Ovo-lacto vegetarianism Audience in Germany
Ovo-lacto vegetarianism has an estimated audience of 273,635 people in Germany. 60.7% are female, 39.3% are male, average age 39.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Corfu (regional unit), Eco Friendly Living, Collectable, Weimar Republic, Progressive rock.
The average Ovo-lacto vegetarianism fan in Germany is 39.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Corfu (regional unit), Eco Friendly Living, Collectable, with strongest over-indexing on Corfu (regional unit) (9.5× the country average). Demographically, the Ovo-lacto vegetarianism audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Ovo-lacto vegetarianism fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.9 |
| Estimated audience size | 273,635 |
Audience persona
The typical Ovo-lacto vegetarianism fan in Germany is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 69,044 | 1.85× |
| Nordrhein-Westfalen | 54,991 | 0.92× |
| Bayern | 52,464 | 1.19× |
| Niedersachsen | 24,149 | 0.91× |
| Hessen | 21,746 | 1.04× |
| Rheinland-Pfalz | 13,757 | 1× |
| Berlin | 13,445 | 1.1× |
| Sachsen | 11,299 | 0.84× |
| Schleswig-Holstein | 11,039 | 1.12× |
| Hamburg | 7,124 | 1.15× |
| Brandenburg | 5,883 | 0.69× |
| Thüringen | 5,666 | 0.81× |
| Sachsen-Anhalt | 5,219 | 0.74× |
| Mecklenburg-Vorpommern | 4,189 | 0.8× |
| Saarland | 3,361 | 1× |
| Bremen | 2,757 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 9.5× | Travel & Leisure |
| Eco Friendly Living | 10.66× | Home & Garden |
| Collectable | 3.6× | Kids & Family |
| Weimar Republic | 9.4× | Politics & Society |
| Progressive rock | 2.37× | Music & Radio |
| The Human Centipede 2 (Full Sequence) | 10.22× | Movies & TV |
| Natural rubber | 2.83× | Cars & Mobility |
| Unique Gifts | 1.59× | Shopping |
| Gründerzeit | 5.32× | Politics & Society |
| Birthday Gifts | 1.55× | Kids & Family |
| Sub Zero (Official) | 10.22× | Literature |
| Eimsbüttel (quarter) | 9.23× | Travel & Leisure |
| Ivy Lab | 13.74× | |
| Opposition (politics) | 5.1× | Politics & Society |
| Samanyolu Haber | 3.33× | Movies & TV |
| Kodi (software) | 2.12× | Technology & Electronics |
| Anton Hofreiter | 3.87× | Politics & Society |
| Nationality | 2.06× | Politics & Society |
| Business English | 1.92× | Business & Career |
| Loincloth | 1.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.38 |
| Pet Ownership | JOY | 2.04 |
| Indulgence | JOY | 1.91 |
| Sustainability | BALANCE | 1.88 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Sports Activity | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 8.3% |
| Italy | 7.1% |
See Ovo-lacto vegetarianism audiences in other countries
- Ovo-lacto vegetarianism — United States
- Ovo-lacto vegetarianism — United Kingdom
- Ovo-lacto vegetarianism — France
- Ovo-lacto vegetarianism — Italy
- Ovo-lacto vegetarianism — Spain
- Ovo-lacto vegetarianism — Brazil
- Ovo-lacto vegetarianism — Japan
- Ovo-lacto vegetarianism — South Korea
- Ovo-lacto vegetarianism — India
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ovo-lacto vegetarianism have in Germany?
Ovo-lacto vegetarianism has an estimated audience of 273,635 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Ovo-lacto vegetarianism fans?
60.7% of Ovo-lacto vegetarianism fans are female, 39.3% are male, with an average age of 39.9 years.
Which brands do Ovo-lacto vegetarianism fans like most?
Ovo-lacto vegetarianism fans show strongest brand affinity for Corfu (regional unit) (9.5×), Eco Friendly Living (10.66×), and Collectable (3.6×) over the country average.
Where do Ovo-lacto vegetarianism fans live in Germany?
Ovo-lacto vegetarianism fans in Germany are most concentrated in Baden-Württemberg (reach 69,044), Nordrhein-Westfalen (reach 54,991), and Bayern (reach 52,464). These three regions account for the largest share of the active audience.
What other brands do Ovo-lacto vegetarianism fans also like?
Beyond Ovo-lacto vegetarianism itself, the audience over-indexes on Eco Friendly Living (10.66×), Collectable (3.6×), Weimar Republic (9.4×), and Progressive rock (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ovo-lacto vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.