordstromShopping2.71×
17Fast foodFood & Beverages2.32×
18RecipesFood & Beverages2.17×
19Home improvementHome & Garden1.99×
20CookingFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ovo-lacto vegetarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ovo-lacto vegetarianism audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.24×
Luxury OrientationPREMIUM2.51×
Quality AwarenessPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ovo-lacto vegetarianism audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
IndividualismJOY0.84×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ovo-lacto vegetarianism have in United States?

Ovo-lacto vegetarianism has an estimated audience of 896,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ovo-lacto vegetarianism fans?

62.4% of Ovo-lacto vegetarianism fans are female, 37.6% are male, with an average age of 36.5 years.

03

Which brands do Ovo-lacto vegetarianism fans like most?

Ovo-lacto vegetarianism fans show strongest brand affinity for Fruitarianism (241.6×), Global warming (27.69×), and Fast food restaurants (5.71×) over the country average.

04

Where do Ovo-lacto vegetarianism fans live in United States?

Ovo-lacto vegetarianism fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ovo-lacto vegetarianism fans also like?

Beyond Ovo-lacto vegetarianism itself, the audience over-indexes on Global warming (27.69×), Fast food restaurants (5.71×), Italian cuisine (4.4×), and Milk (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ovo-lacto vegetarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovo-lacto vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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