Rascasse Audience Intelligence

Ovo-lacto vegetarianism Audience in Germany

A data profile of the people who buy, follow and care about Ovo-lacto vegetarianism in Germany — modelled from more than twelve digital signal sources. Ovo-lacto vegetarianism has an estimated audience of 273,635 people in Germany.

#6475among Topic in Germany#897in Food & Beverages

The average Ovo-lacto vegetarianism fan in Germany is 39.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Ethical consumerism, Veggie burger, Fruitarianism, with strongest over-indexing on Ethical consumerism (9.52× the country average).

Demographically, the Ovo-lacto vegetarianism audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ovo-lacto vegetarianism fan in Germany is more female, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ethical consumerism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ovo-lacto vegetarianism profile in Germany.

Audience size
274K
in Germany
Gender
60.7%♀
39.3% male
Age
39.9
average years
Country rank
#18554
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ovo-lacto vegetarianism fans

60.7% are female, 39.3% are male, average age 39.9.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Ovo-lacto vegetarianism audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age39.9
Estimated audience size273,635
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Ovo-lacto vegetarianism audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Ovo-lacto vegetarianism audience comes from Germany.

Worldwide audience distribution share by country for Ovo-lacto vegetarianism
CountryShare
United States18.9%
United Kingdom8.3%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ovo-lacto vegetarianism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ovo-lacto vegetarianism fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.74×
02Bayern~50K1.11×
03Schleswig-Holstein~10K1.09×
04Bremen~3K1.08×
05Hamburg~7K1.06×
06Saarland~3K1.03×
07Rheinland-Pfalz~10K1.01×
08Berlin~10K0.99×
09Hessen~20K0.97×
10Mecklenburg-Vorpommern~5K0.94×
11Thüringen~6K0.93×
12Niedersachsen~20K0.92×
13Sachsen-Anhalt~7K0.92×
14Nordrhein-Westfalen~50K0.90×
15Sachsen~10K0.89×
16Brandenburg~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Ovo-lacto vegetarianism, Germany
0.85×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ovo-lacto vegetarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ovo-lacto vegetarianism audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages35.07×
02Vegan cheeseFood & Beverages28.73×
03Veggie burgerFood & Beverages25.61×
04Sports drinkFood & Beverages24.31×
05Gender equalityPolitics & Society13.17×
06Leonard CohenMusic & Radio10.87×
07Global warmingPolitics & Society9.92×
08RimowaFashion & Accessoires9.72×
09Ethical consumerismShopping9.52×
10Maison MargielaFashion & Accessoires9.22×
11Mobile phone accessoriesTechnology & Electronics7.57×
12Simple livingPolitics & Society7.33×
13Chocolate brownieFood & Beverages5.93×
14BooksellingLiterature4.66×
15Organic farmingFood & Beverages3.53×
16ActivismPolitics & Society3.46×
17Animal rightsPolitics & Society3.14×
18RyanairTravel & Leisure2.15×
19TagesschauMovies & TV2.06×
20TikTokInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ovo-lacto vegetarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ovo-lacto vegetarianism audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.87×
SustainabilityBALANCE1.70×
Pet OwnershipJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ovo-lacto vegetarianism audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
CreativityOPEN0.86×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ovo-lacto vegetarianism have in Germany?

Ovo-lacto vegetarianism has an estimated audience of 273,635 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Ovo-lacto vegetarianism fans?

60.7% of Ovo-lacto vegetarianism fans are female, 39.3% are male, with an average age of 39.9 years.

03

Which brands do Ovo-lacto vegetarianism fans like most?

Ovo-lacto vegetarianism fans show strongest brand affinity for Ethical consumerism (9.52×), Veggie burger (25.61×), and Fruitarianism (35.07×) over the country average.

04

Where do Ovo-lacto vegetarianism fans live in Germany?

Ovo-lacto vegetarianism fans in Germany are most concentrated in Baden-Württemberg (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ovo-lacto vegetarianism fans also like?

Beyond Ovo-lacto vegetarianism itself, the audience over-indexes on Veggie burger (25.61×), Fruitarianism (35.07×), Simple living (7.33×), and Sports drink (24.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Ovo-lacto vegetarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ovo-lacto vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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