Ovo-lacto vegetarianism Audience in United States
Ovo-lacto vegetarianism has an estimated audience of 896,461 people in United States. 62.4% are female, 37.6% are male, average age 36.5. Top brand affinities: Product design, Collectable, Dog breed, Elsword, UK garage.
Top brand affinities include Product design, Collectable, Dog breed, with strongest over-indexing on Product design (4.46× the country average). Demographically, the Ovo-lacto vegetarianism audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Ovo-lacto vegetarianism fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 36.5 |
| Estimated audience size | 896,461 |
Audience persona
The typical Ovo-lacto vegetarianism fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.46× | Business & Career |
| Collectable | 2.59× | Kids & Family |
| Dog breed | 1.66× | Pets & Animals |
| Elsword | 20× | Games |
| UK garage | 6.67× | Music & Radio |
| Pantsuit | 12.31× | Fashion & Accessoires |
| Ian Bremmer | 18.66× | Politics & Society |
| Who Wants to Be a Millionaire? | 9.89× | Movies & TV |
| Home equity | 2.04× | Home & Garden |
| Keene, New Hampshire | 20× | Travel & Leisure |
| Stamp collecting | 4.69× | Home & Garden |
| edureka | 35.73× | Business & Career |
| OpenJDK | 20× | |
| Historic site | 3.94× | Arts & Culture |
| National University of Distance Education | 29.2× | Business & Career |
| Superintendent (education) | 8.96× | Business & Career |
| Urban horticulture | 3.12× | Home & Garden |
| CAC 40 | 4.14× | Business & Career |
| Gründerzeit | 12.33× | Politics & Society |
| Graham Greene | 4.73× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.33 |
| Indulgence | JOY | 2.77 |
| Quality Awareness | PREMIUM | 2.21 |
| Healthy Lifestyle | BALANCE | 2.06 |
| Design Affinity | PREMIUM | 2.02 |
| Early Adopter Mentality | POWER | 1.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 8.3% |
| Italy | 7.1% |
See Ovo-lacto vegetarianism audiences in other countries
- Ovo-lacto vegetarianism — Germany
- Ovo-lacto vegetarianism — United Kingdom
- Ovo-lacto vegetarianism — France
- Ovo-lacto vegetarianism — Italy
- Ovo-lacto vegetarianism — Spain
- Ovo-lacto vegetarianism — Brazil
- Ovo-lacto vegetarianism — Japan
- Ovo-lacto vegetarianism — South Korea
- Ovo-lacto vegetarianism — India
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ovo-lacto vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.